At the end of March, the annual reports of listed companies in the home industry were released. In 2014, competition among home furnishings companies intensified, and the real estate sector, which is upstream in the supply chain, experienced a downturn. Most of the listed companies reported red results, showing a performance improvement of 20% to 40%. Analysts believe that the brand advantage of these companies is becoming more evident in the fierce market competition, and the industry still has significant room for product and experience development. However, some companies are actively seeking transformation to overcome challenges.
Many companies saw their performance increase by 20% to 40%, according to the reporter's statistics. The A-share listed home enterprises include Meike Home, Yihua Wood, Daya Technology, Shengda Forestry, Xilinmen, Jinluo, Bunny, Hao Laike, Jilin Sengong, Seagull Sanitary Ware, Haier Home, East Yi Risheng, AIA ceiling, Sophia, Oriental Yuhong, etc. While a few like Xilinmen and Jilin Sengong have not yet released their annual reports or reported major losses, most companies either released their annual reports or provided performance forecasts, all showing positive growth.
Zhang Cheng, a senior investment consultant at Datong Securities, noted that although the overall trend is positive, there are clear differences in performance. Furniture companies such as Meike Home and Sofia showed growth above 30%, while flooring companies exhibited varied results. Del Home, Bunny, and Daya Technology all reported significant increases in operating profits, while others like Shengda Forestry remained flat or declined.
In the home improvement sector, Dongyi Risheng and Jinyu both showed moderate growth, and AIA ceiling revenue increased by 22%. In household products, Xilinmen has not released an annual report, but it is expected to grow slightly. Seagull Sanitary Ware had flat performance last year, and three home textile companies also did not release annual reports, forecasting a slight increase of 5% to 10%.
The extension of the industrial chain and strong brand presence have played a key role in the positive performance of listed companies. Companies in the furniture sector have shifted from OEM models to building their own brands and expanding into the personal home decoration market. For example, Meike Home transformed from a retailer to a brand, creating superior customer experiences and entering the integrated home consumer goods market.
Personalized customization and full-house solutions are gaining popularity. Sofia introduced scene-based custom storage solutions, while Bunny focuses on providing one-stop services for designers and consumers. The brand effect of listed companies has also contributed to their growth, as consumers increasingly value quality and brand reputation. Brands like Del Home and Sofia have seen increased market share, with their performance driven by brand advantages.
E-commerce and smart home trends are shaping the future of the industry. Many companies are developing e-commerce strategies to enhance customer experience and reduce costs. Del Home has established a strategic investment platform focusing on smart homes, IoT, and big data. Meanwhile, some companies are struggling with poor performance and are exploring new paths through transformation. For instance, Shengda Forestry and Jilin Sengong faced challenges during their reorganization processes.
Despite the ongoing challenges, many companies remain optimistic about future opportunities. Urbanization and rising household consumption are expected to drive demand. With the emergence of new consumer groups, home furnishing companies must adapt to changing habits and lifestyles to maintain stability. Zhang Cheng believes that those who can seize market opportunities will lead the industry and shape their future success.
Paper Converting Machine,Automatic Paper Converting Machine ,Paper Rewinding Cutting Machine ,Paper Machine
BODA ENTERPRISE LIMITED , https://www.bodapaper.com