Green packaging design first (lower)

2.2 Humanized Design

If systematic design is to explore the design method of green packaging from the material point of view, humanized design is to discuss the design connotation of green packaging from the perspective of the spirit. The former reflects the dominant role of green packaging, while the latter has green packaging. Recessive function.

The overall design principle of green packaging is: people-oriented and ensure functions. Human beings as individuals in the entire natural ecosystem have both natural biological and cultural sociality. They refer to designers, manufacturers, sellers and consumers, and refer to everything (in this case, packaging). People who are in contact with each other, so packaging humanized design is to increase the green and pleasant factors of packaging, so that all people who use and contact packaging feel the concern from the design, from the pure commercial design to the "care design", which shows Under the guidance of the green design concept, the broader meaning of green packaging.

2.2.1 Convenience

In terms of packaging design, especially sales and packaging, convenience is particularly important. It allows all those who come in contact with the package to easily achieve their wishes. For the producers, it is convenient to facilitate the purchase of raw materials, mass production, printing and decorating, and assembly. For sellers, it is easy to assemble and stack, and it is convenient for Chen Yu, display and sales. For users, Easy to carry, access, storage, easy to abandon is convenient; for recycling, it does not take up space, easy to focus, sorting, separation, renewable or automatic degradation is convenient.

2.2.2 Comfort

Humanized design also pays attention to the comfort of consumers in the use of the process, and comfort is built on the basis of safety, convenient, smart, safe packaging, giving people a sense of physical comfort and psychological pleasure. The volume of the sales package is too large and heavy, which can cause the user to carry difficulties or encounter defects that are damaged halfway. Therefore, a good package should have a good ratio, a reasonable scale, and an appropriate load limit. Its size and scale range are subject to The constraints of body size, activity patterns and usage habits must meet the requirements of ergonomics.

2.2.3 Artistry

Design starts with demand, and when people's material needs are met, they naturally rise to the pursuit of spiritual enjoyment. In different design fields, the design has evolved from the single satisfaction of functions in the past to the concern for the spiritual level of the human being. It integrates technology and art, science and aesthetics, interpenetrates and embraces each other, and adopts shapes, materials, and structures. , decorating, etc. to enhance the artistic expression of the design object. In the modern consumption process, consumers increasingly value the “marginal effect” brought about by packaging. Beyond the function of the product itself, the green packaging’s pleasantness should also reflect specific artistic aesthetic values, art forms, and artistic expression. The infectivity gives the target audience an aesthetic feeling, making their spirits enjoyable, their emotions resonating, and their psychological satisfaction.It can be seen that the green elements of packaging are not only related to science and technology, but also inseparable from artistic creation.

2.2.4 Cultural

In modern society, commodity packaging also has a unique cultural force that provides humanity with cultural services, cultural education, and cultural communication. It is characterized by distinctive times, profound nationality, and universal humanity, through the dissemination of noble cultural qualities and positive The upward cultural spirit, the promotion of traditional excellent culture, the introduction of exotic modern civilization, and the promotion of human culture heritage, communication and integration. Its existence not only activates culture, prosperous society, beautifies the environment, purifies psychology, fosters sentiment, and helps to build spiritual civilization; it also affects the economic outlook of the members, the concept of consumption, as well as subjective preferences and commodity choices; it also determines consumption. The basic concepts of the world, society, and life. It is in this way that commodity packaging injects unlimited vitality into modern society's politics, economy, and culture. At the same time, it also adds rich human factors to its own frequency.

2.2.5 Communication

Although packaging is different from the product itself in the lives of people, and the concept of textbooks is not deeply rooted in people's minds, its merchandise determines that it has a very wide distribution range in human society, and it also has a non-indifferent communication function. It influences and guides people's lifestyle and social behavior with a hidden power. Therefore, using packaging as a carrier and dissemination as a medium, with the help of design methods, cultural concepts, life concepts, and values ​​are disseminated to express the ideological content of a nation in a specific society and to reflect the cultural traditions, artistic features, and aesthetic appeal of a nation and a nation. With an ethos of style, inheriting the outstanding human culture and traditional virtues, it cultivates social personality and social ethos in a subtle manner, so that consumers consciously assume social morality and social responsibility. This also shows the hidden function of humanistic design of green packaging.

3 Conclusion

The significance of advocating “green packaging and design first” is: changing packaging due to design changes, changing the environment due to packaging changes, making profound changes in human life due to changes in the environment, and promoting the harmonious development of the packaging industry and human society. Implement the scientific development concept, build a conservation-oriented society, and develop a circular economy.

Source: "Packaging Project" Huang Dan Zhuzhou Institute of Technology