I. Introduction
I am very fortunate to have been able to visit China this time. I am particularly pleased to be able to directly communicate with so many Chinese colleagues on the topic of packaging. The first thing to say is that several cities in China have left a deep impression on whether they are Kunming in the spring city, the west of the ancient city, or the capital Beijing. The pace of development here is unimaginable to most Westerners. As a person who has worked in the packaging field for many years, I am surprised by the packaging situation in China. I see much better than I imagined in China and its packaging.
China has a lot of land area and population. Population distribution and structure have their own characteristics. As a big country with reforms and opening up, China must go to the world and conduct extensive exchanges and trade contacts with other countries in the world. This is very important for the entire world and China. important. In today's economic globalization, more and more Chinese products have appeared on the German and European markets. This will inevitably involve the packaging of products. Here I would like to talk about the packaging situation in Germany and talk about some ideas and hopes for Chinese packaging.
Second, the overall impression of Chinese packaging
In China, I saw that Chinese government departments pay special attention to packaging. In addition to the China Packaging Technology Association, a central agency, each province and city has branches. At least 30 higher education institutions have specialized in packaging engineering. At the same time, they have encountered many colleagues in newspapers and publications from the packaging field. This is not comparable to Germany. All this shows that China attaches great importance to the packaging of products, which is also a correct decision.
The packaging itself is part of the product's production, and its quality directly affects the quality and price of the product. Several times in China, there has been a professional terminology, and it is said that China's products and packaging are "first-class products, second-class packaging and third-class prices." This concept and terminology has become the official language of the Chinese packaging industry and is said to have lasted for more than 10 years. At the beginning, it was a good thing to encourage everyone to work hard to improve China's packaging as a dry revolutionary policy, but some concepts should be changed today. We often see Chinese products on the German market. The quality can be comparable to that of European products, and the packaging of our products has reached a fairly high level. However, it is very different and the prices are always low. We have been wondering why China's product prices cannot be increased accordingly. We believe that the oral language of Chinese counterparts should be changed to "first-class products, first-class packaging, first-class prices." Good products need good packaging, good products and good packaging should sell good prices. This is not only for China, but for the entire world.
In fact, Chinese packaging has a long history and tradition, and it has a strong oriental color, which is quite attractive to the West. Although China's trade with the West for a period of time has not had much contact with it and the corresponding product packaging has been repeated for some time, we are pleased to see that in the past 20 years, China has undergone tremendous changes in its products and packaging. The quality is also getting higher and higher.
Third, sales packaging
We went to some modern supermarkets in China. We also visited a lot of ordinary shops and saw many different kinds of daily necessities packaging. Compared with Germany, these sales packages should have reached the level of Europe. Whether it is the packaging of decoration, modeling, structural design, or packaging printing quality, give a new feeling. In particular, Chinese liquor, tea packaging and spray cans have left a deep impression. Not only are they beautifully designed, exquisite in printing and processing, but also have national characteristics in China. The last point is that Chinese packaging colleagues cannot at any time Lost. In addition, many Germans like to eat Chinese food because Chinese food has its special flavor. In order to advance the hamburger's Chinese store, just like in the kitchen, the smell of seasonings is floating in the air. The main reason is that the barrier properties of the packaging materials are not good. According to the packaging regulations, this is unqualified. But this time I was very happy to see that this phenomenon could not be heard on the packaging of spices in the supermarket.
Fourth, transport packaging Transport packaging must first ensure that the product in the transport, storage, loading and unloading process does not damage, and then also to meet the convenience, transfer information and other requirements.
This point can be said that China's transport packaging design has basically reached the corresponding requirements. The intensity of the outer box of electric refrigerators, color TVs, and other electrical appliances that we have seen has reached certain quality requirements. The quality level of China's corrugated boxes has been quite high, and the structure of the cartons has been designed to be reasonable. Modern transport packaging must not only satisfy its protective function, but also be as elegant as sales packaging. In the shopping center, we also saw some transport packages. Most of the outer package designs have good print quality, and they also have various marks according to the corresponding standards. These are very important for international trade. It is also sincerely hoped that China's transport packaging can be designed and manufactured in accordance with international standards.