Home retail market is welcoming

â–¡ Information Times reporter Yang Jun

Full free of charge, 5000 highest return 1000, 1 yuan bidding... In the era of Internet home improvement, is there any signs of rebound in home retail driven by decoration design elements? The reporter visited the market and learned that during the National Day Golden Week, due to the delayed release of household consumption, half of the home shopping mall sales and customer unit prices increased, but the National Day node is still the market turning point in the second half of the year, the market performance at the end of this month will become the fourth quarter. The real "touchstone" of the hot and cold home market.

Marketplace: Promotional efforts boost sales growth

In the midst of half a year of stagnation, during the 11th Golden Week, the promotion campaigns of the major home stores in Guangzhou and Foshan entered the “white-hot” stage, and the sales performance of several major home furnishing stores in Guangzhou rose. According to official data of Red Star Macalline, the total sales of merchants nationwide reached 5.47 billion, an increase of 13%. Among them, the Red Star Macalline Jinshazhou store was popular and sales soared because of the arrival of Hong Kong star Xie Tianhua on October 7.

The Hongshuwan Furniture Expo Center Guangzhou Five Stores, Zhongshan Avenue East Store and Dashi Store performed particularly well. With a 2.8 percent discount on the theme of “Full City”, sales increased by 60% year-on-year. In addition, good luck to the furniture square National Day 7 days paid more than 1,500 million yuan, Ma Club home more than 10 first-line brand alliance promotion, the flow of people soared several times.

"On average, the daily passenger flow on the National Day is more than 1,000 people than usual." Jinhai Mavia store staff told reporters. On behalf of the high-end furniture store, Shunde Louvre Home has won 152 free-to-single awards and won the highest sales in history.

Renovation: package to sell soft clothes to pull

Under the wave of Internet home improvement, decoration has become the biggest traction in the home market. Furniture and soft-packing suppliers have become the biggest winners in the battles of many brands such as home, real estate, love space and mud bar.

According to the reporter's understanding, this year's National Day, the overall home decoration in the Pearl River Delta has increased by more than 20% year-on-year. The 688 upgrade package is very popular. 80% of the owners choose 688 packages, and 50% of the owners choose 29,900 yuan. Valuation soft pack.

“By increasing the number of imported main materials and service upgrades, during the National Day, our passenger flow has grown considerably. Many customers come from our Tmall flagship store and official website, and online customers have accounted for 30% of the total.” Shichuang Decoration Guangzhou Company General Manager Zheng Yuanhang introduced.

Dealer: Performance is rising but lower than expected

For the quantitative data of the seven-day retail of the National Day, the head of the Sophia Wardrobe Marketing Center revealed that the Sophia wardrobe Guangzhou market grew by nearly 50% year-on-year. The store manager of the Shuangxin Furniture Mangrove Bay store told reporters that during the Golden Week, the store’s several discounted products could sell about 10 sets per day. The owner of the Yuehe Redwood Market, which specializes in Burmese rosewood, is quite happy because it shipped more than 2 million yuan during the National Day.

TOTO bathroom Guangzhou agent Lu Zhong told reporters that during the National Day through the alliance promotion and the introduction of 2999 yuan low-cost bathroom combination package, sales increased by more than 20% last year.

Some dealers said that after the 80s, consumers only need to choose to travel during the National Day. Therefore, the time for purchasing furniture has been delayed. The retail performance of the home market this weekend to the end of the month may show that the market trend in the last quarter of this year is good. Bad or not.