The "Eleventh" Golden Week ended in the sweating battle of major merchants. Over the years, the “Eleventh†Golden Week has been regarded by the merchants as the ultimate battlefield for the showdown, as is the furniture industry. As the saying goes, "Golden September and Silver 10", October is the peak period of decoration and marriage. In order to seize the decoration boom in the last quarter of this year, various furniture manufacturers and stores have launched various promotional measures to attract consumers. The reporter visited the major home stores such as Red Star Macalline and Hundred Years, and still can feel the warmth of the major home brands in the Golden Week. It is reported that in this year's home sales competition, furniture products continue to be popular, and software homes are favored by consumers.
The reporter interviewed the relevant person in charge of Shenzhen Hundred Years. He said that compared with solid wood and panel furniture, soft furniture has good comfort and beautiful appearance design, giving users more homely visual satisfaction and meeting the needs of young people. Demand. He told reporters that "in recent years, the proportion of software furniture in the home market has become larger and larger, and it has gradually become a trend of consumption. During the Golden Week, the total amount of home sales accounted for a high proportion of the total sales in the whole year. It is the largest sales season of the year. During the Golden Week of the 11th, the software furniture continues to be popular, which can be regarded as the market's 'wind vane' in the second half of the year."
During the "Golden Week" period, various events were held in the mall to attract customers.
One of the most important products in upholstered furniture is the sofa, mainly leather sofas and fabric sofas. The fabric sofa is fashionable and stylish, and the leather sofa is comfortable and comfortable. It is understood that due to the improvement of living standards and changes in consumer attitudes, more and more consumers are not limited to traditional concepts in the choice of soft furniture materials. Many consumers will look to the home products made of new materials when they purchase furniture. For example, the functional sofa made of technology cloth, which is exclusively launched by Zhihua Holding's Chihuahua First Class Sofa, has attracted many consumers' attention. The reporter also interviewed some customers randomly, and many customers expressed interest in this new sofa material. “Technology cloth is very novel. It combines the characteristics of leather and the advantages of fabric. It feels very good. It is very suitable for families who prefer leather texture but have relatively limited purchase budget for furniture,†one customer said. At the same time, I hope that more new materials will be introduced into the market in the future, so that people can more easily enjoy convenient, fashionable, healthy and comfortable home life.
The continued popularity of soft furniture will bring a new round of market opportunities to the furniture market. I believe that all home brands will continue to develop and introduce new products, and strive to have a place in the fierce market competition.
Weihai Tong Park Arts & Crafts Co.,Ltd , https://www.whtongpark.com