"Regarding the 3.15 Consumer Rights Protection Day, most people are familiar with it. This year, Red Star Macalline Minnan Mall Sophie Lierji Jingjing is not only a business owner but also a consumer, and she has many thoughts about this day.

3.15 is a special day for consumers, and as both a merchant and a customer, what do you think of this event?
Ji Jingjing: I believe the 3·15 festival is very important because during this time, merchants often take the opportunity to improve their services and products. At the same time, government departments also conduct inspections to ensure that businesses are operating fairly. I feel optimistic about this day because I believe our products are made with the consumers in mind. It's essential to build trust through quality and service, which ultimately wins the hearts of customers.

Now, 3·15 has become a big marketing event for many merchants, offering discounts and promotions. What’s your opinion on that?
Ji Jingjing: We all pay attention to 3.15, and I believe consumers have strong feelings about it. However, our brand doesn’t focus too much on the discount aspect. We prioritize quality and after-sales service, ensuring that every product we sell meets high standards. Our goal is to provide the best value, not just low prices. I hope more merchants will focus on improving product quality rather than just lowering prices.
Great incentives come from dedication. Companies should focus on their products and strive for excellence.

How do you suggest consumers protect their rights while shopping?
Ji Jingjing: As both a business owner and a consumer, I think about this a lot. For small purchases, I always keep the receipts. For items with longer warranties, I make sure to sign the sales contract. These steps are crucial for protecting one's rights.
Finally, I hope that more consumers can find the products they love, and that more businesses can offer affordable and high-quality products to everyone."
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