At the CES 2015, Garmin took its gorgeous new products. These new products are mainly concentrated in the field of smart wearable devices, such as vivoactive smart watches, second-generation vivofit smart bracelets, wearable GPS handsets Epix and so on. In the product design concept, high technology and perfect appearance can always achieve harmony and unity. Because of this quality assurance, Garmin not only attracted a lot of attention during the CES show, but after the CES show, it still caused widespread concern after wave of waves.
Then we can't help but ask, what kind of company is Garmin?
First of all, Garmin was born because of the coincidence of two like-minded young people. The two young men were Gary Burrell and Min Kao. Prior to founding Garmin, the two worked together with a famous aviation instrument manufacturing company in the United States. Min and Gary were optimistic about the opportunities that the US Department of Defense could open up for the use of military-use GPS positioning systems for civilian use, and decided to promote the successful development of GPS products. It is a pity that the owner of the company at the time did not support the plan for both of them. This made Gary, who had worked in the company for nearly 23 years, start to retire. At this time, Dr. Gao Minhuan, who was thinking of starting his own business, asked Gary if he wanted to start a business on his own? Gary replied: “If you have a partner like you, I would be willing.†So, in the same concept of like-mindedness, in 1989, Together they founded Garmin. In fact, at first, "ProNav" was a name fitting for the company's business, but it changed its name to Garmin in 1991 after infringing the trademark rights of competing brands. Gar-min is a joint venture of the two founders, Gary Burrell and Min Kao.
Since then, Garmin, the first company to produce civilian GPS products, has been born. At the time it was limited to the official use of GPS technology, Garmin pioneered the new stage of the GPS world and played a milestone in the history of the development of GPS civil use.
Initially in 1990, Garmin developed the model GPS100, a driving-panel-mounted GPS receiver designed for watercraft that sold 5,000 units for $2,500. Immediately afterwards, Gao Minhuan returned to Taiwan to establish a production base. In 1991, a factory was established in Taipei County. Among the servicemen serving in Iraq, Garmin's early portable GPS receivers were quite popular. Nowadays, it is amazing that 7 out of every 10 hand-held GPSs in the world are manufactured by Garmin.
Until now, Garmin has more than 50 branches in many countries around the world, and the number of employees reached 10,800 by 2014. In terms of products, Garmin has not only been limited to GPS devices. Garmin has now developed five major market segments: automotive, outdoor leisure, sports, marine, and aviation. Garmin always considers user needs and designs products that are truly easy to use around the world. .
What is rare today is that Garmin has a completely vertically integrated business model, including R&D, design, production, marketing, warehousing, distribution channels, customer service, maintenance support, and many other processes all under the control of Garmin, so the biggest benefit is that it will All aspects of efficiency, product quality and service level are optimized.
Garmin has always insisted on being a sustainable company: providing excellent products that are indispensable to customers' lives in various fields such as automotive, aviation, navigation, outdoor leisure and sports. At the same time, it must become a global leader in every market area. . Garmin products are popular with customers with stunning design, superior quality and excellent brand value; Garmin always regards honesty, integrity and respect as the core: Respect each partner and each user, and keep determination to go all out to practice Commitment to them.
Although Garmin started with GPS, Garmin has always been developing its own product line and can keep up with changes in the market. From military navigation to professional panels to car navigation to today's hot sports and fitness, Garmin has been thinking, changing, create. Just like the smart wear new product that was exhibited at the CES show at the beginning of the article, perhaps next time, Garmin will use another new product. It will surprise your eye and will never be disappointed with Garmin.
About Garmin:
Starting from 1989 in Kansas, USA, based on outstanding aviation navigation technology, it gradually radiated to marine, automotive, outdoor, sports series products, creating today's global satellite positioning navigation system leader brand Garmin. For 25 years, Garmin insisted on the unremitting pursuit of innovation and continuous exploration of the needs of customers. It has developed many breakthrough technologies in the field of GPS and has derived from this to other, broader fields. In 2008, Garmin China was formally established and brought global leading GPS technology to China. It is also committed to researching and developing new sports technology products, advocating professional, healthy and sustainable sports concepts. The goal has become your personal trainer on the road to health. Garmin, in order to provide the most mature and leading products with the best customer service as its mission, is bringing a new technological trend to the Chinese market.
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