[Chinese Packaging Network News] In the packaging design, text and pictures are indispensable. In addition to using a certain graphic expression of the concept of packaging design, the performance of the product, the text also has the finishing touch, the good text can often express the essence of the design and product features. Excellent packaging design pays great attention to the proportion of text in the design, and even some designers use the changes in the text to handle the entire design.
First, the text content of the package mainly has the following aspects:
1, the basic text: packaging brand, product name and the name of the production company. It is generally arranged on the main display surface of the company, and the name of the manufacturer can also be arranged on the side or the back. The name of the brand is generally standardized to help establish a product image. The name text can be decorated and changed.
2, data words: data words include product composition, capacity, model, specifications and so on. The layout is mostly on the side of the package, on the back, it can also be arranged on the front. Design to use printed fonts.
3, explanation text: explain the product use, usage, maintenance, precautions and so on. The text should be concise and the font should be printed. Generally not arranged on the front of the package.
4. Advertising Text: This is a promotional text that promotes the characteristics of the contents. The content should be honest, concise, vivid, and should not be deceived or misunderstood. However, ad text is not necessary text.
Second, the packaging font design
1. The Chinese Calligraphy font has a very good expressiveness and reflects different character characteristics. It is a vivid language in packaging design.
2. The font of the printed body is clear and easy to explain, and its application on packaging is more common. The Chinese characters printed on the packaging are mainly used in the old song, black body, comprehensive art body and round black body. Different prints have different styles, and they have a good effect on different product characteristics.
3, in the packaging design use the most varied or decorative fonts. The form of the decorative body is various, and its changes mainly include changes in appearance, changes in strokes, structural changes, and changes in the image. For different product content should be an effective choice.
Third, the font selection in packaging design, generally pay attention to the following points:
1. The style of the font should reflect the attributes of the base content.
2, the font application of good recognition, readability, especially the use of calligraphy. In order to avoid the average consumer from reading it, we should adjust and improve it so that it can be accepted by the public without losing its artistic flavor. Note that the font style of the same name and the same content must be the same.
3. In addition to the words in packaging design, the packaging of exported goods, or the design of packaging text inside and outside the market, will inevitably involve the use of foreign languages. Among them, pull text involves the most in the packaging. The text is characterized by letters, and twenty-six letters have large and small letters.
All in all, text is a lively part of packaging design. Designers should choose different designs and ideas based on different products when choosing fonts and fonts. Strive to get the finishing touch for every character, and bring creativity to packaging design. For more information, you are welcome to continue to pay attention to China Packaging Network!
