The regulation of the property market continues to increase the number of home furnishing businesses

Recently, the “National Five Rules” issued by the public has attracted the attention of the whole society. The industry believes that the introduction of the new five countries, the impact on the real estate industry is self-evident, but the home decoration market does not necessarily limit, or will be another more market space development.

Small profits but quick turnover

Safe housing consumer groups can not be ignored

In the five new regulations of the new country, the state once again emphasized the construction of affordable housing. The person in charge of the building materials wholesale base of Daming Palace in the North Third Ring Road said that the most effective way to control the property market and curb speculation is to ensure the basic housing needs of the whole people and ensure the effective supply of low-end affordable housing. It is believed that in the future development, the consumer housing groups will expand geometrically. For the home furnishing industry, this part of customers will become the focus of competition for all enterprises.

It is understood that in 2012, the city's affordable housing and housing projects started 107,000 sets of tasks, completed 76,000 sets of tasks, a huge just-needed group brought new opportunities to the home furnishing industry. In this regard, the North Third Ring Daming Palace Building Materials Home Wholesale Base, with the support of the relevant government departments, spent 10 million yuan to carry out the Huimin project, giving the affordable housing subsidy to each household of not less than 500 yuan per household, firmly grasping The consumer groups of affordable housing have brought rich social and economic benefits to enterprises.

In the past, due to the low consumption power of the consumer housing groups, low brand awareness, and the small size of the households, home furnishing companies are not optimistic about this part of the market. However, Lu Zhengwei, the general manager of the current decoration, said that with the country's vigorous implementation of the construction of affordable housing, this part of the consumer group continues to expand, although the profit per order is low, but its base is large, home enterprises can no longer turn a blind eye. He believes that the home business in this part of the market is still not optimistic, and the future will not be better.

Strengthen internal strength

Attracting the just-needed group with benefits

The introduction of the new five articles has played a more rigorous restraining effect on investment purchases. Correspondingly, commercial housing transactions will be more cautious, but on the other hand, the proportion of each real estate used in the market for self-occupation is even greater. . The expansion just needed is a good thing for the home industry.

However, how the home industry grasps the just-needed groups, which has different understandings of home-based enterprises in different fields, but in the final analysis, what the group needs is just the benefits. Lu Zhengwei, the general manager of the current decoration, told the reporter: "How to give consumers benefits, this puts high demands on enterprises. Enterprises should make efforts to streamline management systems, improve staff efficiency, improve the industrial chain, and continuously compress production. Cost, in order to give profits to consumers, so that consumers get benefits."

In addition, under the policy of real estate purchase restrictions, more consumers who are interested in buying real estate may turn their attention to the renovation and renovation of the original residence. This undoubtedly gives many home improvement companies a different opportunity. The person in charge of the decoration said that the renovation of the old house is more difficult than the renovation of the new house. However, in order to cater to the needs of consumers, the company will focus on attracting “reformed” designers in the future, and will make the transformation business a priority for the future promotion of the company.

Enhance skills

Lite loaded with hardcover

The new country five is a challenge for the real estate industry and the home decoration industry, but for investors who are good at seeing the unique development space from the release of the policy, the home decoration industry is welcoming an unprecedented development opportunity. Home furnishing enterprises should take the pulse of consumers. Enterprises should not only save money for consumers, but also let consumers worry about their own skills, let their money be spent, and put simple decoration into a hardcover style.

The person in charge of the peak house said that under the current situation that the general restrictions on purchase restrictions will not change, the development speed of the real estate industry will gradually stabilize, and more real estate developers will start to change from the increase of weight to the development of quality. The development momentum brought by the modern (modern decoration renderings) home decoration industry is very large. When consumers pay more attention to the fashion and individuality home decoration solutions, the designer's function becomes more and more prominent, which will be the future development of home improvement enterprises. The core competitive advantage.

At the same time, the construction and transaction of small-sized (small-sized decoration renderings) commercial housing, I believe that there will be a big breakthrough, as a decorative enterprise, we should make great efforts to consider for consumers, make full use of indoor space, and strive to make simple decoration. More refined.

Source: Xi'an Daily