The Cosmetic Technology Award was awarded to Hazen Paper. The company uses water-based adhesives to combine 48-gauge aluminum-plated polyester film produced by Adherent Technologies with 20-point coated SBS paperboard for the Elizabeth Taylor White Diamond gift box from Elizabeth Arden. This aluminized polyester film not only enhances the box's primary red metallic luster, but also adds brilliance to the designer's Hub Folding Box company's bumpy, sparkling bow-tie hologram. In general, it is very difficult to press and emboss on such a large area, but here, due to the use of a polyester and SBS paperboard composite structure, and Hazen's use of Ultracure acrylic varnish, these contribute to the process achieve.
The judges agreed that the packaging process is complicated. One of the judges said "accurate registration" and the other noted "no cracks at the crease." The judges also appreciated the images that helped establish the brand image. "The bow on the box shines with the diamond."
Reprinted from: Huayin Media
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