"Family's Second Generation Happy Run" made its way to the Beijing Youth Outdoor Market on June 12, 2015, at 11:06 AM. On the eve of Children's Day, the Asia Outdoor Exhibition partnered with Greenfield Network and Reima to host the second-generation Happy Runners event in Beijing. Over 30 families participated, engaging in a variety of activities beyond just running—such as title-removal contests, jigsaw puzzles, and children’s outdoor safety lectures.
Outdoor sports are not equivalent to health, but they are a necessary foundation for it. Fortunately, many parents from the 70s and 80s have recognized this, which has led to many happy and healthy children. The Asia Outdoor Exhibition has always been focused on the youth outdoor market, seeing it as an important sector for growth and development.
Recently, more brands have started to sponsor and focus on youth outdoor activities. Saint Bernard, a well-known professional brand for children's outdoor gear, is dedicated to creating a magical world for kids. They encourage young people to connect with nature, live in harmony with it, care for it, protect it, and enjoy it. To explore more about their approach, we spoke with Feng Xiuyan, manager of Saint Bernard's operations department.
Q: What special considerations does Saint Bernard take when designing products for children?
A: Youth outdoor products differ from adult ones. We prioritize safety and comfort in both function and craftsmanship. In terms of design, we focus on diversity and fashion, as children are very active and require full protection. We incorporate reflective and luminescent elements to enhance visibility and safety. Additionally, since children have sensitive skin, our fabric choices must be highly comfortable. Waterproof and breathable technology, combined with a pleasant tactile experience, are also key aspects we consider.
Q: How do you see the future of the youth outdoor market?
A: Data shows that the youth outdoor market grows by 40% annually. It is indeed a new growth driver, and its potential is immense. More families are choosing parent-child outdoor activities, which indicates that youth outdoor is a sustainable trend. This will also drive the development of adult outdoor activities.
Q: Why did Saint Bernard support youth outdoor events at the Asia Outdoor Exhibition?
A: Our brand focuses on family-oriented themes. As living standards improve, parents are more willing to engage in parent-child interactions. The Asia Outdoor Exhibition aligns with our values, offering opportunities for families to bond while enjoying nature and overcoming challenges together. This strengthens family relationships, which is a major reason for our participation.
Other brands like Ailuke are also entering the youth outdoor space. Their goal is to help kids disconnect from screens and reconnect with nature. They emphasize safety, environmental friendliness, and convenience in their products. Ailuke has developed family-friendly camping equipment, such as small pots and electronic stoves, to make outdoor experiences easier for families.
The Asia Outdoor Exhibition has introduced various youth-focused activities, including children's carnivals, outdoor zones, and parent-child summer camps. Brands and professionals are excited about the opportunities and optimistic about the future of youth outdoor development.
The market for children's outdoor clothing is growing rapidly. Comfortable and functional materials are essential, and parents are increasingly aware of quality and experience. Buying children's clothes often leads to increased purchases of other outdoor products. This year, some companies plan to expand their children's clothing lines.
In recent years, the focus has shifted from foreign to domestic brands, which is a positive trend. As more children participate in outdoor activities, product durability becomes crucial. For example, children's shoes need to last at least 3–5 years due to rapid foot growth. High-quality performance that keeps up with children's growth is essential.
Young people's outdoor activities are gaining recognition, and it's a promising direction for brands like Green Ant. With changing perspectives and greater emphasis on sports, more parent-child outdoor activities are emerging. I recently gave talks at schools about how fathers and children grow together.
Many brands are expanding into the youth outdoor market, and the category is expected to grow further. Jingdong is also planning to follow up closely. The future of youth outdoor looks bright, but there are still challenges in branding and positioning. From a child's perspective, brand products must have clear features and appeal. Gu Qinghai, Director of Suning Tesco Open Platform Sports Outdoor Center, emphasized this point.
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RPET raw materials are derived from recycled PET products such as mineral water bottles and beverage bottles, and are regenerated through processes like crushing, cleaning, and melt drawing. This process can reduce energy consumption by 80% and carbon emissions by 70%, significantly lowering resource waste compared to the production of virgin PET. For every one ton of RPET raw material produced, approximately 10,000 plastic bottles can be recycled, effectively addressing the "white pollution" caused by discarded PET products and achieving a closed-loop circulation from bottle to bag. ​
In terms of performance, RPET shopping bags are both durable and practical. The fabric has high strength and strong tear resistance, with a load-bearing capacity of 5 to 8 kilograms and can be reused over 100 times. The material has excellent moisture resistance and stability, and is not prone to deformation due to temperature changes. Moreover, after special treatment, it can have a certain degree of breathability, making it suitable for carrying various daily necessities. The surface is smooth and flat, easy to print, with strong adhesion of patterns and not prone to fading. ​
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Due to its feature of "turning waste into treasure", RPET shopping bags have become an important carrier for brands to convey environmental protection concepts and are widely used in supermarkets, clothing brands, public welfare activities and other scenarios. It is not only a practical shopping tool, but also symbolizes a sustainable consumption lifestyle, promoting the development of the green industrial chain and contributing concrete strength to environmental protection. ​
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