Editor's note:
For fans of many famous domestic animated films, "Quaipu", it may be a very tangled day. In the words of Master Hong Yi: Sad and happy intersection. On the one hand, Qing Qingshu, the producer of Kuipu 4, recently announced that the amount of crowdfunding activities previously launched has reached 2.92 million yuan, setting a record for the amount of domestic animation crowdfunding; if investors are favored, "It is expected to restart production in August this year. On the other hand, in May of this year, the founder of the Chinese animation industry, the former CEO of Qingqingshu, and the producer of Kuipu, Wu Hanqing, died of illness. The news stung a lot of fans of Kuipu.
Mr. Wu Hanqing is dedicated to paving the way for the Chinese animation industry and revitalizing the Chinese original animation industry. This year coincides with the 25th anniversary of the establishment of Qingqingshu. In order to commemorate Wu’s teacher and to pass on her unfinished business, we will share with you the touching stories of the creators of the Chinese original animation industry from time to time. True feelings.
There is an animation company that used to have more than 200 people in 2004, but when they announced the industrialization of animated films, they quickly dropped from 200 to 7. This company was later produced the " Green " anime, and Wu Hanqing was one of the seven people left in the year.
Green Tree Animation was founded in 1992. I, Wu Guanying, Qi Yuqi, Wu Hanqing, and Zhang Jianwei are the first members here.
â–² This is what we did when we were animating together in 1993. The teacher who is sitting in the Olympic mascot, Wu Guanying, is standing behind me and Wu Hanqing. We are classmates, both of whom are learning Chinese. The two who lined up the tie were Yu Yuqi and Zhang Jianwei who studied the economy.
None of the five of us were attached to the paintings, and none of them were from the animation major.
However, we are convinced that only through industrialization methods can we make animation works for the public and the international market.
â–² 20 years later, our group of five people can stick to a love thing for half a lifetime, and it is also a kind of luck.
From the first day of cooperation, we will hold the trust of "putting the back to the other side", deal with the situation, and do things. After more than 20 years, the relationship has become more and more deep, and things have become better and better. The back of the individual is still awkward.
I have talked to colleagues who are responsible for the setting of the worldview about such a problem: If a race, livelihood is no longer a problem, they have to worry about how to make life better, then, who should design this society?
The answer is no doubt young people.
At that time, when there were 7 people remaining in the company, after removing five of us 60, the remaining two were 80.
Nowadays, the "Quilla" production team, after removing our five 60s, the rest is still 80.
In one of the animation worlds created by Green Trees, it is this group of young people who are responsible for making life better. They are a generation that has both dreams and confidence and strength to realize their dreams.
Similarly, in the production process of "Quai Bo", it is also these young people who play "hard work". I have deep respect for them.
When the "Quaipu" project was officially launched, the founding team agreed that we should be the best Chinese, be the best cartoon, and be the best creative company.
Later, this agreement was refined into one sentence:
"Create the world together"
We want to integrate the best Chinese spirit into the "People".
We believe that the Chinese people's feelings in the Spring and Autumn Period recorded in the history books are very representative: they are heavy and meaningful, and they are light and dead. For the righteousness, they can shed blood, but the qi festival cannot be lost.
This kind of spirit made the people at that time very glorious, but objectively speaking, this brilliance is not rational, even with a hint of "prescription", but precisely this "irrational beauty" is more mellow than bloody More passion than fearlessness, this is the touching side of our nation.
Teacher Wu Hanqing once said: "From 2005 to now, a group of 80 people who watched the world's best cartoons grew up, from the perspective of suspicion in Europe, America, Japan and China, from the most basic perspective, sketch, color In practice, we have summarized a set of standards that are accurate to the millimeter, each line, each color, and the technical route corresponding to the plot of each second. Ten years of tempering, we hope to forge ourselves with the world Equally learn from each other."
With the release of the three "Queen's" movies, we have gained a lot, won some awards, and met many family-like friends, so that we can shine on the road of future creation.
Through years of industrial practice, we have accumulated a group of excellent animation talents and advanced work experience, which are valuable treasures in the future to catch up with international animation standards.
The bigger gain comes from the enthusiastic and straightforward audience. For a long time, Qinglan has been advancing in your approval and rethinking in criticism. The level of the audience is the level of the work, you have always been great, and we must not be ordinary.
Then move honor to participate in the country of original diffuse research classes, teachers are educated car, stammering, for their respective areas of professional proficiency. Discuss with the masters. It is conceivable that Wu teacher cherishes rare learning opportunities and writes every day! write! write! I have been creating animations. She is always passionate, like a perpetual motion machine, constantly voicing her strength. At the same time, the heart has a tiger, sniffing roses. The energy emitted by Wu teacher in the state of learning and creation has a strong appeal. Teacher Wu once said in the high-level class: she wants to use her body to pave the way for the animation industry, so that the future animators will step on her body.
The white space is over the gap and the daylight is dry. The high-school classmates who once shared the same feeling recalled Wu’s teacher and expressed his admiration for the “warriorâ€. "Mencius Teng Wengong": "Zhi Shi does not forget in the gully, the Warriors do not forget to lose their Yuan." Song Suzhen "Guanghui Zen Master really praises": "The Warriors do not care about life, so they can establish the name of the world." Wu teacher deserved.
2017 is the 25th anniversary of the establishment of Green Tree. The war songs of the distant days have already sounded, and the great demon will pick up the banner of the warriors, let us wait and see!
About Gaoyan
In recent years, China's animation industry and authorized industry have developed rapidly. Entrusted by the Ministry of Culture, the China Toys and Baby Products Association has successfully held six "National Original Animation Advanced Training Courses (Brand Authorization Direction)" to improve animation through various means. The development awareness and ability of corporate brand authorization contribute to the promotion of the national animation exhibition industry.
About the author
Bai Yunfei
Chairman of Jiangsu Feiyuan Unconditional Technology Development Co., Ltd.
Feiyuan has more than 24 years of experience and history in the industry.
In May 2012, the film "Lu Meng" won the Nanjing Excellent Microfilm Award.
From 2011 to 2016, Ren Zhongjian Association expert judges, Feiyuan company legal representative Luyuan was awarded the Nanjing Jiangning District People's Congress
In October 2016, after winning the competition, the Flying Garden won the 30th anniversary of the China Association for the Games, the Gold Medal of the Gold Channel Merchants, and received the award.
In November 2016, the filming of the anime micro movie "Cell Cancer Rolling", which has a well-known IP: White Dragon Warrior
Gong Qi
Marketing Director, Beijing Qingqingshu Animation Technology Co., Ltd.
Master of Arts
In 2012, he worked as a lecturer in multimedia design at Kyung Hee University, Korea.
In 2014, he worked as a cross-cultural communication department of CJ Entertainment Brand in Korea and participated in the "Snow Country Train" movie project.
In 2016, responsible for the general planning of the new media forum
Both of the above authors and Wu Hanqing studied and studied in the high-level study class, and learned the industry experience. They were deeply impressed by Wu’s firm and unforgettable professionalism. I would like to offer this article to commemorate and cherish.
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