Solid wood furniture is currently a hot topic in the market. According to the "2014 China Living Room Culture White Paper" jointly released by Home and Zero Information, 89% of users rely on material quality to judge furniture, rather than brand reputation. Moreover, 71% of respondents believe that solid wood furniture is of higher quality compared to panel furniture. This indicates a strong consumer preference for real wood products.
However, despite the booming market, it's not easy for every company to succeed. Many traditional panel furniture brands have shifted their focus to solid wood, and many home stores now feature solid wood as their main product. Yet, only a few companies truly stand out in this competitive landscape. Consumers are becoming more discerning, and the market is filled with brands that claim to offer solid wood but may not deliver the promised quality.
The solid wood furniture market is often described as "hot but not fully cooked." While many consumers are drawn to the idea of solid wood, they remain cautious. For example, Ms. Li from Yuexiu District admitted she doesn't know much about wood or furniture. Despite visiting several stores, she felt confused about the quality of solid wood products. Many small brands claim to sell "pure solid wood," but how can customers be sure? She prefers to go with well-known brands, even if it means spending more.
Similarly, Mr. Wang, born in the 1980s, wanted to renovate his home with a simple style and use solid wood furniture. However, most solid wood products on the market looked too old-fashioned and lacked modern appeal.
At Mahui Home, a shopping guide noted that consumers are now more rational when choosing solid wood furniture. In the past, people might have bought based solely on the "solid wood" label, but now they pay attention to materials, design, and after-sales service. With more options available, it’s harder to sell a set of furniture than before.
Industry experts believe the current popularity of solid wood has attracted too many players, leading to intense competition. Many brands lack differentiation, and the market is flooded with similar products. This results in a "fire but not fire" situation — lots of activity, but not all success.
To stand out in such a crowded market, having a strong product is key. As one industry insider said, "No matter how good your marketing or store location is, the real test is whether your product can attract customers. It needs to meet user needs in terms of material, design, and overall market demand."
One great example is Bossen Furniture. At the 2014 event, Bossen launched its Persian American Classic series, which brought a new interpretation of classic American style to the Chinese market. The Pan American International collection was designed specifically for Chinese homes, combining historical elegance with modern functionality. It features elements like Queen Anne armrests, wingback sofas, and intricate carvings, all while maintaining a clean, contemporary look.
This innovative approach not only meets the growing demand for high-quality international furniture but also brings the beauty of classic American design closer to Chinese consumers. With its unique blend of tradition and modernity, Bossen is setting a new standard in the industry. We're excited to see what the future holds for Persian furniture and how it will continue to shape the solid wood market.
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