The effect of cultural heritage on the design of commodity packaging The combination of various elements of modern culture into a cultural heritage has a direct impact on the design of commodity packaging. The outstanding performance of this effect is that the cultural heritage has the following four aspects of support for packaging design.
Scientific and Cultural Support to Packaging Design. In the modern era, science and technology culture is a high-level cultural system with computer technology at its core. Science and technology as a system of theoretical theories of knowledge and a special form of social awareness, it is not only a powerful means of creating and developing culture, but it is an important intellectual support for social production and product development and design. As mankind enters the 21st century, the world is experiencing a high-tech, highly intelligent revolution led by information technology. The intelligent machine (computer) became the representative of this revolution. It materialized intelligence and made high intelligence become high productivity and high design power. For example, in foreign countries, the one-stop design process of product packaging design, structural design, and interior design has long been computerized.
Using computer design, the repeated computation, comparison, and modification in the packaging design process are all performed by computers, which can free packaging design from tedious and tedious manual labor and mental work, and can also greatly shorten the design cycle and improve design. Accuracy, so that you can get optimal design results. The wisdom of designers is endless, but their working speed is incomparable with that of electronic computers. In addition, computer aided design systems are equipped with multiple text and image screens. Thousands of colors can be generated on the image screen, and it is possible to draw and modify unintentional parts of the molding structure as desired. Looking into the future, the computerization of packaging design is an overall development trend. In the future, there will be more specialized auxiliary equipment for design services. If packaging design workers do not have a deep knowledge of science and technology, their research on the commodity market, the selection of new materials, the retrieval of design data, and the compilation of design procedures will be greatly affected. Therefore, modern packaging design requires the intellectual support of science and technology culture.
Aesthetic Culture 's Support to Packaging Design Aesthetics . Aesthetic culture is a social emotional culture led by the subject's spiritual experience and emotional enjoyment. Generally speaking, aesthetic culture is a more advanced spiritual and cultural form based on the actual culture, with the art and culture system as the core. With the constant progress of the overall civilization of society, the scope of human aesthetic vision and aesthetic activities is constantly expanding and expanding. Under the conditions of market economy, people's demands for the beauty of the goods on the market and the packaging of goods have driven the United States to rush out of purely ideological art halls, and increasingly penetrated into the daily market exchange activities. It can be said that today, with the increasing richness of the material wealth of the society and the improvement of people's cultural quality, people's consumption psychology and the concept of demand have undergone profound changes. When people purchase goods, they not only value the use value and price of the goods, but also pay attention to the added value of goods that are promoted by cultural values ​​such as the aesthetic value, emotional value, and social value of goods and packaging. This is what Japan’s “god of business,†Matsushita Matsushita said: “In today’s society, the era of purely satisfying functional requirements with product performance has long since passed. It must be applied in addition to aesthetics. This is a kind of 'beauty'. Cultural standards are also the major trends in consumerism in the era."
Nowadays, because of the poor quality of the packaging of goods, the backlog of unsalable sales or the huge economic losses caused by export earnings are too numerous to mention; on the contrary, because of the improvement in the aesthetic quality of commodity packaging, that is, the increase in backlogs of goods sold or the increase in foreign exchange earned through exports, there is no shortage of them. example. Commodity packaging design can not be separated from the composition of the use of the use of proportions, the use of proportions, the use of symmetry, the use of balance, the use of flavor, the use of space, the use of harmonic and other aspects of the use of the law of beauty in form; from the modeling structure It is inseparable from the aspects of stability and liveliness, symmetry and balance, contrast and reconciliation, proportion and scale, repetition and echo, rhythm and rhythm, simulation and generalization, change and unification, and other aspects of aesthetic relations; In fact, it is inseparable from the aesthetic manifestations of various psychological feelings such as sense of applicability, distinctiveness, quality, cheapness, luxury, sense of novelty, femininity, sense of community, etc.... all this shows that packaging designers do not With the aesthetic cultural foundation, it is difficult to create the perfect aesthetic function and the aesthetic value embodied in the commodity packaging. (To be continued)
Scientific and Cultural Support to Packaging Design. In the modern era, science and technology culture is a high-level cultural system with computer technology at its core. Science and technology as a system of theoretical theories of knowledge and a special form of social awareness, it is not only a powerful means of creating and developing culture, but it is an important intellectual support for social production and product development and design. As mankind enters the 21st century, the world is experiencing a high-tech, highly intelligent revolution led by information technology. The intelligent machine (computer) became the representative of this revolution. It materialized intelligence and made high intelligence become high productivity and high design power. For example, in foreign countries, the one-stop design process of product packaging design, structural design, and interior design has long been computerized.
Using computer design, the repeated computation, comparison, and modification in the packaging design process are all performed by computers, which can free packaging design from tedious and tedious manual labor and mental work, and can also greatly shorten the design cycle and improve design. Accuracy, so that you can get optimal design results. The wisdom of designers is endless, but their working speed is incomparable with that of electronic computers. In addition, computer aided design systems are equipped with multiple text and image screens. Thousands of colors can be generated on the image screen, and it is possible to draw and modify unintentional parts of the molding structure as desired. Looking into the future, the computerization of packaging design is an overall development trend. In the future, there will be more specialized auxiliary equipment for design services. If packaging design workers do not have a deep knowledge of science and technology, their research on the commodity market, the selection of new materials, the retrieval of design data, and the compilation of design procedures will be greatly affected. Therefore, modern packaging design requires the intellectual support of science and technology culture.
Aesthetic Culture 's Support to Packaging Design Aesthetics . Aesthetic culture is a social emotional culture led by the subject's spiritual experience and emotional enjoyment. Generally speaking, aesthetic culture is a more advanced spiritual and cultural form based on the actual culture, with the art and culture system as the core. With the constant progress of the overall civilization of society, the scope of human aesthetic vision and aesthetic activities is constantly expanding and expanding. Under the conditions of market economy, people's demands for the beauty of the goods on the market and the packaging of goods have driven the United States to rush out of purely ideological art halls, and increasingly penetrated into the daily market exchange activities. It can be said that today, with the increasing richness of the material wealth of the society and the improvement of people's cultural quality, people's consumption psychology and the concept of demand have undergone profound changes. When people purchase goods, they not only value the use value and price of the goods, but also pay attention to the added value of goods that are promoted by cultural values ​​such as the aesthetic value, emotional value, and social value of goods and packaging. This is what Japan’s “god of business,†Matsushita Matsushita said: “In today’s society, the era of purely satisfying functional requirements with product performance has long since passed. It must be applied in addition to aesthetics. This is a kind of 'beauty'. Cultural standards are also the major trends in consumerism in the era."
Nowadays, because of the poor quality of the packaging of goods, the backlog of unsalable sales or the huge economic losses caused by export earnings are too numerous to mention; on the contrary, because of the improvement in the aesthetic quality of commodity packaging, that is, the increase in backlogs of goods sold or the increase in foreign exchange earned through exports, there is no shortage of them. example. Commodity packaging design can not be separated from the composition of the use of the use of proportions, the use of proportions, the use of symmetry, the use of balance, the use of flavor, the use of space, the use of harmonic and other aspects of the use of the law of beauty in form; from the modeling structure It is inseparable from the aspects of stability and liveliness, symmetry and balance, contrast and reconciliation, proportion and scale, repetition and echo, rhythm and rhythm, simulation and generalization, change and unification, and other aspects of aesthetic relations; In fact, it is inseparable from the aesthetic manifestations of various psychological feelings such as sense of applicability, distinctiveness, quality, cheapness, luxury, sense of novelty, femininity, sense of community, etc.... all this shows that packaging designers do not With the aesthetic cultural foundation, it is difficult to create the perfect aesthetic function and the aesthetic value embodied in the commodity packaging. (To be continued)