"Family's Second Generation Happy Run" made its way to the Beijing Youth Outdoor Market, as reported on June 12, 2015, at 11:06 AM. On the eve of Children's Day, the Asia Outdoor Exhibition partnered with Greenfield Network and Reima to host the second-generation Happy Runners event in Beijing. Over 30 families participated in this fun-filled gathering that combined running with various interactive activities such as a "Tear Up the Title" contest, jigsaw puzzles, and children's outdoor safety lectures.
Outdoor sports are not just about physical activity—they are essential for building a healthy lifestyle. Many parents from the 70s and 80s have recognized this, which has led to a generation of happy and active children. The Asia Outdoor Exhibition has always focused on engaging young people in outdoor activities, seeing it as an important part of their future development.
Recently, more brands have started to focus on youth outdoor activities. Saint Bernard, a well-known brand specializing in children’s outdoor wear, aims to create a magical world for kids while encouraging them to connect with nature, respect it, and enjoy it. To better understand the brand’s approach, we spoke with Feng Xiuyan, manager of Saint Bernard’s operations department.
Q: What special considerations does Saint Bernard take into account when designing products for children?
A: Youth outdoor products differ from adult ones. We prioritize safety and comfort in terms of function and craftsmanship. At the same time, we emphasize style and diversity in design. Since children are very active, their clothing must provide full-body protection. We incorporate reflective and luminescent elements to enhance visibility and safety. Additionally, we use soft, breathable fabrics that are gentle on children’s sensitive skin. The combination of comfort, functionality, and playful design is what makes Saint Bernard stand out.
Q: How do you see the future of the youth outdoor market?
A: Data shows that the youth outdoor market is growing by around 40% annually. It’s definitely a new growth area, and its potential is huge. More and more families are choosing outdoor activities together, which indicates that youth outdoor is a sustainable trend. This will also help boost adult outdoor participation.
Q: Why did Saint Bernard support youth outdoor events at the Asia Outdoor Exhibition?
A: Our brand is family-focused, and we’ve noticed that with higher living standards, parents are more willing to engage in parent-child activities. The Asia Outdoor Exhibition aligns perfectly with our values. Through these events, parents and children can experience nature together, overcome challenges, and strengthen family bonds. That’s why we’re so excited to be involved.
Other brands like Ailuke are also getting into the youth outdoor space. They aim to encourage kids to step away from screens and reconnect with nature. Their products emphasize safety, environmental friendliness, and convenience—especially for family camping trips. Ailuke sees great potential in the parent-child market and has developed products like portable stoves and small cooking sets for home use.
The Asia Outdoor Exhibition continues to expand its youth-focused programs, including children’s outdoor carnivals, kid-friendly zones, and parent-child summer camps. Brands and professionals are showing strong interest in participating. Industry leaders are optimistic about the future of youth outdoor development.
Young people’s outdoor activities offer vast opportunities. Comfortable, high-quality materials are key, as parents care deeply about both product quality and the overall experience. When parents buy children’s outdoor gear, they often end up purchasing more for the whole family. This year, many companies are planning to increase their children’s clothing purchases.
In recent years, the focus has shifted from foreign to domestic brands, which is a positive trend. Participation in outdoor activities among children is growing. The most important aspect of children’s outdoor products is durability, as kids grow fast and need gear that lasts. For example, children’s shoes should last at least 3–5 years. Companies like Guangzhou Firefox Travel Supplies ensure their products are built to keep up with rapid growth.
Outdoor activities for children are gaining attention, and this is a promising direction for brands like Green Ant. With changing attitudes toward health and education, more parent-child outdoor activities are emerging. I recently gave talks at schools about how fathers and children can grow together through outdoor experiences.
Many brands are expanding into the youth outdoor market, and the category is expected to grow even further. Jingdong is also looking to get more involved in this space.
While the youth outdoor market looks bright, there are still challenges, such as brand recognition and differentiation. From a child’s perspective, a brand’s unique appeal and product features matter a lot. Gu Qinghai, Director of the Sports Outdoor Center at Suning Tesco Open Platform, emphasized this point.
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