[China Packaging Network News] In packaging design, there are many ways to help us better design and improve the efficiency of packaging design. In fact, for many products in the promotion process, it is necessary to do appropriate advertising, but the simple advertising can not meet the basic promotion requirements, then you need an important role in packaging design.
The Internet has paved a new path for packaging market research. Many traditional offline survey methods have been transferred to the Internet for online surveys. After about 20 years, the method of telephone interview surveys took the place of face-to-face interviews, and Internet surveys became a widely accepted method that took less than five years.
The following five factors have prompted the Internet to become a data collection tool:
1. The cost of each survey visit is relatively low, especially the investigation of a large number of samples.
2. The collection of data is faster. The Internet survey method is 25% to 75% faster than the traditional survey technology.
3. Professional online survey access weighting techniques can eliminate potential sample biases.
4. The difficulty of conducting telephone interviews has increased, and more and more call screenings and registrations have failed to accept telephone surveys. This has become one of the biggest problems in telephone interviews.
5. There are fewer and fewer shopping malls providing survey sites. This trend makes offline surveys expensive and less reliable.
When using Internet method to evaluate packaging design, it has the advantages of high speed, low cost, wide geographical distribution, and no investigator bias.
Brand managers can also use the Internet to create a competitive environment, as well as more stringent time controls for respondents to observe packaging. In the packaging design process, to evaluate the visual impact of packaging on consumers, a successful survey project has at least two prerequisites: First, a "real" packaging image; Second, there is an immersive The feeling is that there is a process like the customer sees the package in the store.
China Packaging Network Editor believes that the rapid development of modern science and technology provides packaging industry with more updated conveniences, how to better use modern science and technology for packaging design services, this is a very practical issue, a good solution to the benefit It's not just the packaging industry!
