From July 10th, Guangdong Xinyue's overall home environmental protection image ambassador's sea election activity was first launched in Meishan. More and more citizens are actively signing up and vying to be the new yogi environmental ambassador. Why is a furniture company a high-profile sea election? According to informed sources, at present, the fake environmental protection in the furniture industry is prevalent, and the public is difficult to distinguish between true and false. Xinyue hopes to improve the concept and awareness of the public to identify true and false environmental protection.
Recently, Zhu Yuyang, general manager of Xinyue's overall home business department, accepted an exclusive interview with this newspaper to expose the industry's shortcomings that prevailed in environmental protection.
According to reports, consumers have more misunderstandings about the concept of environmentally friendly furniture. The first mistake is that solid wood furniture must be environmentally friendly. In fact, the factors that are not environmentally friendly are not only found in the substrate, but also in the manufacturing process and process; the solid wood is not polluted, but in the current domestic manufacturing technology and cost considerations, some inferior manufacturing auxiliary materials are often used, resulting in The furniture was contaminated. Board furniture is not environmentally friendly. Europe is the region with high environmental protection requirements in the world. However, at present, about 80% of Europeans are plate furniture. Since World War II, Germany has embarked on the road of panel furniture because the forest was destroyed by war and the furniture raw materials are lacking.
In addition, many companies now use advertising to mislead consumers. Each company says it is an environmentally friendly product, confusing consumers with a large number of advertisements and honorary certificates. Many consumers are very demanding on prices, only want the cheapest, not quality, or do not know how to identify the quality of good or bad.
At present, the environmental characteristics of furniture on the market lack an official identification and description of an authoritative notary. Non-environmental products are often used by consumers for a while. Consumers of furniture cannot be replaced as daily necessities. It may be that the second consumption is at least a few years or even decades away from the first consumption.
Xinyue overall home environmental protection image ambassador sea election activities, in fact, the purpose is to awaken the public's environmental awareness of furniture. It is reported that the activity is still going on. In order to motivate people to participate, the national environmental ambassador will reward 50,000 yuan of environmentally friendly furniture.
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