[Chinese Packaging Network News] packaging design is sometimes elusive, and sometimes concise, the impact of traditional retro style to gradually change the design, modern fashion style support, so that the design is full of charm, artistic creation of new, but also for the packaging Add a new design, what is the principle of modern packaging design? What unique features do countries have?
The Influence of Modern Design Thoughts on Modern Packaging Design
After the First World War, the level of industry and science and technology had further developed. People had already recognized machine production. However, both the "arts and crafts" movement and the Art Nouveau movement did not solve the problem of how to design in the era of industrialization. Adapted to large-scale industrial production models. Under such conditions, on the one hand, due to the development of construction technology, there have been many modern constructions. On the other hand, various artistic movements such as futurism, expressionism, constructivism, etc. have also flourished. The style school and composition school work have gradually changed people's judgment. The combination of various factors contributed to the modernism in the sense of meaning. In particular, the creation of the Bauhaus School spread the ideas of modernism widely. With the ups and downs of modernist ideas, the design concept of modern packaging design has gradually matured. After various styles of baptism and collisions with many concepts, modern packaging design has gradually formed the following design principles:
1. The principle of functionalism advocates formal adaptation. At the same time, the functional extension of packaging includes material functions, mental functions and aesthetic functions. Therefore, the simple and clear shape and decoration form the mainstream of packaging.
2. The principle of rationalism advocates the use of scientific and rational methods to solve the problems of design, emphasizing that packaging design is a combination of perceptual and rational. It should have more rational thinking and less emotional impulses.
3. The principle of the integration of science and art Packaging design is an art, through its works will arouse people's aesthetic complex, enhance people's aesthetic concept, and reflect the social aesthetic value. At the same time, packaging design is a science that incorporates comprehensive knowledge in aesthetics, engineering, psychology, behavior, and writing.
4. The principle of "machine aesthetics" Packaging design is an indispensable part of modern product design to the market, and its aesthetic appeal is inevitably affected by the "mechanical aesthetic" judgment of the industrial design at that time. Therefore, modern packaging is basically pursuing the shape of geometric shapes. Square boxes, round bottles, and the composition of figures and text composed of dots, lines, and faces all reflect the aesthetic concept under the mechanized production model.
5. The principles of the times Modern packaging design moments are combined with new technologies, new materials, and new processes that represent the development level of the social productive forces. Modern materials such as plastics, glass fiber, glass, and metal are widely used to form a packaging production process that matches the material. It also contributed to the development of modern packaging technology.
6. The principle of market supremacy Modern packaging design has the role of silent salesman. The sales function of packaging promotes the necessity of economical and practical considerations in packaging. On the one hand, it must increase the added value of goods through its design, and on the other hand it must be designed. Meet people's material and spiritual needs.
The Unique Packaging Design of Countries in the Development of Modern Design
The harsh nature of World War II destroyed the material wealth that people had long created. The serious material shortage and the increase of consumer groups after the war, and the rapidly recovering economy provided objective conditions for the development of modern design. In addition, the development of scientific and technological achievements brought about by armament competition applied to the emergence of civilian and new materials has provided a material guarantee for the development of modern design. Modern design has become a means to meet people's living needs. In Asia, North Europe, Britain, the United States, Germany and other countries in the world, modern design gradually integrates with the local society, economy, culture and life. It has become a magic weapon for the economic growth of various countries, and has formed different design styles in accordance with the national conditions of their respective countries. With personality.
In the United States, the commercialization of design is very strong and design is seen as a means of making money. The promotion function of modern packaging has been brought into full play, and the packaging design has been influenced by commercial design, constantly changing styles, and winning consumers' favor with popular fashion.
In Scandinavia, Scandinavian countries have been working hard to create their own beautiful homes. Design has become an important means to improve their lives. Modern packaging design has become a part of life, and thus the ecological concept of packaging was first embodied there.
In Western Europe, German and Italian moments lead the design trend.
In Italy, design is seen as a reproduction of culture, and packaging design becomes a form of cultural design. In Germany, there are achievements in design education. After the influence of Bauhaus Education, the philosophy of the School of Ulm Institute of Design and the creation of design science have added a new milestone to modern design. At the same time, the Germans also praised the world for their rigorous and concise design styles. Emphasizing technology and analysis in packaging design is the embodiment of this concept.
In Asia, with Japan as the representative, modern design has also developed rapidly. Japan has created a new model for the development of modern design, implemented a "dual track system" in design, and adopted the road of integration and coordination between modernity and tradition. The specific approach embodied in packaging design is that: for the packaging design of export products, internationally recognized design principles are adopted, and design features such as fineness, cleverness, spirit, and smallness are incorporated; and for domestic consumption, packaging design fully reflects Japanese traditions. The love of vertical and horizontal bars and simple geometric figures in the culture has made the works of tranquility, ambiguity, cleanliness and simplicity.
According to the editor of China Packaging Network, compared to designing, design should have different features to attract consumers' attention, understand the current trend of high-profile trends, and combine package design concepts to create unique packaging products.