Since 2007, investment financing cases with women's life service as a business concept have emerged in an endless stream, including YANGTZE million dollars investment in beauty industry chain Meimei Group. In addition, as the representative of Taiwan's beauty industry investment in the mainland, Taiwan's Keji International Group has entered the mainland in 1997. Taiwan's Keji International Group has invested a total of 89.8 million US dollars in the mainland, and has more than 2,000 Clarena beauty and skin care centers in the mainland. In 2009, it invested 100 million yuan in Shanghai to build a new factory in Songjiang. Relying on a full range of products and chain franchise, Kelly International Group's investment in the mainland has already achieved a large lead.
At present, the brand effect of the beauty chain industry is gradually becoming more prominent. International brands such as NB Natural Beauty and Soft Ting, which are well-known in the mainland market, have entered the mainland market for ten years. NB Natural Beauty has been successfully listed on the Main Board of Hong Kong, and Soft Ting is a cosmetics company that involves counter sales, beauty salon sales, beauty seminars, specialty stores, beauty sales and six completely different business models that incorporate international cosmetics trends.
In the financial crisis last year, the beauty industry did not retreat, and the limelight continued unabated. The investment “money†scene of the chain beauty industry was generally optimistic. The reason is that these companies not only have a certain climate in the brand, but also have a certain scale of operation. Ma Ya, president of the Guangdong Beauty and Hairdressing Association, said that the beauty industry is suitable for development from the chain. Some beauty industry companies do not have any meaning. The products of each store agent cross each other and will only become a group of brands "grocers", relying on Chain-managed beauty companies will gain more market space and become a major trend in the development of the beauty industry. However, at present, among the 40,000 beauty salons in China, chain stores account for only 7%, while those in developed countries such as Europe and the United States account for 45%-50%.
Ba Shusong, deputy director of the Financial Research Institute of the Development Research Center of the State Council, believes that the development focus of China's beauty industry will be largely reflected in the chain management of the beauty industry, but the franchise chain operation cannot be applied to all beauty business organizations. In addition to the franchise chain operation, the small-scale but specialized and distinctive beauty institutions are also one of the future development trends.
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