For Chinese companies that have made the "half-wall" Jiangshan with the title of "Made in China", the production capacity and product quality have never stopped the problem in the international market. The reason why many Chinese brands are unknown in the international arena is that The gap between originality and design capabilities. For the cabinet industry, the same is true. Chinese cabinet companies are not lacking in productivity, and they can monitor the quality of products well. However, the shortcomings of original design are the biggest obstacles to the development of the international market. ".
Cabinet companies can learn from international brand design patterns
In terms of design, there are many cases in which international cabinet brands can learn from cabinet companies. An internationally renowned home furnishing brand regards “fashion, nature, health, environmental protection, and advocating design†as the new direction of product development in 2015. Through the research of its new products, it can be found that the design styles of these products are highly variable and mutually Not the same. The reason is because the person in charge of the brand will find many excellent designers to cooperate every year. Some people say that the brand's sagacity is here, they buy and sell many designer designs every year to manufacture. It should be noted that they only buy design works, and the designer can still design products for other brands, which is different from the practice of some furniture companies in China to buy out designers.
In fact, this kind of cooperation mode is not unique in Europe's home circle, but it is still very "fresh" in China, and many cabinet companies still know nothing about it. However, with the development of home building materials such as domestic cabinets, domestic companies that are ignorant of original design are likely to realize the pursuit of original design.
Cabinet companies to strengthen design innovation can win the opportunity
He Hongyi, director and general manager of Baiqiang Furniture, said that in the future, their own brand of top 100 furniture products will probably follow this model – cooperate with many designers to buy out their designs and make the brand products change. Full of new ideas. He said that not only the top 100 furniture, this model is likely to become the development direction of many first-line furniture companies in China in the future.
Wang Linpeng, president of the Real Home, once said: "The current Chinese design industry has entered an inflection point that requires design innovation to drive the next economic growth point."
In the past two years, cabinet products that can change people's lifestyles are gradually occupying the mainstream position in the market. If the cabinet companies used to focus on the product benefits when developing products, then today they pay more attention to whether the products are close to life and return to nature. The root cause of this change is the change in consumer spending philosophy. But for those who want to innovate in design, whether it is the innovation of design cooperation mode or the innovation of design expression, they undoubtedly recognize this change of consumers. Cabinet companies wanting to take the lead in the consumer-driven buyer market need to take the lead in product innovation and original design.
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