The mobile phone is smart, the home appliances are smart, the room is smart, and the traffic management function is... In life, everything seems to be intelligently being intelligent. Human life needs to be intelligent, and naturally it is inseparable from the participation of smart labels .
In recent years, the global smart label has developed rapidly, and has appeared in the fields of tobacco, medicine, agriculture, clothing, brewing, aviation, food, cosmetics, luxury goods, ticketing, publishing, postal delivery, and intelligent warehousing. Compared with traditional label products and brand information expression forms, smart labels bring more intelligent consumer experience and interaction, logistics management and tracking convenience, etc., as a link between the production and distribution of products. Great changes have been made to human life and production methods.
In the trend of intelligence, RFID tags that use radio frequency identification technology, which are closely related to network information technology and the Internet of Things, undoubtedly attract the most attention. It has its own RF chip and transceiver antenna. It features non-contact identification, fast reading speed, large amount of information storage, and recyclability. It can provide unique code for each product, and people can build product IoT through it. Product tracking, positioning and traceability. In addition, other smart technologies are also in the world of tagging.
The problem of "smart" has led many label printing companies and brand owners to narrow their minds and feel that "smart" is unattainable, so there is no enough attention to smart labels.
The cost problem has led to low-value-added products looking "smart". Some label printing companies that have been involved in RFID tag technology earlier, after the success of research and development, have been costly and have to be temporarily dusted up and cannot be introduced to the market.
Conceptual issues focus on current market realities. In China, especially in the field of people's livelihood consumption, the added value of products is relatively low, people's awareness of the safety of people's livelihood products is not enough, and with the regulatory loopholes, some companies will even replace the labels and sell them before the products expire. In this case, the application of domestic smart labels is bound to be extremely resistant.
Let the dream shine into reality
In order to make smart labels serve the Chinese market faster and better, and to promote the development and application of domestic smart label technology, for label producers, first of all, we must understand what brand owners, circulation links and consumers have. "demand? How do these smart requirements are reflected in labels? Chen Xianying pointed out that "in fact, there is a subordination between the label and the commodity. One of the most important manifestations of over-packaging is that it should be done in the perspective of facilitating producers, convenient channels, and convenient consumers, and has some practical effects. This is the smart label we should advocate. â€
Understanding market demand is crucial, launching unique products and guiding the market to enhance market competitiveness is also a way to win in a competitive environment. There are many excellent smart label application cases abroad. You can learn more from magazines, online and other media to enhance understanding and inspiration from advanced smart label cases. Each of the highlights of the "Label Technology" and overseas faxes will be interspersed with such content to help companies learn more about and recognize smart labels. In addition, some important exhibitions, forums and grand prix at home and abroad are also a learning pole. Good opportunity. After a more comprehensive and deeper understanding of smart tags, perhaps a brand new smart tag idea will be born in your mind.
The cost problem generally reflected by enterprises is indeed a factor that hinders the wide application of smart labels in China, but the methods are always more than problems. At present, some new technologies can be used to reduce the cost of RFID tag antennas. For example, the cost of stamping or etching metal coils is high. It is necessary to explore the use of conductive inks to print antennas, not only in terms of material price and consumption, but also from the production process. Capital consumption and production efficiency reduce antenna costs. Silicon ink printing program utilization from Kovio, California Inkjet printing to make RFID tag antennas can be reduced to $0.05 to $0.15. With the deepening of research and the advancement of technology, various solutions are constantly emerging. It is only a matter of time for RFID tags to "fly into the homes of ordinary people", but they must not wait, but rely on practice.
Moreover, it is not only the application of high technology that can produce smart labels. Especially in the daily chemical industry, smart labels are usually implemented through some "small technology." Chen Xianying introduced a smart label: "The pattern on the label will change with time. When the product expires, the pattern disappears completely. In fact, intelligence does not need to incorporate too much 'wonderful' technology inside. Smart labels are implemented by adding some improvements to the common ink." As a brand, he also advocates the industry to make some technical improvements on the label, through some "small innovations" to achieve the intelligence of the label, "this is also A way that is relatively easy to implement and that can effectively control costs."
Changing "concepts" is also something that must be done to get smart labels into reality. Many brands know the advantages of smart labels, but they are not going to adopt them at this stage. why? Because some products are not sold at such a fast speed, if this technology is applied, it will inevitably involve the return and removal of some products after they are sold out, and the brand may also face threats of interest. The reason why smart labels are promoted in foreign markets is much smoother because they pay more attention to product safety issues, and there is a higher demand for better monitoring of products using smart label related technologies. Different cultures, different market environments, different needs, the actual application will inevitably be different. However, with the continuous improvement of people's product safety awareness, the strengthening of government departments and the civilianization of intelligent life, supplemented by the domestic market for the study of foreign advanced brand cases and the leading role of international brands in the Chinese market, I believe that in the near future, we will be able to see the broad application blueprint of smart labels in the Chinese market.
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