[Chinese Packaging Network News] The packaging of a product is nothing more than brand names, trademarks, packaging text patterns and basic commodity information and other elements, it can be seen that the product packaging has some rules to follow, but for example, rice is practical With regard to the packaging design of the main, packaging and product variety, there is no competition at all. So, how can we design a unique, brand-effective rice packaging design?
1, rice packaging design brand name requirements
The brand name is an important part of the packaging. It is necessary to set a good name for the packaging design. It needs to have four characteristics:
1 Consistent with product characteristics, such as "pearl" meters, "crystal" meters, and "corn" meters.
2 catchy, easy to remember.
3 Do not violate national customs and taboos.
4 The brand image should be prominent, and the brand of origin and historical brand should be used as little as possible.
2, the brand name on the packaging position
Some packaging simply labels "quality rice" or "northeast rice" on the bag, or "sugar seedlings of Hunan" and so on. There are some products with a name, the logo is not obvious.
The brand name should be placed on a prominent position on the packaging, and be combined with the "m" word to create a coherent logo, such as "Kazakhstan", "Taihu Pearl Rice", "Yulan Rice", etc. Instead of "King Brand Rice", The name "Taihu Pearl Brand Rice" is so fragmented or inconsistent. It is best not to focus on the use of fuzzy brands such as "high-quality rice" and "Chinese rice," and it should not be placed in a conspicuous position with a small logo.
3, rice packaging font design
It is best to use handwriting or some unique artistic body in the font of the rice brand name in order to create a unique character in the font and strengthen the distinction with other brands.
4, rice packaging graphics design
In addition to the text, conditional design can be based on the auxiliary brand to enhance the expressiveness of the brand. "Zhong Yuan Rice" has designed a cartoon image of "Zhao Yuan Lang" and formed a combined brand with "Zhao Yuan Rice", which has a good visual effect.
5, rice packaging design for beautiful
The design of food packaging is very important, and there are more and more rice products. Let consumers see you just by packaging. Moreover, packaged products can often be sold at a good price. But for many rice products, the packaging design is very simple. Just add a brand name to the rice packaging. The factory name address and phone number are gone. In fact, in this regard, there is not much investment, and can get a larger return, why not?
6, rice packaging design needs legal protection
Many rice companies do not have legal awareness, and their product names and packaging patterns have not been registered. Once the brand is sold, people will be given a chance to take risks. Even trade marks or packaging will be given to people. Therefore, for the design of the packaging should strengthen the protection of the brand. The brand protection work mainly includes two aspects: First, legal protection and second, self-protection. The premise of legal protection is that enterprises register their trademarks for product brands; self-protection is mainly to strengthen internal quality management and improve product reputation. At the same time, it will strengthen the monitoring of the market and crack down on fake and shoddy products.
China Packaging Network editors believe that rice is a necessity of our lives. When consumers buy rice, it is difficult to judge the quality and quality of rice from the shape and color of rice itself. The packaging of rice on the market is similar to that of rice. Help consumers choose, it is not conducive to the sales of manufacturers. If there is a novel packaging in these bland rice packagings, and the quality of the rice is indeed not bad, it will undoubtedly be the popular rice market in the future! Once this packaging has formed its own branding effect, sales will surely go without saying.