Cosmetics and Packaging (1)

Cosmetics are a type of household chemicals that are used for the purpose of keeping the body clean, health care, and beauty, especially for women's cosmetics. As people's consumption levels increase and their spending power increases, the production and sales of cosmetics have achieved unprecedented development, and the competition in the cosmetics market has become increasingly fierce. In order to expand the sales of its own products, various cosmetics businesses have occupied a place in the fierce market competition, and they have also devoted themselves to the packaging and promotion of cosmetics.
The functions and functions of cosmetics have become more and more detailed, and there are more and more cosmetics with comprehensive functions. The difference in grades is very obvious, and the packaging forms are dazzling. At the same time, various businesses have carried out cosmetic products in order to better promote their products. Different types and packaging suitable for their own characteristics. This article will be based on a comprehensive analysis of the characteristics of various cosmetics, classification of cosmetic functional classification and packaging adaptability classification, and brief description of various types of cosmetics packaging and cosmetic packaging features.
First, the characteristics of cosmetics
Although there are many kinds of cosmetics and their functions are different, from the point of view of the realization of cosmetic functions, they all work by directly acting on the human body (mainly the skin and hair). Therefore, the quality of cosmetics is directly related to people's physical and mental health. In comparison with general cosmetics, cosmetic products have the following features:
1 Cosmetics can meet (at least in some respects) people's pursuit of beauty, and therefore are often closely linked to people's longing for a better life. There are two main purposes for people to use various kinds of cosmetics: First, for the beauty of human body, such as the use of whitening cosmetics can make the face whitening, and the use of cosmetics with special care can eliminate facial freckles, wrinkles, Acne and so on. The second is to get a variety of beautiful feelings of stimulation, such as the use of perfume can give people a beautiful stimulating stimuli, use lipstick, eyeliner, foundation and other make-up, you can make women more beautiful and moving.
2 The role of cosmetics is closely linked with the human body. Whether it is used for skin cleansing of the human body, cosmetics for health care, or cosmetics for beauty, it comes into contact with the human body and penetrates into the human body. Therefore, for cosmetics, no matter its own nature, production process, packaging process, or related storage and use process, it can not cause damage to the human body or produce harmful substances to the human body, in order to ensure the safety of the human body.
3 Most cosmetics are presented as liquid, lotion or paste products (also a few solid, granular and powdered cosmetics). The product itself is more visually monotonous, does not reflect its performance, and has a strong dependence on packaging. Compared with cosmetics and foods, foods generally have a brighter appearance and can reflect their own performance. They can be sold without exquisite packaging. Cosmetics do not have a distinctive appearance and must pass a unique and exquisite packaging design. Can show its own characteristics, to convey the nature of all aspects. Therefore, cosmetics generally rely on packaging in order to achieve good sales.
4 cosmetics have a clear hierarchy (ie grade difference). Cosmetics are a necessity in people's daily life. They are closely linked with people's lives. No matter how you are in a social class or economic situation, you can find cosmetics that suit your level of consumption. This is a reflection of the fact that cosmetics are of a very high quality. abundant. With the improvement of people's living standards, knowledge level and aesthetic level, some cosmetics that are generally extravagant to the average person have gradually become necessary for people's lives. At the same time, more upscale and luxurious cosmetics are constantly being produced to meet the needs of the higher level.
5 Modern cosmetics are becoming more integrated and serialized. Due to the increasingly fierce competition in the market, consumer demands have become more and more diversified, and the strategies of various manufacturers in production and sales are also increasing to meet the different requirements of consumers. This is mainly manifested in cosmetics. The functions and packaging are becoming more integrated and serialized. The so-called cosmetic comprehensiveness means that a certain kind of cosmetic product has one or more auxiliary functions in addition to one main function; the serialization of so-called cosmetics means that when cosmetics are packaged, advertised, and sold, Often the same brand or the same type of cosmetics is advertised and packaged in a series of functions to facilitate consumer selection and identification at the time of purchase. Many of the functions of cosmetics, in addition to their main functions, also have one or more other functions, such as some skin care masks. Their main function is to cleanse the skin, while having the function of nourishing skin and removing wrinkles. Supplies, at the same time with a hair style, brightening, nutrition hair, improve hair quality and many other features. In addition, when manufacturers produce cosmetics, they often serialize (or pack) the same brand of cosmetics with different functions, or serialize (or pack) cosmetics with the same major functions and secondary functions, so as to achieve expansion. The purpose of sales. Corresponding to the integration and serialization of functions, in the packaging of cosmetics, it is also necessary to carry out the integration of packaging (for example, packaging for cosmetics) and serialized design. (To be continued)

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