Three stages of the development and evolution of China's magazine paper

The development of magazine paper has roughly gone through the following stages.

(1) The content of magazines in the early days of the founding of the People's Republic of China was mostly written. The letterpress printing process was used, and the use of letterpress paper could meet the requirements of editing and publishing. At that time, the size of the magazine format was relatively simple, basically based on 16-size, that is, 1/16 size of 787mm × 1092mm paper.

(2) In the 1970s and 1980s, the printing industry carried out large-scale technical and equipment transformation and upgrading of the entire industry. Foreign-language printing plants took the lead in using offset printing presses to print books and periodicals, and then various magazines were gradually adopted phototypesetting and offset printing processes, which in turn prompted paper mills to produce offset printing, especially Offset Printing Paper suitable for screen printing. Replaced letterpress printing paper.

(3) In recent years, with the take-off of China's economy and the rapid development of the cultural publishing industry, magazines have also shown a great development situation.

Performance 1: Many magazines have adopted two-color or four-color color printing. In terms of the use of paper, there have been many magazines all printed on offset paper or coated paper.

Performance two: The size of the magazine's format is changed from small to large, that is, it is changed from the previous 16-format paper to a large-format 16-format or larger. Such as 1/16 format of 850mm × 1168mm paper, 1/16 format of 889mm × 1194mm paper, 1/16 format of 880mm × 1230mm paper, 1/16 format of 880mm × 1270mm paper, and 635mm × 965mm paper 1/8 format and so on.

Performance three: Diversification of format size width to height ratio. In addition to the size of the format designed roughly according to the ratio of the golden section, there are also special-shaped format sizes that do not comply with the golden section, such as ultra-wide and ultra-high. This puts forward a new issue for the printing and binding process and paper-making enterprises to serve the diversified development of magazines.

(4) After the wave of magazines pursuing high-end paper and multi-color printing, many magazines have returned to the road of reason.

Performance 1: The use of lightly coated paper has increased. The author believes that, in addition to fashion magazines such as fashion and automobiles, and magazines that need to faithfully reflect natural objects, general magazines, especially current affairs, professional and technical magazines, use lower prices than coated paper, and the printing effect is slightly lower than coated paper Poorly light-coated paper is more suitable.

Performance two: the low-quantity of using paper. For example, the 80g / m2 light coated paper that we originally purchased for a magazine was printed on 70g / m2 light coated paper halfway through the magazine. Another example is the use of low-quantity papers such as dictionary paper for magazines issued overseas, with the goal of reducing airmail costs. The low-quantity of paper used can basically reduce the use value of magazines, but can reduce costs. More importantly, it can save wood and other resources, and contribute to the development of environmental protection economy, green economy and sustainable development of society. .

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