Labels are mainly used in the five major areas of decoration, information, identification, anti-counterfeiting, storage and transportation. The industries and products with the most label applications are: daily chemicals, cosmetics, electronic appliances, medicine, daily necessities, food and beverage, supermarket retail and logistics, industrial related products, security, anti-counterfeiting related products, environmental protection related products, etc.
According to relevant information, the global label market is developing rapidly. In 2005, global label sales are expected to reach 62 billion US dollars, an annual increase of 5% to 7% in the past 30 years, and various label production reached 33 billion square meters, of which Europe has exceeded 10 billion. Square meters, per capita consumption is 15 square meters. The United States grows by 5% each year, Japan grows by 3% to 5% each year, and China, Latin America and Eastern Europe have the fastest growth rates of 15% to 20%.
The label industry has entered a period of stable growth in Europe and the United States, with the rapid growth of stickers and film materials. In the consumer-centric situation, packaging requirements are getting higher and higher, on the one hand to meet the requirements of brand design, on the one hand to meet the requirements of labeling and actual use. In North America and Europe, stickers have accounted for about 50% of the entire label market share. Wet adhesive labels have been declining year by year, and the proportion of film materials has increased. This is closely related to the large number of labeling machines and the strength of flexographic printing. . In addition, the growth rate of wrapped labels, in-film labels and shrink film sleeves in labels all exceeded 5%, of which shrink film sleeves increased by 14% in North America last year, becoming the biggest bright spot in the label industry, plus the film in the self-adhesive label More use of materials, these have put forward higher requirements for printing equipment. The printing process is more complicated, the waste is reduced and the productivity is increased during production, the product is more beautiful, suitable for high-speed labeling, and the cost is also saved. This requires a high-productivity machine design and investment in a printing machine for special business. Carry out an effective combination to face the growing market demand. Some new markets are developing, such as the transparent beer label market in China.
Judging from the situation and development trend of the adoption of new technologies in label printing internationally, there are mainly the following characteristics:
* The fastest growth of non-paper and roll printed labels;
* Digital design and imaging new technologies are widely used;
＊ The label market for new varieties with multiple uses and high technical content is in high demand;
* Radio frequency identification (RFID) is coming rapidly.
When it comes to new technology trends, the first is RFID wireless radio frequency smart tags. After five years of cooperation and development by dozens of companies such as McAndy and Texas Instruments in the United States, the printed antenna and The packaged on-line production is now fully commercialized. There are more than a dozen lines in normal operation in North America. The method of printing conductive ink and on-line packaging not only reduces the cost of RFID smart tags, but also has high efficiency and a large number. The basis of production meets the huge demand in the future logistics field. This new technology also provides unprecedented and huge development opportunities for the label printing industry.
According to expert predictions, by 2015 the world is expected to require 1 trillion RF standard blocks each year, of which 99% are in the form of tags. It is also understood that Wal-Mart, the world ’s largest retailer, has recently required the top 100 large suppliers to have RFID tags on all products shipped to major distribution plants in 2006; similarly, all products shipped to RFID (radio frequency identification) is also used for products at each distribution point. The German Metro Group began a large-scale expansion of RFID application trials in November 2004-"Future Supermarket". Many large application system developers such as Sun, SAP, Oracie, IBM, Microsoft and other companies have seen the business opportunities of RFID (radio frequency identification) technology, and have integrated RFID technology in their products to meet the huge demand in this regard in the future.
This move has been recognized by the economic community as a clear signal that "RFID" replaces commodity barcodes.
In addition, RFID has the characteristics of being difficult to counterfeit, and it is easier to be popularized and applied.
RFID not only brings convenience in life and work, it means a more secure, efficient and timely data collection method, an era of rapid development. The entire human survival environment will also undergo fundamental changes. The application of RFID is all-encompassing and will be the hottest star industry in the world in recent years.
This time we visited the label printing companies in Europe and also learned about some well-known international beer brands (such as Carlsberg, Heineken, etc.). Now they are all asking for transparent labels (plastic film printing) because it is more attractive to customers Power is more popular with consumers. Multi-layer labels are required on medicine bottles, and the instructions for taking medicine are printed on the multi-layer labels. The instructions can be seen as soon as the labels are opened, which is convenient and not easy to lose. It is very convenient to use, and in-mold labels are generally required for cosmetics and cleaning products. [next]
Current status of domestic label printing and new market needs
China's label printing began in the late 1970s. The main equipment, technology, processes and materials are from Japan, the United States and Taiwan.
At present, there are basically three printing methods for label printing: letterpress printing, flexo printing, and offset printing. At present, embossing is still the main focus in China, followed by flexo printing, and a small amount of offset printing. The future development trend is that flexo printing will dominate.
With the development of the market economy, especially the needs of the packaging industry and the anti-counterfeiting industry, the domestic label market has maintained a momentum of sustained high growth in recent years, with an average annual growth rate of 15% to 20%, which is other The packaging and printing industry is unmatched. Label printing is quite large. At present, there are more than 4,000 enterprises engaged in label printing in China, with an annual output of 1 billion square meters.
The rapid development of label printing has effectively driven the formation and development of the label printing industry chain. The sticker label printing industry chain includes not only enterprises engaged in label printing, but also equipment manufacturing, label material production and related enterprises, such as inks and plate-making companies. This lays a solid material foundation for the development of the label printing industry.
Since China's label printing industry started late, although it has developed rapidly in recent years, compared with developed countries such as Europe, the United States and Japan, there are still considerable aspects in terms of market size, product grade, application of new technologies and consumption levels. Big gap. China's label printing market is still in the initial stage of development and is not yet mature. As stated in the article published by Mr. Andy Thomas, Editor-in-Chief of International Label Group: "The current status of the pressure-sensitive printing industry in China is similar to the situation in Europe and North America in the mid-1970s." I think his view is somewhat conservative. I think it will be at least 10 to 15 years worse. The specific gap is mainly reflected in: label printing letterpress still dominates, and flexo printing has been the main internationally; paper still accounts for a large proportion, 85% of China's wet-release labels, while the international has turned to film-based ; There are fewer specialized label printing companies; fewer new technologies are used in label printing, and some technologies are even blank, such as radio frequency smart labels.
However, the current changes in market demand, especially in the era of world economic integration, are constantly raising new and higher requirements for label printing, mainly reflected in the application of new technologies, multi-functions, and new varieties with multiple uses etc.
With the entry of more foreign companies and the demand for international procurement, more business integration will appear in the label industry, and label printing companies will become more professional. The decline in profits makes the printer ’s primary consideration is repositioning to face more professional procurement and standardized requirements. The life of commodities is shortened, zero inventory, and promotion and consumer demand, so that the single batch is not large, and repeated business increases.
This requires printers to respond more quickly to their business and produce more efficiently. When investing, it is necessary to fully consider the comprehensive cost of the machine and the supporting equipment. In the past, the benefits that were only immediate and local were unable to adapt to the current situation of high competition and low profits. Considering the general trend of environmental protection and the consistent requirements of batch management on brand color and quality, cost-effectiveness and specialized narrow-format flexo printing opportunities have wide adaptability. In fact, a dedicated label flexo printing machine may be less expensive than a letterpress machine, but for businesses with high quality and stability requirements and short delivery times, flexo printing machines are more suitable for requirements. Therefore, it is more cost-effective from the perspective of flexibility and long-term ROI.
In China, the State Administration of Quality Supervision, Inspection and Quarantine has stipulated that compulsory certification (that is, 3C: China Compulsory Ceatification) of 132 kinds of products (involving electronics, home appliances, air conditioners, etc.) in 19 categories across the country shall be implemented since August 1, 2003. , Where there is no 3C mandatory certification mark, it is not allowed to leave the factory and enter the circulation field for sale. In 2004, the scope of certification has been expanded, and the whole juice wine, feed, and information products have been gradually certified. By 2005, all 55 products in 28 categories of food in the country shall be certified. Recently, the certification committee has also introduced: food packaging products, including meal boxes, plastic bags, beverage bags, etc., will implement a mandatory product certification management system (ie 3C certification) by the end of the year. Into a mandatory certification system.
The above all put forward new requirements for enterprises engaged in anti-counterfeit label printing, which is both a challenge and an opportunity. There are also situations facing label printing companies:
* A batch of domestic famous brand beer companies are required to provide transparent plastic labels;
* Some cosmetics and washing products companies require in-mold city and logistics companies to urgently provide cheap and good-quality RF smart tags. [next]
Application of New Digital Technology in Label Industry
In the domestic chemical industry, large suppliers such as Procter & Gamble have switched from direct screen printing labels to self-adhesive and shrink film labels in the past few years. But with the stability of the business, this growth rate will not continue, and another logistics area that is not noticed by everyone is quietly developing. In foreign countries, thermal paper and printing paper are very simple in circulation and promotion, but sometimes need to meet the requirements of product tracking and involve variable codes, or need to query codes due to anti-counterfeiting requirements, and secondary printing of labels, Even directly variable personalized printing is directly related to digital technology.
Under the zero inventory demand, the short-run printing business has developed to a certain extent, and digital printing can just meet this demand. As mentioned above, services such as variable information labels and traditional printing combined with variable codes also belong to the category of digital applications. In the field of logistics and anti-counterfeiting, the demand for traditional printing combined with digital printing has grown rapidly, and the domestic market has already seen Clues, the most important point that distinguishes this type of business from purely short-form digital printing is that the business volume is very large and the profit is also very high. Compatible with the domestic logistics and anti-counterfeiting market, the application of digital technology in labels deserves our attention.
Prospects for the application of new digital technologies in the domestic label industry
With the increasing application of computer technology, digital technology and network technology, a new printing method characterized by "on-demand printing and variable data printing"-digital printing is becoming more active and the market is expanding rapidly. Statistics show that China's digital printing market is expanding rapidly in 2004, and the demand for personalized printing has increased dramatically. The digital printing industry has entered a stage of rapid growth from the enlightenment stage of the 1990s.
According to the survey of the US market by relevant professional institutions, by 2006, multi-version and personalized printing jobs will account for 33% of the commercial printing market, while 78% of the printing jobs will not exceed 5000 copies in batches. The growth rate reached 14%.
Through the analysis of the development trend of digital printing in the commercial field and the success stories of many global customers, "Current production digital printing technology is mature. The development of the digital printing industry depends on whether digital printing service companies can provide customers with more Value-added services or solutions. Traditional printing companies should not ignore the opportunities brought about by digital printing technology. It is not enough for printing companies to have only offset printing production capacity. Digital printing is the best supplement to offset printing. In the future development, how to use the network Technology and digital printing technology, to realize the online submission of printing jobs, the digital network of the production process and the digital management of jobs or content, and to position the enterprise as a digital service provider, should be seriously considered and treated by colleagues in the industry. The printing industry Being integrated into the IT industry, the development prospects of the digital printing industry are very optimistic. "
With the continuous maturity of digital printing technology and the gradual expansion of application fields, especially the emergence of post-press processing units supporting digital printing systems, the development of digital label printing machines is just around the corner.
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