Since the beginning of the 21st century, the price level is no longer the decisive factor for consumers to purchase home appliances. The consumption upgrade factors such as brand awareness, quality, environmental protection, health, intelligence and fashion appearance have become important reference indicators for consumers' shopping. Nowadays, with the improvement of living standards, healthy home appliances and smart home appliances are more favored by consumers. Based on this, the home appliance enterprises continue to innovate and change, and rush out of the "heavy encirclement" of the traditional development mode, and strive to realize the "home appliance dream" of consumers.
Health appliances continue to upgrade
As consumers pay more attention to quality of life and physical health, health appliances such as air purifiers, water purifiers, oxygen generators, and dishwashers have become popular choices in the home appliance market. In order to meet the needs of consumers, home appliance companies have made efforts in the health appliance market.
According to a report released by Zhongyi Kang, a research institute of home appliance market, healthy home appliances that directly hit consumer demand will become an important force in promoting the domestic appliance market and even the home appliance market. Zhongyikang expects that by 2020, the scale of the environmental home appliance market represented by China's air purifiers and water purifiers will reach 150 billion yuan.
The reporter visited all major electric stores and browsed the mainstream e-commerce platform and found that the recent sales of air purifier products are hot. In addition to air purifiers, water purification equipment is also a health care appliance category that consumers pay more attention to, because of its convenient use and beautiful appearance. It meets the needs of different drinking waters and is gradually favored by more consumers.
At the same time, many home appliance companies integrate fashion, health, low energy consumption, antibacterial and other elements that pursue health functions and added value into the product. For example, a blender that achieves product innovation and healthy living through technologies such as broken walls; a vacuum cleaner that represents a certain healthy and comfortable quality of life; an electric heater that adds humidification devices and infrared health functions; a dishwasher that can easily decompose oil stains and can be sterilized by high temperature. ......
People's choice of home appliances is not only satisfied with the basic needs of life, but also pays more attention to the improvement of quality of life and the realization of healthy living. The person in charge of Zhongyikang Life Appliances said: "After being given a high value-added, the household appliances that are increasingly developed into health, the sales situation is gratifying, forming a new growth engine for home appliances."
Smart home appliances become hot spots
Everyone wants to live a smarter life: for example, in the morning, as the sun rises, the curtains slowly open, and before the door is opened, the indoor temperature has been adjusted to the most comfortable state... Nowadays, this dreamy fast lifestyle requires only fingers. The APP can be implemented in a few clicks. With the rapid development of the Internet, intelligence has become a trend, and the home appliance industry has laid out smart products one after another, trying to meet the intelligent needs of consumers while seizing the market.
"2016~2022 China Smart Home Market Research and Development Trend Research Report" shows that in recent years, the scale of China's smart home industry has increased year by year, and in 2012 it was 15.6 billion yuan. By 2013, the size of the smart home market has increased to 22.1 billion yuan. In 2015, the market size was 43.1 billion yuan.
In the smart home appliance market, color TVs began to transform intelligently earlier. Nowadays, smart TV has become very popular and has begun to regain the status of home entertainment center; white goods have also accelerated the process of intelligentization. Taking air conditioners as an example, more and more products on the market have begun to have automatic detection, reminding, and removal of pollutants. The smart washing machine product has the functions of providing a complete set of washing solutions for different clothes and automatically putting appropriate amount of detergent; the smart refrigerator can perform 360-degree and real-time system monitoring on the stored ingredients, and “warning†the freshness thereof. Tips for different situations such as “expired remindersâ€... These are all convenient for the lives of consumers.
However, smart home appliances are still criticized, such as impractical, poor experience, information silos, and high prices. “Although smart home appliances have encountered many obstacles in the development process, the market still shows great confidence in it. Smart home appliances can meet the needs of consumers by increasing the technological content, making the technology more precise and stable, and reducing production costs.†According to industry insiders, "the advantages of smart home appliances are gradually being understood and accepted by consumers. Whether the home appliances have intelligent functions in the future will become an important reference for consumers to purchase home appliances."
Editor in charge: Li Qun
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