Shaoxing Yellow River: Name Brand Effect Brought by Product Culture Packaging

Shaoxing rice wine is a traditional national product in China. It is a well-known wine for women and children in the country. However, because we have always neglected the packaging of products in the past, even when exporting abroad, many countries have sold it in the same grade as the wine of the same year, greatly reducing Its identity and value. Today, after a “packaging” breakthrough, this traditional product has become dazzling, attractive, and worth more.

For example, the original Shaoxing rice wine with an altar value of less than 10 yuan has been shown to have profound national implication through “cultural packaging”. In the Hong Kong market, the price is priced at HK$ 650. In Sakamoto, the price is 10,000 yen. The packaged Shaoxing rice wine reflects the perfect combination of genuine quality and culture and art.

Looking at some of the traditional products on the market, there are two trends in packaging: First, do not pay attention to packaging, like qian women wear rags, or even "barely into battle", resulting in a fall in price, and some products even if there is packaging, but because Too crude and rough, with no ethnic features, no cultural connotations, no artistic charm, and no good prices. It is said that the price of the first Chinese wine, Kweichow Moutai, is only 1/10 of the price of some world famous wines. I am afraid there is a factor of “packaging”; the second reason is that “packaging” is too detached from reality and the original makeup is lost. Although the surface is very luxurious and high-grade, it gives people the impression that it is strong and dry, which makes people prohibitive. In the end, the original purpose of packaging is still not achieved, which is counterproductive. It can be seen that the packaging of products is just like people's clothes, and they need to make great efforts to open up and innovate.

Therefore, smart and successful product packaging must be based on physical conditions, reflect characteristics, break through traditions, combine traditional national culture, and give it unique artistic charm to bring eternal brand-name effects.

"Packaging" is not only the packaging of products, but also the packaging of enterprises; it can produce brand names, and it can also sublimate brand names; at the same time, through packaging, it can also show the world the long history of the Chinese nation, its splendid culture, and people's ingenuity. Therefore, as traditional products, more efforts should be made on "packaging" and adding more cultural and artistic content to "packaging" so that China's famous brands can produce brand-name effects in world trade.

Reprinted from: Packaging World