HBO Video uses an extremely realistic DVD box to create a new experience for Six Feet Under fans.
A cleverly-designed DVD box with imitation graveyards (with tombstones) makes Home Box Office’s family funeral TV series “Six Feet Under†more appealing. In the mid-November of mid-November, HBO Video's "Complete Collection of Six-Football" DVD packaging features a carton made and printed by Ivy Hill, a New York-based subsidiary of Cinram. The top of the box looks like a piece of paper. The cemetery, while the box is a pattern of so-called six feet of mud.
Nick Ciallelo, vice president of creative services for HBO Video, said, “Our goal is to always provide the fans with the perfect package to integrate with their favorite TV dramas.
This compact box can hold up to 25 DVD discs, including all five seasons of this black humor comedy, as well as two audio discs and an "obituary" guide that lists all characters in the play. In order to fully pack the show, the carton is made of .080 cardboard and has a laminated paperboard on the surface. Both materials are provided by a patented supplier, and then Ivy Hill uses four-color lithography. Waterborne paint printed.
At the same time, SanPan Design in New York City designed the mud and tombstone pattern of the box and printed it with "Six Feet Under, the Complete Season, 2001-2005 (Six Feet, Complete Works, 2001-2005)". The grey marble top of the box is surrounded by a simulated artificial lawn. This lawn is provided by a German patent manufacturer that specializes in the production of lawns for model trains.
The complete "Library of Six Feet" DVD gift package is available on HBO's website and major retail stores in the United States for $279.99.
Reprinted from: Packaging Expo
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