In the past six months, the development of the furniture industry has been booming. After the introduction of the old-for-new and bright-coded prices, Melody’s popularity of venture capital has sparked the e-commerce revolution in the furniture industry, and then the home market has presented a situation of over-demand. At this time, the state issued a new national standard, and at one time the furniture market was withdrawn from the store and the price war took turns.
Pressure from all sides to boost industry e-commerce
As we all know, in the past two years, due to the influence of domestic and foreign economic influences and the regulation of domestic real estate policies, the downstream furniture industry has been in the cold winter. Therefore, it is for this reason that the new path of furniture trade-in, price tag, furniture e-commerce has emerged in the industry. Among them, furniture e-commerce can be said to be a major trend in the future development of the entire industry, playing a positive role in promoting the entire furniture industry.
According to the "12th Five-Year Development Plan for E-Commerce" issued by the Ministry of Industry and Information Technology, by 2015, the e-commerce transaction volume will exceed 18 trillion yuan, and the number of SMEs that regularly apply e-commerce will reach more than 60% of the total number of SMEs. According to statistics from the China Internet Information Center, as of the end of December 2011, the number of Chinese Internet users has reached 513 million, and the number of new Internet users has reached 55.8 million. The Internet penetration rate increased by 4 percentage points from the end of last year to 38.3%.
Ma Yun once said that in the next five years, e-commerce or no business can be done! So Melaleus's furniture e-commerce road broke the current industry development fog and took the lead in winning market opportunities. In May 2012, the development of Melaleuca gained recognition in the industry and was favored by venture capitalists. Subsequently, the red e-shop and other furniture e-commerce platforms went online, and there was a burst of furniture e-commerce frenzy in the industry.
Market shrinks overstock
At the same time, the market has heard the news that the home store has been withdrawn from the store and the store is overstocked. In fact, the topic of excess home shopping is not a temporary rise, just as the current sluggish furniture market is not the most recent.
According to the reporter, as the operating costs continue to rise, the profit range has gradually narrowed, and many businesses have begun to withdraw their stores. Especially in places like Jinan and Guangzhou. Take Hongxing Meikailong, the largest home store in China, for the first physical store in Guangzhou. Only three or four thousand stalls are still open. A large supermarket with a total area of ​​150,000 square meters failed to endure this cold current.
Recall that in 2010, many home stores, headed by Red Star Macalline, began to expand their territory in major cities across the country, but now they have begun to withdraw their stores. This is enough to show that home furnishing has expanded too fast and oversupply The status quo.
The price war has been wavering
At the same time as the withdrawal of the store, the price war on furniture also started again. The sluggish furniture market and the increase in store rents are not the news of one day and two days. With the impact of e-commerce, the market has become more and more bleak. In order to drive the market, many businesses have made various tricks. For example, Jane Eyre started the home subsidy fund and free access to movie tickets, and some of the mid-to-high-end stores also created a home shopping journey for customers. All customers can make a round-trip ticket and five-star accommodation for free, and get 10,000 yuan in cash. Various promotional methods are really more and more high-end, full of gunpowder.
At the same time, the country introduced the new national standard for the furniture industry in August, and made clear regulations on the construction of various parts of furniture, especially children's furniture. Therefore, the furniture market will most likely usher in a new round of shuffling revolution. At the same time, the price war will start again.
Due to the strict requirements of the new national standard for the details of furniture production, this will result in those stocks being greatly reduced in price and the furniture produced after the new national standard will increase the price. The reason is very simple. The parts of the new regulations that were produced before the introduction of the new national standard can only be cheaply mad. The furniture produced after the new regulations are subject to high standards and strict requirements, and are more in line with people's modern scientific and healthy home life philosophy, so the price will be slightly adjusted.
According to the reporter's visit to a home store in Chengdu, many furniture began to be discounted. According to the shopping guide, all colored children's furniture will now be sold at a 50% discount, and the price is very affordable. For example, a set of 4 sets of furniture including bed, wardrobe, desk, bedside table, the original price of more than 10,000, now more than 5,000 can be bought. According to the staff, the main reason is that after the introduction of the new national standard, the impact on colored children's furniture is relatively large, so that the part of the furniture before the introduction of the new national standard is now starting to sell at a low price.
Pet Grooming Brush,Dog Grooming Supplies,Cat Grooming Brush,Professional Dog Grooming Brushes
Yangzhou Eco Pi international trading Co.,Ltd , https://www.eco-pi.com