Self-service cashier is different from the traditional collection mode. It is highly intelligent and personalized. It brings deep and complete self-experience consumption to the buyers, and integrates retail into a new technology experience zone. Multi-channel payment models such as cash and micro-payments bring greater convenience and shopping experience to customers, while the combination of multi-product series such as self-service shopping and self-service collection also improves efficiency, reduces costs and reduces queuing time for customers. Changing the traditional way of buying a bill has created a new era for the cash register model.
Foreign self-service cash registers started in 2004, and by 2010, all large supermarkets in the UK have completed comprehensive coverage; developed countries such as France, the United States, and Canada have become familiar with this equipment, and have become almost standard equipment. Up to now, the total number of commercial self-service devices in the world has exceeded 500,000 units. At the same time, the products are iteratively fast, and the society has a high degree of recognition and dependence on self-service products.
In contrast, the domestic self-service collection field started late in the early stage, but the development was extremely rapid. Domestic self-service collection started in 2015 and is still in its infancy. It is estimated that the market size will reach 28,000 in 2020. From the initial cash version to the later non-cash version, and now fully support Alipay, WeChat and other mobile client payments, self-service cash registers continue to adapt to the trend of development and change, and continue to see the news reports of major media, side reflection Out of the heat of the market.
The popularity of commercial self-service equipment is not an accidental social phenomenon. It is the optimal solution for the settlement process under the premise of combining the background of the times with multiple business considerations. With the new retail whistling, the core business advantage is changing from “price†to “serviceâ€. If traditional businesses can't keep up with the trend to adapt to the new payment culture and service experience, they will be eliminated. Self-service cashiers solve multiple pain points in traditional supermarkets.
The pain points of traditional supermarkets in the cashier link are: long queues, high labor costs for cashiers, and differences in cashier service levels. The problem of long queues in supermarkets is particularly evident during holidays. Self-service equipment can effectively decentralize passenger flow and improve checkout efficiency. Through a large number of data surveys and analysis, each 2.5 self-service cash register equipment can completely replace two cashiers, and labor costs, training costs, and management costs can be greatly reduced. Moreover, the survey on the satisfaction of consumers shows that self-service cash register equipment is better than traditional artificial money desks in terms of checkout efficiency and checkout experience, which can reduce the unpleasantness caused by queues and can be used according to their own habits. The way to pay the checkout, the satisfaction of the supermarket increased by more than 30 percentage points.
Now let's take a look at the application status of self-service cash registers and the characteristics of various technical solutions in the domestic and international retail industry.
Foreign retail industry's application to self-service cash register
First, the UK's large supermarkets complete the full coverage of independent cashiers
Shopping in the supermarket is an essential life experience in the UK. Unlike the domestic market, the UK's large supermarkets can almost meet all the material needs in daily life. Even insurance, car refueling, telephone broadband, and loans can be solved by visiting supermarkets. The comprehensive supermarket business brings a full flow of people, and the team that grows up in the dragon will only bring a very poor shopping experience to customers. Therefore, in recent years, large supermarket chains such as Tesco, Waitrose and Martha are gradually using. "Self-checkout" system. The UK's shopping system is consumer-centric, allowing consumers to bypass the checkout counter and cashier to achieve self-service shopping, so there is no need to worry about queuing.
The “self-checkout†system saves us the queuing time and saves a lot of troubles – queues for too long will always make consumers impatient. Here's a quick introduction to how the "self-checkout" system in the UK's large supermarkets works.
According to the amount of shopping, the UK supermarket self-checkout mainly has the following two forms:
1. Small amount of shopping self-checkout
When shopping, the shopping basket, walking through rows of goods, put what you want into the basket - this is the same as in China. However, when we are ready to check out, we don't have to go to the checkout to line up. Instead, we can put the shopping basket on the right side of the machine in front of the automatic terminal and start taking things out of the basket one by one. Take one piece at a time, aim at the barcode, shake it in front of the machine's scanner, and put it in the shopping bag on the right side of the machine. When you need help, the machine can also issue commands in English. It's that simple! When you put all the goods in the shopping basket into your shopping bag, you can take a debit card or credit card, cash to pay, and then stride away. Shopping is over! For small purchases, this system is convenient and fast.
2. Lots of shopping fast track
When you purchase more items, go to the supermarket and exchange the supermarket membership card for a handheld barcode scanner.
First, scan the membership card. After the card is swiped, the system will configure a mobile scanner for you. Next, every item scanned by your scanner will be counted towards your membership card. Then, place the scanner on the cart. For each item, just scan the barcode on the scanner and put it in the shopping bag of the cart. Your shopping list will be displayed on the scanner, so you can always see what you bought. You can also scroll through the list to see the price of the item and the amount spent. When you buy a good product, you don't need to queue or look for the cashier to check out. Just put the scanner in the designated place, then check out the card and happily end the shopping.
Second, Japanese supermarkets vigorously popularize unoccupied cashiers
According to foreign media reports, Japan's 7-11 and the family, Rosen and other five large convenience store chain companies will introduce self-checkout counters for consumers to check out in all their stores in Japan before 2025.
First, Matsushita Electric and Rosen Convenience Store announced a “Cash Register Robot†in December 2016. It is a new type of cash register that can automatically calculate the amount of goods and automatically bag, but requires customers to use a special shopping basket. Read the product barcode.
In May of this year, it was tested in a Rosen chain convenience store in Osaka. A sensor that can identify the product is installed on the shopping basket. When the customer places the shopping basket on the designated checkout counter, the robot checkout system can automatically settle the goods, and the goods and amount purchased by the customer will be displayed on the screen. The customer can then use the cash or bank card to settle the bill. After the payment, the bottom of the shopping basket will automatically open, and the goods purchased by the customer will fall into the bag below. Entering the store, selecting goods, paying bills, shopping is simple, no need for customers to wait in line. It is reported that the technology will be officially started in many stores in 2018.
The 7-11 convenience store in Japan is also keeping up with the trend of the times in terms of unmanned self-service cashiers. In order to improve the customer experience and solve the queuing problem during peak hours, “7-Eleven self-purchasing†was launched. Customers do not need to download any APP or plug-in, just use WeChat scan code to complete the purchase and checkout process; the store can solve the problem without changing the existing business logic, without adding hardware and changing the existing cash register system. Line up this old problem. “Compared to self-service cash registers or unmanned stores, '7-Eleven self-purchasing' may be the most practical and grounded new retail model.†Currently, “7-Eleven self-purchasing†has been near the 7-Eleven convenience store in Guangdong. Thousands of families are fully online. In the future, 7-Eleven self-purchasing will support more payment methods and provide more exclusive brand offers and customized services to provide consumers with a better shopping experience.
Domestic retail industry's application to self-service cash register
First, Yonghui Supermarket self-service cash register
On December 6, 2017, Yonghui ushered in the first new concept supermarket in the country, Yonghui Bravo Fuzhou Baima Vanke Store. Taking this as an opportunity, Yonghui's stores are gradually “killing†the manual cashier, all of which are changed to the self-developed mobile APP scanning code purchase + self-service cash register checkout form. It is understood that in the Yonghui Bravo Baima Wanke store, customers from the supermarket, select goods, to settle, go out, to achieve the full process of self-help, through a mobile phone can be all done. After the customer scans the code, the product is added to the shopping cart, and after the selection is completed, the full self-service cash register is used for settlement, and the quick settlement can be realized without queuing. As early as April 1, 2014, Yonghui went online with four self-service cash registers, and the customer's self-checkout attempt was very good. After taste the sweetness, Yonghui has set up a self-service cash register system as a standard in 31 stores opened in 2015. In the past two years, Yonghui Supermarket has continued to increase its investment in self-service cash registers. The payment methods support cash, Yonghui card, bank card, WeChat, Alipay, membership points, hand-made enamel, etc., to bring convenience to consumers. Experience.
Second, Wumei supermarket "free purchase"
In May of this year, Wumei Supermarket cooperated with multi-point APP to realize the “buy and buy†free purchase and avoid long queues. The “free purchase†self-checkout process is very simple. After going to the supermarket to select the goods, open the multi-point app, select the supermarket store (APP will also automatically locate and choose), after the product scans the product barcode, submits the order, and pays online, after the anti-loss door You can take the goods out of the supermarket directly, without going to the checkout counter to check out.
Third, Auchan one minute self-service cash register
In December 2017, Auchan and Hisense Smart jointly created “Aushang One Minute†successfully joined the competition camp of unmanned convenience stores, and empowered new retailers with more integrated, more grounded and more usable solutions. Consumers only need to use the mobile app to open the door to open the door to the supermarket to buy goods, the goods will be intelligently recognized, for quick cash settlement, and quickly leave after scanning the code.
Auchan breaks the traditional cash register operation mode and splits the product scanning and payment: in the special checkout area of ​​the cash register line, the cashier in the area quickly scans the product barcode and prints the bills; the customer relies on the ticket stub. Self-service payment can be made at the self-checkout terminal.
With the technical advantages of self-service cash register equipment, Auchan is making every effort to create a “self-service cashier concept store†to create a sample for the comprehensive promotion of the fast cash register model in the industry. “The reason why we continue to explore the self-service rapid cash register model is not only to reduce operating costs and improve efficiency, but we are more concerned that this innovation can effectively reduce the work intensity of Auchan staff and create an easy, The pleasant working environment, in order to serve customers in a better state, to bring customers a more humane consumer experience." Auchan China staff said.
Fourth, the Chinese hundred Rosen joint online APP, to create a convenience store without waiting in line
Zhongbai Luosen and the "New Retail Artifact" Mars Rabbit App, on October 31, 2017, built the first "convenience store in Wuhan, which is in the high-tech front-end - no queues", and realized "self-checkout is not queued" Shopping experience!
Mars Rabbit is an app based on LBS scanning code shopping in supermarket stores. It is also an app that relies on online resources and offline shopping scenes to realize offline smart shopping. The shopping process of using the Mars Rabbit app at Rosen Store is as follows: When the user opens the "Mars Bunny App", the system automatically locates the current store, the user can scan the favorite products and click to join the shopping cart, and can also modify the number of items. Click on the shopping cart to confirm the purchased item, and the payment amount is the price after the sale price and the member price are removed. When the user pays successfully, the payment success barcode will be displayed in the APP, and the barcode will be checked by the staff and then left.
For the introduction of the Mars Rabbit App, the person in charge of Zhongbai Luosen said: "At the beginning of the cooperation, we learned about the "unmanned cash register" created by the Mars Rabbit App, and did not need to make too many modifications to the old store hardware facilities. 0 cost transformation". Statistics show that through the "unattended cashier" innovative checkout method of the Mars Rabbit App, the average time for each queued settlement order is 15 seconds, which is 60% faster than the traditional checkout. Not only that, the Mars Rabbit APP landing speed is extremely fast, and the transformation cost is very low.
Conclusion:
From the development in recent years, it is normal to popularize self-service cashiers in supermarkets. This normality is aimed at young consumers and can slowly reduce the labor costs of retailers. Self-service cash registers are only two-dimensional code labels for goods; for the checkout counter, it is a redefinition of the consumer statement process. Younger consumers prefer this self-service, do not need to line up the way goods are bought, and it is a very positive attempt.
According to statistics, as early as 2009, about 100,000 self-service cash registers have been put into use worldwide; in 2014, this figure has increased more than four times. At present, the number of self-service cash register companies in the domestic market is about 50, and it is still growing by about 10% every year. With the further recognition of consumers, the potential market for self-service cashiers will be further expanded.
From the perspective of the international market quarter, the large-scale commercial supermarket in the UK covers self-service cashiers and the rapid succession of the Japanese Chensen 711 convenience store. Looking back at the domestic market, there are both self-service terminals represented by Yonghui and representatives of Wumei. The R&D online APP pays for the purchase price by scanning the code. Looking into the future, the self-service equipment will not only be limited to the single aspect of the cash register, it will exist with various formats, such as catering, banking, etc., the future self-service industry will The basics of many tertiary industries start, and in the future your waiter is likely to be a different machine in the form of a professional service process that is standardized like McDonald's recipes, even more than a trained human waiter. More reliable professional services.
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