In the next five years, this is actually the starting point for the development of the sports industry and even the industry?
Date: 2016-02-25 18:23
In 2015, more people in the industry referred to it as the first year of Internet + sports development. In recent years, dozens of Internet+sport start-up companies have emerged in the country, and traditional sports industry companies have also transformed and upgraded. However, the rapid development of the sports industry directly affects the market economy of the sports equipment industry in the subsidiary industry chain.
The State Council's No. 46 document mentioned sports goals: By 2025, the total goal of the sports industry should reach 5 trillion yuan. After the release of the document, the sports industry received extensive attention. In 2015, more people in the industry referred to it as the first year of Internet + sports development. In recent years, dozens of Internet+sport start-up companies have emerged in the country, and traditional sports industry companies have also transformed and upgraded. However, the rapid development of the sports industry directly affects the market economy of the sports equipment industry in the subsidiary industry chain.
I. Blowout in mass sports, rapid increase in consumption of sports equipment
With the development of the country’s economy, the residents’ income has increased as a whole, and the demand for sports and fitness of urban residents in China has continued to rise. This has also played a role in promoting the sports consumption economy. In recent years, marathon, indoor sports, ice and snow projects, cycling and other outdoor sports have been sought after by people. According to public statistics, 2015 marathon events in China have seen a spurt increase, and marathon events in some regions have reached a hard-to-find condition. According to public statistics, the per capita consumption of Chinese runners is 3,601 yuan, which is used to purchase running gear.
In 2015, cycling also ushered in a period of golden development. According to the ranking of the 2015 Most Influential Cycling Events released jointly by the People's Sports and People's Public Opinion Inspection Room, China's bicycle cycling has shifted from walking to fitness and leisure. The core of the cycling industry chain is the event. The holding of cycling events opens up broad prospects for the bicycle sports market. The entire industry chain, such as cycling equipment, cycling training, vehicle accessories and maintenance, hides huge economic benefits.
Bicycles, as a sporting tool that is easy to use at high frequencies and integrate sports and leisure activities, has seen an upsurge of smart bicycle entrepreneurship in China under the new situation of mobile Internet. As of mid-August 2015, Yiounet.com has taken stock of domestic smart bike start-up companies. For details, please refer to “European E&E Inventory: Nine Smart Bike Startups under the Internet+Sportsâ€.
According to foreign media, in the future, sports watches equipped with GPS functions, compression tights and sleeping bag backpacks will become an essential product for Chinese people. And these smart sports equipment or will become a popular luxury. Previously, Euromonitor Information released information that China's sports equipment market will exceed the luxury market by 2020, and smart equipment will increase at a double-digit rate each year.
It can be seen that China's sports equipment market has great potential. The rapid development of the sports industry will inevitably directly benefit the sports equipment market.
Second, in the new situation of the Internet, traditional sporting goods enterprises are actively turning on intelligence.
In May 2015, China International Sporting Goods Expo was held in Fuzhou, Fujian Province. The Internet and smart equipment became bright spots at the Expo and actively explored the traditional sports products industry on how to meet the Internet. Some of the traditional sports industries are actively upgrading and restructuring in the face of the Internet. For example, the combination of the Internet and traditional watches creates a smart watch that can detect the heart rate, pace, and segmented data of sports, and pays attention to the training state of sports. In addition, there are smart fitness equipment, smart football, smart badminton and other equipment.
According to a previous article in the article “Embrace the Five Traditional Enterprises Embracing Internet+Sports,†the Internet+ is a revolutionary force whose significance lies in transforming and upgrading offline services and promoting the transformation and upgrading of traditional industries. And traditional sports products companies such as NIKE, Adidas, Li Ning, and 361 developed their own intelligent products on their own or with third-party technology companies. For example, NIKE launched two wearable devices, Fuelband and FuelbandSE, between 2011 and 2014; Adidas released in 2014. miCoach smart football, football built-in sensor; 2015 Li Ning and Wahmi Technology launched two smart running shoes, Lijun and Red Rabbit.
It can be seen that under the Internet + new situation, sports equipment has begun to become intelligent, and it has become a new normal for users to create personalized and convenient leisure fitness services.
Third, sports equipment market foreign brands dominate, hiding the huge economic benefits
With the joy of the Olympic Olympiad and the rise of the middle class, during the Spring Festival of 2016, there was a boom in skiing across the country. However, it was discovered that ski equipment and equipment were lacking in the domestic market. Skiing, hats, gloves, helmets, and eyeglasses needed for skiing are all required to cost at least a few thousand yuan for the entire package. There are fewer brands in the country and they can only be used by junior skiers. Its main mid-to-high-end brands are still dominated by foreign countries. Skiers face a large number of foreign brands in purchasing equipment, and they are not convenient in purchasing channels and prices.
According to the Orient Securities Research Report, in the ski industry chain, the most important ski equipment and equipment in the ski sport have not been correspondingly developed in China. For example: ski equipment and equipment, as well as high-end skis, etc., rely on foreign brands.
In addition to ski equipment, China’s demand for excellent sporting goods will also increase. By 2025, the total goal of the sports industry will reach 5 trillion yuan. Sports assembly is also an important part of it. Related companies are also directly beneficiaries. The billions of companies in the sporting goods industry include Nike and Adi. Nike’s revenue for 2015 was 30.6 billion U.S. dollars, compared with the huge space for progress in China. For example, Anta started the era of 10 billion yuan, but it was just the beginning of the sports goods market. For example, Nike and Adi still have an advantage in high-end sports products.
To sum up, China's competitive sports and mass sports have been carried out in full swing under the background of Internet + sports. People's demand for sports equipment has also been continuously improved. However, China's related sports industry has not yet been able to meet the growing needs of people. At the same time, it also shows that China's sports equipment market has huge room for economic development. Today, in the face of government economic and policy support, Internet+Sports companies will explore deeper services with the help of Internet technology.
Date: 2016-02-25 18:23
In 2015, more people in the industry referred to it as the first year of Internet + sports development. In recent years, dozens of Internet+sport start-up companies have emerged in the country, and traditional sports industry companies have also transformed and upgraded. However, the rapid development of the sports industry directly affects the market economy of the sports equipment industry in the subsidiary industry chain.
The State Council's No. 46 document mentioned sports goals: By 2025, the total goal of the sports industry should reach 5 trillion yuan. After the release of the document, the sports industry received extensive attention. In 2015, more people in the industry referred to it as the first year of Internet + sports development. In recent years, dozens of Internet+sport start-up companies have emerged in the country, and traditional sports industry companies have also transformed and upgraded. However, the rapid development of the sports industry directly affects the market economy of the sports equipment industry in the subsidiary industry chain.
I. Blowout in mass sports, rapid increase in consumption of sports equipment
With the development of the country’s economy, the residents’ income has increased as a whole, and the demand for sports and fitness of urban residents in China has continued to rise. This has also played a role in promoting the sports consumption economy. In recent years, marathon, indoor sports, ice and snow projects, cycling and other outdoor sports have been sought after by people. According to public statistics, 2015 marathon events in China have seen a spurt increase, and marathon events in some regions have reached a hard-to-find condition. According to public statistics, the per capita consumption of Chinese runners is 3,601 yuan, which is used to purchase running gear.
In 2015, cycling also ushered in a period of golden development. According to the ranking of the 2015 Most Influential Cycling Events released jointly by the People's Sports and People's Public Opinion Inspection Room, China's bicycle cycling has shifted from walking to fitness and leisure. The core of the cycling industry chain is the event. The holding of cycling events opens up broad prospects for the bicycle sports market. The entire industry chain, such as cycling equipment, cycling training, vehicle accessories and maintenance, hides huge economic benefits.
Bicycles, as a sporting tool that is easy to use at high frequencies and integrate sports and leisure activities, has seen an upsurge of smart bicycle entrepreneurship in China under the new situation of mobile Internet. As of mid-August 2015, Yiounet.com has taken stock of domestic smart bike start-up companies. For details, please refer to “European E&E Inventory: Nine Smart Bike Startups under the Internet+Sportsâ€.
According to foreign media, in the future, sports watches equipped with GPS functions, compression tights and sleeping bag backpacks will become an essential product for Chinese people. And these smart sports equipment or will become a popular luxury. Previously, Euromonitor Information released information that China's sports equipment market will exceed the luxury market by 2020, and smart equipment will increase at a double-digit rate each year.
It can be seen that China's sports equipment market has great potential. The rapid development of the sports industry will inevitably directly benefit the sports equipment market.
Second, in the new situation of the Internet, traditional sporting goods enterprises are actively turning on intelligence.
In May 2015, China International Sporting Goods Expo was held in Fuzhou, Fujian Province. The Internet and smart equipment became bright spots at the Expo and actively explored the traditional sports products industry on how to meet the Internet. Some of the traditional sports industries are actively upgrading and restructuring in the face of the Internet. For example, the combination of the Internet and traditional watches creates a smart watch that can detect the heart rate, pace, and segmented data of sports, and pays attention to the training state of sports. In addition, there are smart fitness equipment, smart football, smart badminton and other equipment.
According to a previous article in the article “Embrace the Five Traditional Enterprises Embracing Internet+Sports,†the Internet+ is a revolutionary force whose significance lies in transforming and upgrading offline services and promoting the transformation and upgrading of traditional industries. And traditional sports products companies such as NIKE, Adidas, Li Ning, and 361 developed their own intelligent products on their own or with third-party technology companies. For example, NIKE launched two wearable devices, Fuelband and FuelbandSE, between 2011 and 2014; Adidas released in 2014. miCoach smart football, football built-in sensor; 2015 Li Ning and Wahmi Technology launched two smart running shoes, Lijun and Red Rabbit.
It can be seen that under the Internet + new situation, sports equipment has begun to become intelligent, and it has become a new normal for users to create personalized and convenient leisure fitness services.
Third, sports equipment market foreign brands dominate, hiding the huge economic benefits
With the joy of the Olympic Olympiad and the rise of the middle class, during the Spring Festival of 2016, there was a boom in skiing across the country. However, it was discovered that ski equipment and equipment were lacking in the domestic market. Skiing, hats, gloves, helmets, and eyeglasses needed for skiing are all required to cost at least a few thousand yuan for the entire package. There are fewer brands in the country and they can only be used by junior skiers. Its main mid-to-high-end brands are still dominated by foreign countries. Skiers face a large number of foreign brands in purchasing equipment, and they are not convenient in purchasing channels and prices.
According to the Orient Securities Research Report, in the ski industry chain, the most important ski equipment and equipment in the ski sport have not been correspondingly developed in China. For example: ski equipment and equipment, as well as high-end skis, etc., rely on foreign brands.
In addition to ski equipment, China’s demand for excellent sporting goods will also increase. By 2025, the total goal of the sports industry will reach 5 trillion yuan. Sports assembly is also an important part of it. Related companies are also directly beneficiaries. The billions of companies in the sporting goods industry include Nike and Adi. Nike’s revenue for 2015 was 30.6 billion U.S. dollars, compared with the huge space for progress in China. For example, Anta started the era of 10 billion yuan, but it was just the beginning of the sports goods market. For example, Nike and Adi still have an advantage in high-end sports products.
To sum up, China's competitive sports and mass sports have been carried out in full swing under the background of Internet + sports. People's demand for sports equipment has also been continuously improved. However, China's related sports industry has not yet been able to meet the growing needs of people. At the same time, it also shows that China's sports equipment market has huge room for economic development. Today, in the face of government economic and policy support, Internet+Sports companies will explore deeper services with the help of Internet technology.
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