In the past ten years, the market growth rate has remained above 25%, and the total output value is close to 100 billion. However, in the last two years, due to factors such as the housing market decline, stock market turmoil, raw material price increases, and rising labor costs, some companies have reduced orders and reduced profits, but most companies still achieved good results. Wooden doors have become an emerging industry, with a social status, a promising future, seizing opportunities, judging the situation, and standing out. It should be said that the development of China's emerging wooden door industry has benefited from reform and opening up and the improvement of people's living standards, and at the same time is inseparable from the rapid development of real estate. Nowadays, the real estate industry is very variable, and our wooden door industry cannot be unaffected. With the continuous deepening of the series of macro-control measures such as the national property tax, the purchase restriction order, and the national eight, the real estate and downstream industries have been seriously affected, especially for the wooden door enterprises, it is even more overcast and the winter is strong. In recent years, wooden door enterprises have grown rapidly and competition has become increasingly fierce. Today, the economic downturn in the decline of profits, the future of the door enterprises is not optimistic. How to find new markets to achieve effective sales of products has become the focus of attention of wooden doors.
2012 is an important year for the 12th Five-Year Plan. With the continuous deepening of real estate regulation and control, the effects of regulation and control have gradually emerged, and the real estate market and related industries are facing great challenges. As an important related industry in the real estate market, the wooden door industry, under the gradual deepening of real estate regulation and control, the development and adjustment of the industry has become a problem for every practitioner. More than 3,000 wooden door production enterprises with a certain scale and mechanized production mainly form five production bases in the Pearl River Delta, Yangtze River Delta, Northeast China, Bohai Rim and Southwest China. In the past two years, the wooden door enterprises in the hinterland of the Central Plains have continued to emerge. Most of the wooden door industry is based on workshop-style SMEs. The annual output value is between 10 million and 30 million yuan, accounting for 40%; 30 million yuan to 50 million yuan is about 30%; 5,000-100 million yuan is about 30%; 30 yuan is more than 100 million yuan, and future industry development At a certain level, the leading industry must be a large-scale enterprise with high degree of mechanization, large scale, and factory production.
Changes in the external market environment have forced the wooden door industry to make structural adjustments and channel expansion. Industry adjustment, the process of industry integration, is a rare opportunity for high-quality companies in the industry. With the development of the industry, the value of the brand has gradually been valued by the industry, and the driving effect of the brand has been increasingly recognized by the industry. Although the development of network e-commerce is fast, it has not yet formed a comprehensive rollout. It is still necessary to continue to expand its recognition and recognition in the industry. In the short term, the market still focuses on physical store sales channels. The development of technology and high technology have made the wooden door alive and well. The new solid wood composite door has become the core technology trend of the positive development of the wooden door industry.
In recent years, with the negative impact of the overheated growth of real estate, the state has also introduced a number of related policies to curb the excessive rise in housing prices. The most important of these is to build affordable housing throughout the country. According to the national “Twelfth Five-Year Planâ€, 36 million sets of affordable housing will be built in the next five years. In 2011, the number of affordable housing construction has reached 10 million sets. The security housing has risen rapidly since then, and the rise of the security housing has brought unlimited hope to the door enterprises.
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