However, Basso & Brooke is not the first person to enter the bottle design. Matthew Williamson designed bottles for Coca Cola, Jade Jagger designed bottles for Belvedere vodka, and Jean Paul Gaultier designed bottles for Piper-Heidsieck champagne.
But in this wine industry, such similar attempts, especially cooperation on this scale, are rare.
Because in this industry, simple brands can also cause great uproar. As a resident designer (having not moved to Napa, resident only expressed a respect) Basso & Brooke will pack 2,000 bottles, design some limited edition umbrellas, and make a retail device for the London department store.
Christopher Brooke admits: “Turning Leaf is not a stylish wine, at least in the UK.†The desire of the wine merchants is to change this by working with Basso & Brooke. Dennison said: "This wine bottle will attract eyeballs. It will trigger their illusions." The colorful bottle of wine will induce consumers to "taste the colors", and this sentence happens to be the motto of the Turning Leaf.
As the beginning of the collaboration, Brooke and Gallo's managers stayed in Healdsburg, California for a full day. Brooke wore a seersucker jacket and jeans, and brought a bottle of Turning Leaf Chardonnay. The bottle's packaging pattern was Basso & Brooke's spring/summer 2010 collection. The pattern is very rich, snow leopard, eruption of volcanoes, roses, illusion, as a red wine bottle, this feeling is very novel. Brooke said: "Our inspiration comes from the work of Jeff Koons." He refers to what the artist recently painted on the model. Of course, you can't see any restrictions. They used some fluorescent leaves on the bottle to express their approval of the latest Basso & Brooke customers.
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