What is the packaging

What is the packaging

Into the mall, almost anyone understands what is packaged. Once engaged in packaging design, it is inevitably inconsistent with the often dazzling brand of goods, a variety of packaging forms and arrogant "advice" get out of the main pulse. Although various countries have made clear and concise provisions for the definition of packaging, such as the United States, packaging is a preparatory act for the delivery and sale of products. United Kingdom: Packaging is an artistic, scientific and technical preparation for the transportation and sale of goods. Canada believes that packaging is a tool that delivers product from the supplier to the customer or consumer and maintains the integrity of the product. China has long been over-defined packaging: to protect the product in the circulation process, to facilitate the storage and transportation, promote the sale of a few accessories and so on.

However, these are still not enough for designers. The designer's understanding of the meaning of the package is far from being dictated by the textual terms. Once the designer accepts the design commission, he will often go beyond the ordinary person's state of mind and emotions with his unique occupational sensitivity to get close to the cashier who needs to be packaged, listen to the product's remarks, and capture the point where it meets the consumer. To prepare everything for its advent and survival in the commodity world - to shape a new life that can be accepted for the congested commodity world. This is the packaging of the designer's mind.




Packaging design is first of all the crystallization of teamwork Today's packaging design, more emphasis on market strategy, in itself, this is a high-intelligence integrated service work. It is not a single operation, but rather the result of more participation and integration of other departments. The merchant is more like a partner. A packaging design project requires multiple people to complete the collaboration. It needs to communicate and communicate with the business, and needs to be responsible for production and Sales people work closely and cooperate with each other. For major projects, it should also include market research personnel, consultants and other professionals involved. In short, a good design is the best embodiment of group collaboration. The closer the cooperation, the greater the grasp of the product on the market and the achievement of good sales performance.

Packaging design is the art of door positioning For packaging design, the direction of the design is more important than anything else. Customers do a design, often for a variety of reasons. Sometimes it is to launch a brand-new product, sometimes to improve the product for the sake of upgrading the original product. Regardless of the design motivation, it is essential to fully understand the consumer's needs, which requires the design of this project. The team has a certain understanding of the market. For example, if the customer is launching a brand new product, it is necessary to conduct research, what its target market is, and how to design a corresponding design plan for the target consumer group; if it is a new product replacement, then its What are the advantages of the original brand packaging that need to be inherited; if the product is redesigned, is it to develop a new market or to reverse the declining sales situation, how is the sales of similar products, and what are the advantages and disadvantages of existing designs? What are the strengths and weaknesses that need to be learned from. In short, the more thorough understanding of the customer's situation, the more accurate the positioning of the practice, the better the final design effect.

The quality of packaging design depends on the market's suitability. "Beauty" is not the only criterion for measuring excellent packaging. The high grade of materials does not determine the quality of the design. The gorgeous outerwear packs on some unsuitable goods and overstates the value of packaging. It is often not recognized by consumers. Similarly, high-quality products and poor packaging cannot achieve the desired market effect. Only according to different stages, different locations, different ages and levels of consumer groups, to make targeted sales packaging, is an excellent packaging design. Therefore, to evaluate the quality of a package, it should be evaluated objectively. It should be based on the suitability of its products. It cannot be set aside by its individual aesthetics.

Packaging design should have unique personality characteristics in order to better meet the consumer packaging design In addition to having indispensable promotional features, the personality characteristics it presents itself are the areas that modern packaging design must involve, and different consumers. Different personalities and a package with a target personality color make it easier to meet consumer needs and make it easier to communicate and interact with consumers. This is an important issue that cannot be ignored in modern packaging design.

Packaging design is more and more like a social science. It is a combination of rationality and sensibility. Because of the growing development of domestic packaging design, it is unlikely that a person or his subjective consciousness will determine his final form. Packaging design. In reality, the designer is often prone to fall into a state of self-feeling, and it is difficult to extricate himself. Its essence is the same as what the customer thinks his product is good and what he wants to perform. There is no real difference. Through the accurate positioning of the target market, the accurate positioning of competitors, their own precise positioning, the form of the packaging itself, the color, the status, the shelf display, and the promotion and promotion will be very natural, rationally determined, and the market goals will be relatively Easy to reach.

Packaging design is an integrated strategic design. In the promotional environment related to packaging design, packaging design is not independent. The product itself is fundamental and packaging is central, supplemented by corresponding advertising and various promotions. Means to achieve the unity of the image, the effect of the significant. For packaging design, it also requires that it reflect the entire project plan, the ultimate purpose of product advertising, packaging terms, slogans with a large sales promotion, and merchant product promotion strategy is consistent.

Packaging design must be fast in the transmission of information, and the subject of its expression should be very unique. Often there are too many topics to be expressed in the packaging, thereby weakening the attractiveness of the packaging itself. When you look in a dazzling array of products, your eyes stay on each product for a short period of time, so the packaging design must be direct in the message, preferably the only, intuitive, it should have a clear Clear features allow customers to see the product at a glance. This requires the designer's basic skills in graphic design - the application of patterns and colors, the correct rhythm grasp, the selection of materials, or the display of goods, etc., all have a concrete understanding and mastery, and strive to make each design economic practical.

Packaging design is constantly reviewing and perfecting. The development and maturity of a product's packaging design is often not a single stage of design. Many of them require long-term development and improvement to mature. Therefore, relevant personnel should constantly review their performance in the market, reposition them, and constantly compare and adjust them so that they become mature and stable products. So good packaging design is a long-term maintenance and maintenance work.


Source: Dream Start

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Dark, Light, Bright, Green(Moisture Resistant)

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Formaldehyde Emission

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