Example: 'Qianlong Yuji' wine box design printing

The decorating design that we understand is that the designer expresses patterns, colors, contrasts, etc. on the packaging and decorating products, and can accurately and vividly express the theme, such as various styles such as elegance, stability, liveliness, dynamism, and simplicity. As long as designers can use their creativity and inspiration to achieve the purpose of the manufacturers on it. However, what we need to do now is offset printing and decorating products with screen printing. In addition to the above-mentioned design requirements, we must also include the design and application techniques of screen printing.
Designers must first have a good understanding of the characteristics of various screen printing inks, especially for a variety of UV special screen printing inks, such as UV partial varnish, ice flower, wrinkles, large cracks, crystal diamonds, snowflakes, water mist The visual effects of the foaming, foaming, condensing, magic, colorful, etc., including texture expression conditions, are all well known, so that the design can be more vivid and vivid on the theme of expressing the packaging. The color is more perfect and more shocking. Force and visual impact. At the same time, designers are better equipped with more comprehensive printing knowledge, including offset printing and screen printing and other comprehensive knowledge as described above, so that works designed to better represent the characteristics of the product.
The "Qianlong Yujiu" box printed by our company won the Gold Award in the 12th Gold Medal Award in the Henghui Cup in 2005. Now, the design of the wine box is taken as an example for analysis. The brand of wine is "Qianlong imperial liquor," and the description also states that "Qianlong imperial liquor - China's royal health wine, Qianlong imperial liquor is the best in the Qing Dynasty wine ...". Therefore, this wine box embodies the theme of the royal treasures of wine, using yellow as the main color (the emperors of ancient Chinese clothes are embodied in yellow robes), the main body is also reflected in the shape and color of the Palace of the Palace plaque, classical patterns The dark gold border, Beijing Jingtai blue ground, the eye-catching "Qianlong imperial wine" four-word glittering, the back of Emperor Qianlong Royal Group's "very good, foot life is also" dazzling, box surface yellow tone with looming visible Shadow of "dragon" pattern. The base of the dark golden dragon, the color patchwork, but also inseparable from the overall tone of the yellow tone, the feeling of the entire classical court will come out.
The comprehensive application techniques of offset printing, screen printing and embossing are the key to express the creativity and characteristics of packaging and decorating printed matter. “Qianlong Yujiu” box printing technology, how do we use offset printing, screen printing, embossing, etc. to comprehensively use, interlace and superimpose, and a good expression of the theme of the wine itself, the creativity and characteristics?
The first thing to consider is that the subject color, yellow, must be expressed distinctively, especially the feeling of the ancient emperor Huanglongpao, which shows a sense of silk. Therefore, we chose 250g silver cardboard as the substrate:
The first procedure is to print with screen printing yellow 70% and screen printing white 30% mixed.
The second procedure is to use Pan-Gold Pearl Powder 70% Gardish Flash Gold 30% mixed and adjusted to varnish, still printing with yellow screen printing plate in the same version, after the middle yellow dry, print in the same position, so that the main Yellow produces a satin and sparkling effect.
The third is the screen printing white, that is, the white background of the Samurai logo, the bar code on the white background and so on.
The fourth lane is four-color offset printing, namely the Samurai logo, plaque frame, and four black explanatory texts. The fifth is screen printing special red, that is, bold text including the top of the box "The Emperor's treasure" seal.
The sixth is screen printing special blue, imitating the blue base of the Forbidden City plaque.
The seventh lane is covered with polyester film.
The eighth is the pattern printed on the blue plaque with a UV refraction pattern, including the border “dragon”. The "Dragon" pattern on the yellow bottom flashes.
The ninth is the theme word, trademark (samurai), including the top of the box, "the emperor's treasure" and other pressure convex.
The tenth pass is die-cutting, so that the entire box labeling process is completed.