[China Packaging Network News] Cake is widely enjoyed by everyone, it is not limited by age, gender, occupation, cultural level, nationality, etc. The types of cake packaging design include public version cake boxes (round boxes and square boxes), single West Point boxes, double West Point boxes, wedding cake boxes, children's cake boxes, birthday cake boxes, and Valentine's Day gift boxes.
Cake packaging design, like other packaging designs, requires some skill. That is, the ingenious grasp of color, composition, and cultural connotation.
1, the grasp of color
A. Care of color and packaging design
That is, through the external packaging design colors reveal or reflect the inner packaging design items. In this way, people can basically perceive or think of what is the internal packaging design by looking at the packaging design. However, many of the products on the market do not reflect this kind of relationship. Consumers can not be perceived at a glance, so that they can not play a promotional role in external packaging design. Food packaging design usually uses warm yellow and pink colors to give people a sense of warmth. The cake packaging design uses gold and red, which are warm colors and intimacy. In particular, gold makes people have the illusion of odor. Although some cake packaging designs don't have the colors we like that are similar to their attributes in terms of the main colors, if you look closely, if you look at your own hands, you will find the symbolic color of the finishing touches from the packaging design. Piece.
B. Comparison of color and color
This is a lot of cake packaging design, including other food packaging design design is the most easy to perform but the least easy to grasp. If it is a master, it is designed to be white snow, on the contrary, of course, is the next Riba. The so-called color and color contrast refers to the use of shades of light, light and dark, point face, elegant and so on.
2, grasping composition skills
Color is the foundation, and composition is the process and the ultimate goal. So composition is the most important. The design of the cake packaging design is mostly warm, and some flowers, cartoons, and English blessings symbolize the beauty and sweetness. The goal of composition is also the same as color, in order to make the entire package design look warmer and more prone to human appetite. Of course, the composition of the cake for different purposes is different. Cake packaging design for children pays more attention to cartoon effects. The cake packaging design for the elderly is more focused on the effect of festive longevity. Gift packaging cake design will emphasize high-grade.
3, grasp the cultural connotation
A good packaging design will definitely make people feel comfortable and make people have a kind of pleasing aesthetic psychological satisfaction. So the above two points are to satisfy people's psychology. But such satisfaction cannot be less cultural. Just like human temperament and self-cultivation, it is a kind of inner charm, which can make people feel memorable and endless. However, some cake packaging designs are full of bells and whistles, and there are too many things to decorate. In addition to telling you that this is a cake box and product name, it cannot bring any added value to the product.
Therefore, this packaging design has no vitality. A good product packaging design either injects cultural connotations, especially the cultural connotation of the product company or the company’s philosophy. Either there is a certain amount of symbolic meaning to explain a problem. Either it implies a certain point of appeal and gives people an inspiration. Or it is a company-specific color or special-purpose word. Or on behalf of the product's attributes. If a package design does not meet the above requirements, it is not a successful package design. The same is true for cake packaging designs.
After reading the above information, I believe that you are interested in the cake cake packaging skills, want to know more relevant information, you are welcome to continue to pay attention to the Chinese packaging network!