[China Packaging Network News] 70% of society's current consumption is a woman's consumption, and it is precisely because of the society's consumption is dominated by women, so in our daily lives, many cosmetic packaging boxes give people visual impact. The power is not just dazzling, but it feels more high-end luxury, but cosmetic packaging production is totally inadvisable for the purpose of attracting women's attention, because we cannot attach the value of the packaging to the product itself for consumers to bear, and more importantly. It is more desirable to return to reality.
In recent years, with the continuous development of packaging technology, the production of cosmetic packaging boxes has received people's attention. In order to promote the sale of cosmetics, domestic and foreign manufacturers are almost completely not concerned about the high price of cosmetics packaging production. Because their ultimate goal is to use every possible means to make a big fuss about the shape and design of cosmetic packaging. Different cosmetic packaging products with different features and functions stand out and make people feel refreshed. Packaging design plays an extremely important role in the modern business community. Apart from continuing to preserve and develop the traditional protection of goods, convenient storage and transportation functions, packaging design more shows the communication and aesthetic functions of product information. The use of color in packaging design can not only make the package more visible and attract consumers' attention, but also make consumers have the desire to purchase, can express the texture and characteristics of the product, and beautify and decorate the package. With the continuous improvement of people’s living standards, people are no longer satisfied with food and clothing but are increasingly critical of their products. The competition between manufacturers and similar products has also become increasingly intense, and packaging design should emphasize the information and value functions of goods. Novel and unique packaging designs can lead the market to benign competition, and competition has triggered a large demand for new packaging designs. The packaging design as a technology and visual complex relies on the simultaneous reflection of the dual factors of science and art, and achieving perfect design is not easy.
How to express what they want to express in the creation of packaging design, in order to arouse people's resonance with this design, in order to achieve enhanced promotion of cosmetics sales, but also make cosmetics packaging more marketing power. Using innovative creative techniques to use different related elements to make the entire design more innovative. The 21st century is the era of design culture, and it must be the era of cultural design. Packaging designers should consciously introduce cultural awareness into design thinking and regard culture as the soul of design. Finally, it proposes a positioning strategy for packaging design innovation. That is to grasp the orientation of consumer culture, attach importance to the establishment of brand culture, correctly treat ethnic culture and foreign culture, and inject the concept of green culture. The composition of various related elements of the creation, and strive to maximize the resonance of the viewer. On the basis of creativity, a large number of investigations and studies have been carried out to make the design even more practical. The importance of better use of creativity and the role it plays in design, the benefits of using a combination of different elements in the design process.
The design highlights the use of color, and the color is the most expressive of elements in packaging design. The role of color association in the design is particularly important. When we see a certain color, we will inevitably associate it with the relevant spirit. Connotations, meanings, forms, etc., produce more systematic connections. This phenomenon is the "association of colors". This is a creative thinking ability of human beings. The association of color is closely related to human personality, gender, living habits, psychological conditions, living environment, ethnicity, age, and education level, and changes with the changes of the times and fashion. The color association is applied scientifically and rationally to the packaging design, so that the color design is close to life and tends to the direction of modern environmental protection and natural design. Make the highlighted theme more vivid and prominent, so it is easy to attract people's attention, clear goals, and attract people's attention. The ultimate goal of typographic design is to make the layout clear and organized, and to use good-looking organizations to better highlight topics and achieve the best results. It helps viewers to pay attention to the design, enhance the understanding of the content, and enhance the appeal and beauty of the design.
China Packaging Network editors believe that in the design of cosmetics packaging box, the two elements of color and culture are of utmost importance. Only by fully grasping and using these two elements flexibly can we design women's cosmetic packaging. For more information, please pay attention to China Packaging Network!