[China Packaging Network News] At present, China's packaging industry has experienced a period of rapid development, has initially had a certain scale of production, formed a complete range of materials, products, machinery, packaging, printing, design and scientific research and more complete packaging industry The system has become an important part of China's manufacturing industry.
Packaging makes the brand uniquely attractive and does not confuse
“Fashion-oriented consumption†and “Fashion-guided fashion†companies are trying to make their products more competitive and try their best to wrap up their packaging to maintain a trend that stands out from the crowd.
Packaging is an integral part of the product as a whole. Packaging is a silent spokesman for goods. Packaging will directly promote goods, promote brands, and will also affect consumer purchases.
What should be a good package?
1. Protection function
The protection function refers to the protection of the contents so as not to be affected by external shocks and to prevent damage or deterioration of the contents due to light, moisture, and the like. The structure, materials, and packaging of the packaging are directly linked to the protection functions. For example, in our common electronic product packaging, more than half use thicker paperboard, and the main structure is closed-end packaging, lined with foam and other fillers to prevent electronic products from being affected. The damage fully reflects the protective function of the package.
2. Sales function
Nowadays, due to the saturation of the consumer market and the rise of supermarkets, the way people buy goods and the way products are displayed have undergone tremendous changes. The good or bad of product packaging directly affects the sales of products. Therefore, we say that packaging is a "silent salesman" for products. In general, when a merchant sells a product, it is often the case that multiple packages are repeatedly placed. We must consider the effect of continuous packaging when we carry out packaging design.
3. Circulation function
Products are born to circulate, a product, from the factory to the store to experience numerous times of transportation, handling, warehousing and other links, which requires the product packaging to adapt to this process. Good packaging should be easy to handle, conducive to transport, and securely stored during storage.
What are the common design flaws in the packaging of fast moving consumer goods?
(1) Packaging does not highlight product sales claims
(2) Packages are too flashy
(3) Packaging does not comply with the behavioral habits
(4) Inconsistent packaging and trends
Packaging is the driving force behind product marketing. Any product that goes through the process of production, marketing, storage, and transportation to consumers must be packaged. Packaging is a kind of corporate behavior that integrates science and technology in continuous production and consumption to protect products, accelerate circulation, and promote consumption. Packaging and product go hand in hand and cannot be separated. A good package not only has the function of protecting products, but also has the ingenuity for volume, styling, visual composition, description and use, and is creative, increases the value of goods, and establishes the authority of trademarks. In particular, today our country is an export-oriented economic activity. To do a good job in the design of product packaging is equivalent to having a sophisticated marketing tool.
China Packaging Network Editor believes that packaging is a tool for product sales promotion, it is the main body of commercial design, and it is an important expression of the corporate image. Therefore, a good packaging design can fully express the integrity of the product.