[Chinese Packaging Network News] With the development of society, western countries have entered the affluent society since the 1960s. The industrial and economic structure of society has gradually adjusted, and the focus has shifted from the first and second industries of material production to non-material. The tertiary industry of production; the low-tech industry of the office turns to the high-tech industry; the products begin to shift from high energy consumption, standardization, and mass production to low energy consumption, large added value, diversification, and small batch production; from the “quantity innovation†in the early postwar period "Quality Innovation." Therefore, these changes will inevitably promote changes in consumer attitudes and create a diversified demand market.
The diversified needs of diversified modern packaging designs have led to diversified designs and diversified packaging. The packaging design after the 1960s has a variety of design styles. However, among the numerous design schools, we can glimpse the current trends and trends in modern packaging design, which are embodied in:
1. Minimalistic tendency.
The modernist design thoughts were carried forward, emphasizing "less is more," advocating minimalist design and pursuing a simple and elegant package.
2. The tendency of ruralism advocates that packaging design incorporates a strong local flavor. With some natural and natural materials and colors, the packaging design is very simple and yet modern.
3. High-tech trend.
In the packaging design, we can make use of all available scientific and technological means to fully display the beauty of modern technology. The technique of expression emphasizes the exposure of packaging products and structures to form light, fast, and flexible features.
4. Postmodernist tendencies.
Influenced by the post-modernism design trend, the principle of anti-modernism design in packaging design is concise, emphasizing the decorative design, boldly adopting vivid colors and striking texts, and advocating the absorption of materials from traditional culture to create and pursue Kind of funny, humorous feeling. Therefore, the packaging design of post-modern style has no uniform appearance, but incorporates the tendencies of historicism, decorativeism, eclecticism and metaphor design.
5. Humanized design tendencies.
The people-oriented design concept has always been the packaging designer's rigorous efforts to emphasize the harmony and unity of packaging, environment, society and human beings. All aspects are designed from the perspectives of human physiology and psychology to create maximum comfort and health.
6. Environmentalism tends.
Under the impact of the wave of green design in the 1980s, the concept of green design for packaging design has been popular in the design world. It reflects the designer's concern and responsibility for the ecological environment. The packaging designer is required to design in accordance with the "3RE" principle in the design, to reduce the consumption of substances and energy and the emission of harmful substances as much as possible so that the packaging waste can be easily separated, recycled, and reused.
China Packaging Network editors believe that diversified modern packaging design is the inevitable result of the development of the market. It is a move to change the concept of traditional packaging design. It is also a rational element for future development.
