[ppzhan abstract] Mooncake market entered the beach after the entry, but many mooncake gift box manufacturers have not begun to show their talents. This has become a fact. The improvement of over-packaging will definitely affect packaging companies.
Under the influence of national policies, this year's moon cakes continue to lose weight. Simplifying packaging has become the main tone of the current mooncake market, forcing some packaging companies to close in advance. The moon cake market is blowing the “frugalityâ€, which makes the upstream packaging manufacturers feel the chill. Goose Lake Town, Xishan District, Wuxi City - This well-known "color printing town" has gathered more than 400 packaging and printing enterprises. In previous years, mooncake boxes were the “cash tree†of these companies, and they could “dry for three monthsâ€. When talking about this year's market, some bosses shook their heads.
"Our order quantity has been reduced by more than 30%, and the gift box has been reduced by at least half." Qiu Wenhua, general manager of Wuxi Yinhu Printing and Packaging Factory, said that this year's moon cake market "does not pack and spell the characteristics", moon cake manufacturers require that the packaging is light and practical, no longer pay attention to luxury .
Wuxi Hengchang Packaging Color Printing Factory produced 2.2 million sets of moon cakes this year, a decrease of 15% compared with last year. Luxury gift boxes with a unit price of more than 60 yuan, sold 200,000 sets last year, and sold only 80,000 sets this year, down 60%. General Manager Hua Zhaoqun said that this year's moon cake manufacturers generally lowered the packaging standards, and the “common civilians†of 6 to 8 yuan were popular. Even the gift boxes of companies such as Daoxiang Village and Xinghualou were not more than 20 yuan. In the past, wood, plexiglass, brocade, leather and other materials used for mooncake packaging were barely used this year.
In fact, aiming at the mass consumer market and simplifying packaging has become an industry consensus for moon cake manufacturers. Ding Weiwei, deputy mayor of Ehu Town, told reporters that the annual sales of the Goose Lake printing and packaging industry was 2.2 billion yuan, of which about 200 million yuan was packed in moon cakes. This year, the moon cake market was hit hard, which directly led to a reduction of about 30% in the order of mooncake packaging gift boxes. "For some small and medium-sized color printing and packaging companies, it will take a long time."
"In fact, as early as the beginning of the year, some companies have foreseen that the moon cake market is not optimistic and has been quietly transformed." Ding Weiwei introduced that some companies relying on mooncake packaging began to get involved in alcohol packaging, social product packaging, bags, and so on.
The "moon cake season" has ended. More than 100 workers are still busy in the workshop of Hengchang Packaging Color Printing Factory. Hua Zhaoqun told reporters that they used to work for three or four months a year, and the moon cakes went out of business. "To offset the impact of mooncake packaging, we are now re-expanding the market and producing packaging boxes for the brand-name wine industry, Huijishan rice wine, etc., starting production year after year."
Ding Weiwei also believes that “the crisis is organic, and now it is a great opportunity for the transformation and upgrading of the color printing industry in Ehuhu Town.†Since this year, the backbone color printing enterprises of Goose Lake have imported 14 high-speed printing machines from Germany, each worth more than 10 million yuan. Printing efficiency can be increased by 3 times, and the government subsidizes more than 1.3 million yuan per machine. “The packaging enterprises in the town have also booked more than 200 grinding and buffing machines, which can improve product quality and automation, and reduce labor costs.â€
Today, with the increasing awareness of environmental protection, China has gradually realized the importance of the environment and no longer seeks economic development at the expense of the environment. This will also become the next development model of China's economy. Therefore, enterprises that are still in the polluting production line must make preparations, transform and upgrade, and ensure the steady development of the company.
Under the influence of national policies, this year's moon cakes continue to lose weight. Simplifying packaging has become the main tone of the current mooncake market, forcing some packaging companies to close in advance. The moon cake market is blowing the “frugalityâ€, which makes the upstream packaging manufacturers feel the chill. Goose Lake Town, Xishan District, Wuxi City - This well-known "color printing town" has gathered more than 400 packaging and printing enterprises. In previous years, mooncake boxes were the “cash tree†of these companies, and they could “dry for three monthsâ€. When talking about this year's market, some bosses shook their heads.
"Our order quantity has been reduced by more than 30%, and the gift box has been reduced by at least half." Qiu Wenhua, general manager of Wuxi Yinhu Printing and Packaging Factory, said that this year's moon cake market "does not pack and spell the characteristics", moon cake manufacturers require that the packaging is light and practical, no longer pay attention to luxury .
Wuxi Hengchang Packaging Color Printing Factory produced 2.2 million sets of moon cakes this year, a decrease of 15% compared with last year. Luxury gift boxes with a unit price of more than 60 yuan, sold 200,000 sets last year, and sold only 80,000 sets this year, down 60%. General Manager Hua Zhaoqun said that this year's moon cake manufacturers generally lowered the packaging standards, and the “common civilians†of 6 to 8 yuan were popular. Even the gift boxes of companies such as Daoxiang Village and Xinghualou were not more than 20 yuan. In the past, wood, plexiglass, brocade, leather and other materials used for mooncake packaging were barely used this year.
In fact, aiming at the mass consumer market and simplifying packaging has become an industry consensus for moon cake manufacturers. Ding Weiwei, deputy mayor of Ehu Town, told reporters that the annual sales of the Goose Lake printing and packaging industry was 2.2 billion yuan, of which about 200 million yuan was packed in moon cakes. This year, the moon cake market was hit hard, which directly led to a reduction of about 30% in the order of mooncake packaging gift boxes. "For some small and medium-sized color printing and packaging companies, it will take a long time."
"In fact, as early as the beginning of the year, some companies have foreseen that the moon cake market is not optimistic and has been quietly transformed." Ding Weiwei introduced that some companies relying on mooncake packaging began to get involved in alcohol packaging, social product packaging, bags, and so on.
The "moon cake season" has ended. More than 100 workers are still busy in the workshop of Hengchang Packaging Color Printing Factory. Hua Zhaoqun told reporters that they used to work for three or four months a year, and the moon cakes went out of business. "To offset the impact of mooncake packaging, we are now re-expanding the market and producing packaging boxes for the brand-name wine industry, Huijishan rice wine, etc., starting production year after year."
Ding Weiwei also believes that “the crisis is organic, and now it is a great opportunity for the transformation and upgrading of the color printing industry in Ehuhu Town.†Since this year, the backbone color printing enterprises of Goose Lake have imported 14 high-speed printing machines from Germany, each worth more than 10 million yuan. Printing efficiency can be increased by 3 times, and the government subsidizes more than 1.3 million yuan per machine. “The packaging enterprises in the town have also booked more than 200 grinding and buffing machines, which can improve product quality and automation, and reduce labor costs.â€
Today, with the increasing awareness of environmental protection, China has gradually realized the importance of the environment and no longer seeks economic development at the expense of the environment. This will also become the next development model of China's economy. Therefore, enterprises that are still in the polluting production line must make preparations, transform and upgrade, and ensure the steady development of the company.
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Shantou Chenghai Sweet Baby Toys Firm , https://www.sweetbabytoys.com