[Chinese Packaging Network News] moon cake is not just an ordinary food, it bears thousands of years of cultural heritage in China, and inherits China's millennia of cultural history. This requires that the packaging design of mooncakes should reflect modern Chinese culture to reflect China's traditional culture. When it comes to the performance of traditional culture, it cannot be separated from the embodiment of Chinese cultural elements. Moon cake packaging design reflects the elements of traditional culture can be considered from three aspects: First, the text, the second is the color, the third is the pattern.
First, the moon cake packaging design font.
The traditional calligraphy of moon cake packaging design mainly uses the official script. The official script font is simple and plain, the shape of the word is flat, the strokes are twists and turns, the silkworm head goose tail, there is the soft and continuous beauty of dance, suitable for decorative writing. In addition, mooncake packaging uses a large number of variant characters in its characters. Its advantages lie in the arbitrariness of the structure combination and the artistry of the font itself. The variant characters can be changed according to the specific characteristics of the moon cake packaged in the package, so that the expression of the text is more perfect and has more visibility. Variant characters can be matched with decorative patterns to form some Chinese style patterns or patterns to achieve better decorative effects.
Second, the color of moon cake packaging design.
Moon cake packaging design usually uses the following colors:
1, red. Red is most likely to cause people's excitement and excitement. It symbolizes the sun and the flames, leaving the impression of enthusiasm, joy and good fortune. Many moon cake packages use red as the main color. There are also some moon cake packages that use red in their packaging design, if not in red.
2, yellow. Yellow is the most abundant color in color, and it is often used as a symbol of the king in our country, showing authority. Moon cake packaging is mostly based on the theme of autumn, using yellow as the main color, reflecting the crisp and delicious characteristics of moon cakes and giving people a noble visual experience.
3, green. In recent years, some moon cake packaging began to use green as the main color, mainly to highlight the theme of environmental protection and natural. There are also some Cantonese-style moon cakes in order to highlight its features, such as lotus-filled moon cakes, will use a lot of green packaging, add a lotus pattern to make the background, so that packaging design to achieve elegant and beautiful results.
Third, the moon cake packaging design pattern.
The moon cake packaging design pattern is the essence of the entire package, and is also an important reflection of cultural characteristics. The graphic images commonly used in mooncake packaging design include:
1, flowers. The moon cake package uses more peony flowers. On the one hand, peony is a plant that will glow at night, so it will be considered to have a deep relationship with the moonlight, which is consistent with the custom of eating moon cakes during the Mid-Autumn Festival. On the other hand, the peony is full of meaning and richness, and folk peony is the national flower of China. The use of peony patterns in mooncake packaging is more than adequate.
2, the moon. Moon cake packaging can not be separated from the moon. The custom of China is to celebrate the moon and mooncakes for the whole family during the Mid-Autumn Festival. The moon cake packaging design usually uses the moon to match the flower pattern, which means that the moon is full of flowers. Most gift moon cake packaging adopts this design idea.
3, Fairy. The moon cake packaging in the fairy symbol, mostly quoted the content of the Chinese mythology story, China's legendary myths and legends, the use of dragonflies or fairies, increased the myth of packaging design, with Xingyue graphics, can get very good The overall effect, at the same time, also gives the packaging a quaint style.
4, landscape painting. Chinese landscape paintings describe the natural scenery of mountains and rivers, and express the artistic conception mainly in the color of ink and wash. Different from the foreign landscapes that express the theme in color, the Chinese landscape expresses the theme of freshness and nature. Many moon cakes with lighter flavors are decorated with landscapes, especially green mooncakes or other light-colored moon cakes. Landscapes can be used to set off the packaging style.
5, clouds. Xiangyun represents good omen and expresses good wishes for the future. In ancient China, people painted auspicious clouds on costumes and jade ornaments to express good wishes. The use of auspicious cloud motifs in moon cake packaging not only conforms to the traditional Chinese cultural concept but also expresses people’s best wishes. In particular, after the 2008 Beijing Olympics was held, the torch was also used for the auspicious cloud pattern. Many moon cake packaging designs have been added to the elements of Xiangyun, which is also a perfect combination of tradition and modernity.
6, classical pattern. The classical patterns are many ancient Chinese instruments or classical architecture, especially ancient architecture, including some animal and plant patterns, figures, drama scenes, and historical legends. Some of these patterns are directly used for moon cake packaging, and some can also be edited by image processing software, to obtain a more beautiful pattern, and some can even match with variant characters to achieve the unity of text and graphic patterns.
Moon cake packaging design must reflect the combination of traditional and modern culture can not do without the performance of Chinese style elements, mainly reflected in the above three aspects, the integration of these three aspects of a complete package of moon cake packaging design. For more information, please continue to pay attention to China Packaging Network!
