There are countless reasons why 2021 is the ideal year to leverage Custom Tech Kits. With remote work becoming the norm, Custom Tech Kits provide a unique opportunity to enhance employee morale, increase engagement, and drive sales in a virtual environment. Promotional tech is highly valued, and each item included in a kit can boost its effectiveness by up to 44%.
Why Send Custom Tech Kits?
There are several compelling reasons to send Custom Tech Kits, including employee recognition, enhancing virtual events, and additional marketing benefits. In a survey conducted by SurveyMonkey and Bonusly, 63% of employees said that recognition made them want to stay with their current job, and 82% reported feeling happier at work when they received recognition.
Custom Tech Kits are incredibly effective for boosting engagement at virtual events like conferences and sales meetings. A study by Advertising Specialty Impressions found that people under 55 prefer promotional products over other forms of advertising. People love receiving gifts, and they tend to engage more with companies and events that send them. Additionally, these items often end up being shared with family and friends, amplifying your brand's reach.
In 2021, we're still living in a remote-first world. Over 41% of the workforce is currently working remotely. By 2025, Upwork predicts that 36.2 million Americans will be working remotely. Inc.com suggests that people's preference for all things digital is likely to persist, as technology was already on the rise before the pandemic.
Why Custom Tech Kits?
When putting together a tech swag kit, it's important to consider what you're sending and how those items are perceived. The right swag can improve productivity and make people feel more connected to your brand, event, or campaign. It's crucial to think about what people will find useful, along with the quality and appearance of the items. High-quality tech with excellent design, packaged in a custom box, will leave the strongest impression on employees and customers. Have you noticed how custom design and packaging resonate more with people? Let us know in the comments.
Here are the top 2021 tech kit items and reasons why you should consider sending them to employees, customers, or anyone else on your list:
2021 Tech Trends for Custom Swag Kits
1. Tech & Package Design
With so many options for shopping for tech, one trend that will continue to dominate custom swag kits is design and artistic value. Excellent package design sets your brand apart from competitors and is just as important as the products themselves.
Like a billboard or magazine ad, swag items serve a dual purpose. Unlike print or digital ads, promotional products have an impressive 85% retention rate.
Millennials, in particular, dislike traditional advertising. The types of ads they find effective are word-of-mouth and celebrity and influencer endorsements. The bottom line is that advertising is more impactful when it feels more authentic, less intrusive, and supports causes people can get behind. The good news is that Custom Tech Kits are one of the best ways to achieve all of these goals. A collection of products with custom packaging allows people to share unboxing videos. One in five consumers has watched an unboxing video, and the trend continues to grow.
The most important thing is to give people swag that is high-quality, memorable, and aligns with your brand. A custom swag kit holds much greater value than simply giving away a single promotional item.
CustomUSB excels in designing promotional products and packaging as art. We’ve crafted custom products for brands, movies, and more. Reach out to discuss your custom design today.
Here’s an example of a custom tech impression journey:
Person receives custom kit, feels excited about your company
Unboxes kit and/or uses products in public, on zoom, or social media, building brand awareness and trust
Person re-gifts item(s), giving your brand a whole new potential for even more visibility
2. Custom Wireless Chargers
Wireless chargers eliminate the need for a USB cable to charge, making them ideal for people on the go, as well as anyone who needs to charge a phone!
Virtual conferences and trade shows are here to stay, even as in-person events resume. This is largely due to the rise of digital nomadism. Since 2019, digital nomads from the US have grown by 49%, according to MBO Partners. Softchoice reports that 74% of employees would quit their current jobs for a remote one.
Digital nomads need to connect virtually with employers and clients, and they must always have tech items, especially chargers, with them. Custom kits can be shipped anywhere, and tech products are more likely to travel with people rather than sit unused in a drawer.
3. Tech Accessories
Technology is evolving rapidly, and the list of what tech can do keeps expanding every day. According to Oberlo, there are 3.5 million smartphone users worldwide, with people spending an average of 2 hours and 55 minutes per day on their phones. More people shop and read reviews on their phones than visit physical stores or speak with employees.
Smartphones, tablets, and computers are taking over more aspects of daily life, including:
- Shopping for groceries and other items (contactless delivery)
- Telehealth – virtual doctor visits and mental health consultations
- E-learning and online courses
All of these trends indicate one clear fact: people are living much of their lives online. People will continue to focus heavily on maintaining their tech.
Gear for people who use computers, tablets, and phones:
- Camera blockers: These allow people to feel secure when using their cameras so often, and they also provide an extra layer of protection.
- Hinge grip phone holders: People rely on their phones more than ever, and these will help prevent muscle soreness. They also double as a phone stand, allowing people to watch shows or join Zoom calls without opening their laptops repeatedly.
Accessories for germ prevention:
- No Touch Tool
- UV Sanitizing wand
4. Smart Cards and Direct Mail Solutions
Just because people aren't commuting or going out as much doesn't mean the only way to reach them is online. At the same time, you want something that people won't discard quickly. Smart media gives what would normally be a piece of paper a digital life as well, so you can deliver in a non-traditional way—just like in 2021. Including these in a kit extends their value because when they're with other valuable products, it increases the likelihood that they'll be viewed.
Smart cards and direct mail pieces are great to include in new product launch kits to inform about a new product or service, or for onboarding new employees or clients. Have you tried smart mail? We’d love to hear how it worked for you in the comments!
5. Bluetooth Speakers
Music and entertainment
are driving tech trends for 2021. From AI and virtual reality to musicians gaining more control over their own music, the entertainment industry is diving deeper into tech than ever before. Livestream concerts, music education online, virtual Broadway performances, and ASMR rooms are examples. Including Bluetooth speakers and earbuds in a custom tech kit will provide numerous opportunities for use and brand retention.
Not only are Bluetooth speakers a popular item, but they’re also unusual for a giveaway, making them memorable. Even if they’re only used inside someone’s quarantined home and never displayed on a Zoom call, they’ll be used repeatedly—or possibly given away to another user, ensuring they continue spreading your brand’s message while having a life of their own.
6. Earbuds
With families spending more time together under one roof, everyone needs their own headphones for work, school, and entertainment. For digital nomads, earbuds are essential. Everyone needs backup sets for when one fails. A 2019 Statista survey showed earbuds and headphones leading the list of gifts by 7%, at 58%. Your employees and customers will appreciate you for saving them money on another pair of these things!
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7. Custom USB Drives
USB drives are more relevant than ever and highly useful in the business setting. These can be mailed, and they retain significant value after their initial use. There are multiple USB types, such as bottle openers, script pens, business cards, badge reels, and more. They offer storage capacity and backup potential for anything and everything people are creating and working on digitally. USB drives are an easy addition to any tech kit!
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Conclusion
It’s no surprise that tech trends that were already gaining momentum have accelerated and become the “new normal.†Custom Tech Kits are the best way to communicate, grow your business, and boost employee happiness. Well-designed, high-quality kits are a growing trend and are proven to make you stand out from the crowd. Grouping swag into a kit instead of sending them individually adds value and drives company retention rates.
Create a custom tech kit for your next employee gift, marketing campaign, or trade show giveaway with CustomUSB! Also, let us know in the comments about your experiences with Custom Tech Kits!
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