Beginning in July this year, Beijing once again implemented furniture "trade-in". The Guangzhou market is very cold in terms of furniture trade-in and recycling. “The logistics cost is high, the transaction valuation is difficult, and the consumers do not buy it. These factors all determine that the furniture is not traded well, the second-hand furniture is almost difficult to find the roadâ€, a furniture brand distribution Business frankly.
Phenomenon: old furniture is difficult to find "the next home"
"In October, I have to move a new house. The house is decorated with fine decoration. The furniture that I originally need to purchase is not a lot. I have added it all. Now it is the original furniture of the headache." Mr. Zhang, who lives in Baiyun District, said that because of the He was not well-off, he and his family sold the old house and then “small house for big houseâ€. The old furniture was used for 8 years, and it was not matched with the new house. “But our home is still well maintained, and the furniture is not counted. Old can not be seen can not be used, and the street recycling is simply the scrap price, it is a pity to sell it, not to be willing to throw it away. In the end, Mr. Zhang gave the full set of old furniture to friends in the rental house, "Friends smashed Freight, I helped to see the furniture are busy for a long time."
With the improvement of more and more home purchases, furniture “improvement†faces the problem of finding “next home†for old furniture. Domestic consumers are generally less willing to buy second-hand furniture, except for mahogany furniture. "Furniture still has to buy new ones. After all, it takes a few years to buy it, and it is not acceptable to buy second-hand." Guangzhou citizen Qi said that individual furniture varieties can still be considered for purchase, such as BB stools, cribs, "baby furniture. It is a relatively short use time. It is usually very new when you buy it. Now it is an only child. If you buy a brand new one, it won’t take long for the child to use it. Buying a second-hand is more affordable.†But she also said that it will only be Between friends and community acquaintances, they will not buy in the secondary market.
Consumer: “trade-in†attractive
For consumers, “trade-in†is the most attractive way to handle old furniture. This year, on the basis of a one-month pilot last year in Beijing, Beijing re-launched the “old-for-new†furniture in July. It is reported that after 1 month of implementation, 11 participating companies sold 20,737 pieces of furniture for trade-in and old-fashioned furniture sales amounted to 130 million yuan. Participating in the trade-in of cabinets, sofas, beds, tables and chairs, and other total sales of all four types of furniture, 26%, driving the sales of these four types of furniture in July increased by 11%.
It is worth mentioning that Beijing has implemented a new policy of replacing old furniture with new ones. The number of old-for-new stores that consumers can choose has increased from 16 in the previous pilot to 33, and individual consumers have paid for new purchases. 10% of the subsidies are subsidized, and the government and furniture sales companies jointly pay 5% of each subsidy, and the maximum amount of single-piece furniture subsidies does not exceed 1,000 yuan. The new method stipulates that the old furniture recovered by the sales enterprise shall be dismantled by the old furniture dismantling and processing enterprises. The reusable dismantled materials shall be re-used and reused to realize resource recycling; the non-utility wastes shall be collected and disposed of by the waste sanitation department; and the hazardous waste shall be disposed of by the unit holding the hazardous waste business license. In addition to subsidizing consumers this year, in order to encourage the participation of recycling enterprises, the old furniture dismantling enterprises also provide financial subsidies, mainly subsidizing the recycling and dismantling of old furniture, waste disposal and so on.
Consumers showed a positive attitude towards trade-in. A furniture brand revealed that the company only granted a subsidy of nearly 300,000 yuan in the first month of the old-for-new implementation this year.
Enterprise: Recycling is difficult or "secondary pollution"
However, furniture trade-in has indeed encountered many problems. One of the thresholds for the promotion of “trade-in†is how old furniture will be recycled. As a second-hand furniture sold as a whole? Valuation is a big problem, and consumers don't accept it. "Returning to the furnace" to rebuild? More questions. In fact, although the old-fashioned furniture is based on the old-fashioned model of home appliances, the two are different: old appliances can be recycled and reused. In addition to some high-quality wood, the value of ordinary plate recycling is not significant. . Some enterprises have clearly stated that “old-for-new†is the promotion behavior of shopping malls, and the discount given is that the merchants are making profits, because the production enterprises are very troublesome in recycling old furniture, the labor cost is also high, and there is basically no profit after renovation. This has caused furniture companies to lack interest in the “trade-in†model.
“Wonderful furniture consumers will not come out to recycle, who will have no value for the furniture to be recovered?†Some insiders admit that even if it is solid wood furniture, the recycled wood has basically no re-creation space, and the sheet furniture is “only "Can be used as waste", "old-for-new" recycles a large amount of second-hand furniture and accumulates storage space. "It is simply secondary pollution if it cannot be processed in time." He said that the starting point for the "old-for-new" business is basically not profitable. "It is only used as an environmental protection public good." do it".
The old furniture reprocessing technology that is not mature and can be practiced is the main reason why old furniture is difficult to re-enter the market. The real furniture enterprises in China rarely recycle old furniture to make new furniture, because the cost of processing is too high, completely exceeds The scope of the enterprise.
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