Unique colors make OTC packaging shine

A few days ago, the Facit market research institute in Munich, Germany conducted a packaging survey. They convened 50 women and 50 men from three major cities in Munich, Dortmund, and Dresden and evaluated 20 OTC packages. The following are several OTC boxes that have received favorable reviews in this packaging survey. These packages reveal the standards that successful OTC packaging should meet.

The packaging produced by Medinait Packaging Vick stands out from the list of participating products, and is ranked first. The main reason for its popularity and recognition is that it presents the brand image in the most concise manner: a well-known trademark, understandable and easy to understand. Symbols, learned color combinations, and effective integration of package design and information communication.

ASPIRIN EFFECT Packaging This packaging is manufactured by Bayer and it is convincing because of its innovative and practical features, as well as a strong brand appearance. Among them, the strong brand appearance is achieved by adopting the classic aspirin color and the “EFFECT” with a strong attraction, which makes the trademark prominently displayed and clearly distinguishes it from other information on the package. .

Spalt Liqua Packaging The packaging was produced by the Whitehall-Much company and it won third place in this event. Its success lies in the use of special colors, printing effects, and an attractive additional term “Forte” on packaging to successfully convey the “high-quality” and “high-value” features of the drug to consumers.

Source: "Global Box Industry"