What is the market acceptance of smart home application scenarios?
According to a network survey conducted by market research firm Gartner, 10,000 consumers in the United States, the United Kingdom, and Australia, only 10% of consumers purchase smart home products, and most of them use home surveillance cameras; 75% of consumers said that if only Through the mobile app to achieve automation, they prefer to buy non-intelligent products; the remaining 15% of consumers are between intelligent and non-intelligent products, there is no clear orientation.
The existing smart home, the concept of hard injury is lack of practicality. Yang Dan, deputy chief engineer of Changhong Company, pointed out that many smart home products did not achieve the purpose of assisting users' lives, but instead exerted their power on the function "addition". This practice can only be farther and farther away from the needs of users.
“Smart home products should focus on people and needs, and meet the needs through solutions. On the one hand, we must remove the fancy technology addition, focus on simplicity and practicality; on the other hand, we must deepen the needs of users and give them through corresponding solutions. The first thing that Changhong Smart Home has to do is to solve most of the user's life needs and improve the user's life experience." Yang Dan said.
It is understood that Changhong Smart Home mainly breaks through five directions: home entertainment, home security, energy management, remote control, and auxiliary medical care. At the same time as the five markets are fully market-oriented, Changhong has formed cooperation with China Mobile, China Unicom and China Telecom to jointly expand and promote smart homes and related businesses. In addition, a number of dominant real estate developers across the country opened the door for Changhong to allow smart families to enter the community.
According to Yang Jiapeng, Changhong Smart Home Product Manager, Changhong and China Mobile Group's first-level platform have been docked, and smart security suites and other products have been put into storage, and promoted on the mobile "and family" APP and other e-commerce platforms. At the same time, Changhong's cooperation with China Unicom and China Telecom in the field of smart home technology has been fully rolled out.
“We are deploying software and hardware around the user's needs. In terms of software, we use the “Smart Butler†application app on mobile phones and TVs to meet the needs of consumers in the home, home and other scenarios to detect and control multiple behaviors in the home environment. At the same time, artificial intelligence technology simplifies the interaction between people and devices, allowing active sensing of user needs at your fingertips. In terms of hardware, Changhong covers large appliances such as TVs, refrigerators, and air conditioners, as well as smart sockets and smart switches. In addition, there are a series of equipment such as home security, door locks, cat eyes, curtains, etc. Through cooperation with channels and agents, the smart family will be developed to thousands of households,†said Yang Jiapeng.
Compared with passive acceptance of instructions or information, smart homes tend to actively perceive and proactively propose solutions. From a technical perspective, smart homes use the Internet of Things technology to achieve a sense of spiritual gain in the connection between sensors and computers through intelligent sensing, recognition technology and pervasive computing. For example, the way people get information is more active, and the mobile phone or computer will present the content of interest according to the user's reading habits.
“At the moment, Changhong has taken the lead in realizing the comprehensive marketization of smart home application solutions, and through cooperation with the three major operators and real estate developers, the smart homes will be implemented in batches. In the future, we will go deeper into more segmentation scenarios and solve them. There is more demand for people's lives," said Yang Jiapeng.
Editor in charge: Liu Bing
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