Featured booking APP Popularization of dissimilated products Read full article >>

At present, many of the hotel booking APPs have similar functions and even similar applications. The download volume of users is also very different. For the future of mobile travel, differentiated positioning and services will be the key to determining the future of travel APPs. According to the latest survey data from authoritative research institutions, the number of free-travel tourists in China is approaching 90%, and more and more tourists prefer to book hotels online. Tujia is aiming for a differentiated positioning of free travel, which provides a more convenient accommodation booking channel for free travel and family travel.

What are the advantages of the Tujia Service Apartment as a new type of travel accommodation? What are they different from the hotel's services? The reporter learned from the Tujia users that the Tujia Service Apartment has four major advantages: First, it can be used for laundry and cooking. Enjoy the same enjoyment at home, praised by the majority of family travel customers; Secondly, Tujia.com has a wealth of room-type housing options, from one-bedroom, two-bedroom to villa and other different styles of room types, to meet the needs of different tourists; Third, we are also concerned about the price issue. The service apartment provided by Tujia is only half the price of a hotel in the same lot. The fourth is that the serviced apartment provides more intimate and comfortable accommodation space than the average hotel. For family travel, this is also an important reason to attract them. At present, there are more than 30,000 available units available on Tujia Online, covering 72 popular cities, which can fully meet the travel needs of most tourists.

"Everything that doesn't focus on the user experience is a joke." An excellent app should not only have a pleasing visual design but also a smooth user experience. But for the booking APP, the authenticity of the listing is particularly important. Tujia.com promises that all online housing photos are absolutely consistent with reality. Visitors can feel at ease and no longer need to fight for character, and encounter embarrassing situations that are different from reality.

Open the Tu home APP, enter the home page, present the "select", "hottest", "theme" three modules. The interface is simple and practical. For free-travel tourists, if you have already arranged a travel route, you can go directly to the “Search for a House” module and select the corresponding destination to view the listing. After the selection, you can click to enter the specific housing introduction page to see which days there are housing, housing characteristics, location and traffic and housing introduction. The housing introduction includes housing facilities, community introduction and surrounding introduction. After learning about good housing information, you can click on the "subscribe" button to submit an order and wait for confirmation. After receiving the order confirmation SMS or e-mail, you can follow the prompts to complete the online payment. Of course, you can also directly click on the 400 customer service phone on the home page to book by phone.

Although the Tujia APP has not yet been promoted, it has achieved considerable downloads and orders, and with the arrival of summer tourism peaks, the increase in demand for free travel and family travel, the volume of orders from mobile clients has also steadily increased. When Tujia CEO Luo Jun talked about the Tujia App, he said: “The volume of user-subscribed orders from mobile clients coming online exceeds expectations. It is expected that by the end of this year, the number of bookings from mobile clients will reach 20% of the total bookings. We also expect that the mobile client will provide users with a more convenient booking experience, but it will also give the user a more pleasant operation experience. In the future, we will continue to improve the mobile client so that more users can choose Tujia.”

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