A few days ago, a well-known furniture brand in Shenzhen launched a new furniture service to rent furniture. It is understood that consumers only need to apply for a credit card at their designated bank, and pay the furniture company a monthly fee of 2.5% of the total amount of furniture products, and then rent their favorite furniture with zero down payment, zero interest, and zero handling fee. . However, the rental furniture business of the Beijing furniture market for ordinary consumers is still in the market. Through the rental model, you can enjoy the furniture that is "high-priced", which is a pleasure for consumers. When will the Beijing furniture market end the gap in the leasing business?
market situation
Home furniture has no rental business
All along, the sales model of furniture companies is relatively simple, just a one-time sales of furniture, lack of a diversified sales model. Recently, some mid-to-high-end furniture brands have launched a phased payment model for consumers, so that consumers who are not well funded at this stage can also enjoy high-end furniture products. However, the business of renting furniture has not been carried out, which has a certain relationship with the consumption concept of local consumers.
In fact, in the developed countries such as the United States, the furniture leasing business has become the norm. Many homeowners often need to travel to and from different cities due to work transfer and Other reasons. Their furniture is leased. However, most of the owners in Beijing will provide furniture for consumers when they rent a house, so that they can stay in the bag. Even if you buy furniture by yourself in a rented place, many people will only go to the second-hand furniture market to buy cheap furniture for "temporary housing."
Rental furniture is mostly for commercial use
If you search online for "family rental" keywords, there are not a few furniture companies, but these rental companies are aimed at enterprises, carry out office furniture rental business, and do not open business to individuals with rental needs. According to the online customer service of a furniture rental company, the rent for an office double table is 300 yuan a year. The rent needs to be paid in one lump sum. There is no deposit, interest, etc. If the number of furniture rented is large, the price can be discounted. After communicating with several online customer service, it is found that such companies are currently renting second-hand panel furniture. The furniture products are inexpensive and have a single style, so that consumers do not have much choice.
In addition, the current furniture rentals are mainly used for commercial purposes, such as film and television shooting, weddings, etc., as well as furniture supporting services in low-rent housing, which is led by the government to provide welfare for low-income groups. It can be seen that the furniture rental service has enabled the furniture resources to be reasonably and effectively allocated, reducing waste and meeting the requirements of developing a circular economy.
Lease mode is similar to installment payment
Although Beijing furniture companies have not started leasing business, since a few years ago, many companies have begun to try to cooperate with banks to carry out “insales purchase furniture†business. For example, the recent purchase of furniture installment payment business in cooperation with ABC in the ultra-comfortable international home can enjoy a 30% down payment policy and a zero-interest zero-mortgage policy within three years to facilitate consumers to purchase suitable furniture products. Qumei Furniture also cooperated with CCB to develop furniture business in phases as early as a few years ago. Consumers can choose to purchase different stages (such as Phase 3, Phase 6, Phase 12, etc.) without paying or paying interest rates.
Instalment payment has now become a common way of consumption. It provides a shortcut for those who love brand-name furniture and enjoy high-quality life but limited funds at hand, alleviating the pressure to concentrate on paying for furniture, so that consumers can be more Flexible configuration with limited funds at hand.
It is also a channel for improving the performance of the company. In addition to the need to pay a certain amount of money as a down payment, in fact, the consumption pattern of furniture purchased by installment is similar to the rental consumption model.
Industry sound
Consumers say: good for us
"The funds have been relatively tight after buying the house. I didn't have enough money to buy European furniture. If I can rent furniture, of course it would be better. Now it is a typical "Northern drift". I don't know where to go after a few years. Renting furniture is more convenient and worry-free; at first I wanted to buy solid wood furniture, but because of the higher price, I bought a combination of wood and wood, and if there is rental service, of course." In the communication with consumers, the reporter found At present, people are still welcome and affirmative about the furniture rental business.
In the past few years, the second-hand furniture market was their first choice for consumers who did not have enough funds to buy high-end furniture. However, as people's demands for quality of life are getting higher and higher, second-hand furniture products are gradually unable to satisfy them. Demand, the launch of the rental furniture business is imminent. As long as the rent collected and the relevant provisions are reasonable, consumers are very welcome to rent furniture.
The company said: the capital reflow cycle is getting longer
Why do furniture companies still have no precedent for personal furniture rental business? Qu Nini, vice president of Qumei Furniture, said that if the furniture leasing business is carried out, the big hidden danger of the company is the wear and tear of furniture in the leasing process. After all, furniture leasing is A long-term behavior, the wear and tear of furniture is inevitable; the second is the pricing of furniture rental, the current second-hand furniture market has matured, there are many kinds of old furniture and price selectivity, which pushes the pricing of furniture rental to a dilemma Circumstance.
However, according to a person in charge of a brand of furniture, funding is also one of the issues to consider. Unlike the current sales model of “hands-on deliveryâ€, if the rental model is implemented, it means that the consumer only pays a portion of the money.
For example, before selling 10 pieces of furniture, each product is priced at 100 yuan, then the initial income of the enterprise = 1000 yuan; but if you sell 5 pieces of furniture, rent 5 pieces of furniture, then the initial income of the enterprise = 500 yuan + 5 pieces of furniture The rent.
However, in the long run, if the leasing market has a sufficient customer base and the products can be recycled continuously, the leasing business can form a positive cycle.
The association said: the key is the attitude of the company
For the furniture leasing business, Yu Xiusu, vice president of the Beijing Furniture Association, said that the furniture leasing business is a good thing for consumers, but the company needs to bear certain risks.
If the enterprise sets the rent high, the consumer will not pay the bill, but if it is set low, the company will bear the risk. After all, the consumer is constantly changing. In addition, the furniture leasing business will drag the company's capital chain for a long period of time, which is also one of the issues to be considered.
The furniture leasing business not only helps consumers to enjoy high-quality furniture products, but also allows consumers to spend more money in more favorable places. In fact, every thing in the beginning of the beginning will encounter a variety of problems, the key is how to solve.
Compared with the goodness of the home market in previous years, the furniture market has been in a stable development stage in recent years. Since the beginning of this year, various promotional methods for home furnishing companies have emerged one after another. However, compared with the constant promotion discount, a new marketing strategy that can attract consumers is a good prescription for the right medicine.
Although in the company's view, the furniture leasing business seems to have various hidden dangers, but a service that is beneficial to consumers, after the launch of the company, there is no customer, especially Beijing with many “Northern driftersâ€. What's more, Shenzhen furniture companies have already made the first person to eat crabs. I don't know who will be the top in the furniture rental business in Beijing.
In the trial operation stage of China's high-speed locomotive products, it has been found that the paint film of the body is blistering and cracking; the paint film of the front part, the underframe and the bogie is broken by the gravel, which not only affects the appearance quality of the locomotive, but also shortens the use. life. This type of problem can be solved by introducing an elastic coating system.
The outer surface of high-speed locomotives generally uses epoxy resin primer + unsaturated polyester putty + polyoxyester medium coating + polyurethane high gloss topcoat coating system. In order to reduce the weight of the locomotive, the plate for the high-speed locomotive body is often thinner than the ordinary locomotive, resulting in an increase in the unevenness of the car body, resulting in the thickness of the partial putty layer on the outer wall of the locomotive being much larger than that of the ordinary locomotive, even reaching 6-8 mm. After the speed of the vehicle is increased, the amount of crushed stone is increased, the impact force is increased, and the destructive power to the coating is enhanced. Japan's "Shinkansen" trains use elastic putty materials to solve this problem, while German Siemens locomotives use thick-coated elastic epoxy topcoats or elastic polyurethane topcoats on the chassis, the barriers, and the bogies. The thickness reaches 140gm or more, which effectively reduces the damage of the medium impact.
The base material of the elastic coating has a low glass transition temperature and is in a high elastic state at normal temperature, and its molecular structure is composed of linear long-chain macromolecules, and a small amount of cross-linking bonds exist between the linear macromolecules, wherein the segments can move at normal temperature or Rotation is a soft and irregular coil structure. Elastomeric coatings for locomotives mainly include elastic epoxy modified unsaturated polyester putty, elastic epoxy topcoat and elastic polyester modified acrylic polyurethane topcoat. The elastic epoxy modified unsaturated polyester putty can be modified by adding a vinyl resin and adding a flexible epoxy ester resin to improve the elasticity of the unsaturated polyester.
Elastic epoxy topcoats generally use bisphenol A type glycidyl ether epoxy resin, which has a certain hardness due to its aromatic structure in the molecular structure, and has elasticity due to the ether bond to facilitate the rotation of the molecular chain; Polyamides with good toughness are selected. The polyamide resin has a long carbon chain and a polar group in its molecular structure, and has good elasticity and adhesion.
Elastomeric polyester modified acrylic polyurethane topcoat is a thick paste type paint. When the polyester resin monomer is made of irregular, relatively large molecular weight polyol, the resin obtained is elastic, and the long chain fatty acid is used to replace the short Chain fatty acids can also increase elasticity; hydroxy acrylic resins can also increase elasticity by selecting suitable reactive groups; urethane bonds can form hydrogen bonds, and under external force, hydrogen bonds can be separated to absorb external energy, and when external force is removed, The hydrogen bond can be reformed again, thus making the polyurethane paint film flexible.
The external wall elastic coating system of locomotive and bus is generally epoxy modified polyurethane primer + elastic epoxy modified unsaturated polyester putty + polyurethane medium paint + acrylic polyurethane topcoat, chassis, bogie and troubleshooting The elastomeric coating system is generally an epoxy modified polyurethane primer + an elastic polyester modified acrylic polyurethane topcoat (the total coating thickness is above 200 pm).
In terms of construction, the elastic epoxy modified unsaturated polyester putty can be thickly coated, has good thixotropic properties, and is not easy to sag. The elastic polyester modified acrylic polyurethane topcoat has high viscosity and requires high pressure airless spraying machine. "Painting process painting.
At present, most of the coatings for railway vehicles in China are solvent-based coatings, and the VOCs emitted by them will cause environmental pollution. For example, solvent-type thick-layer alkyd paints widely used in railway trucks, although their non-volatile content usually reaches more than 65%. However, the actual VOC emissions still reach 400 ~ 500g / L, while some railway locomotives and passenger car topcoats have higher VOC emissions. International pollution problems for coatings have been promoted from standards and regulations. Since 1990, Europe and North America have begun to use water-based coatings in a large number of industrial sectors, and have gradually improved the corresponding regulations and standards. Currently, the US restrictions on VOC emissions in the industrial coatings industry are 1.8 to 3.5 Ib/gal, each year per factory. Not more than 50t; the European Union limits the VOC content of industrial coatings to 250-540g/L (~ according to the type of coating). In this case, the application of environmentally friendly coating products such as water-based coatings, high-solids coatings and powder coatings in railway vehicles has become a major trend in the future.
Since the 1980s, Germany has begun to use waterborne coatings such as waterborne alkyd, emulsion coatings and two-component waterborne oxygen primers for railway vehicles. After entering the 21st century, the application of waterborne coating systems in railway passenger cars and trucks in Europe and America is very common, such as one-component single-coat thick coating water-based acrylic coating, two-component epoxy primer + waterborne one-component acrylic Topcoat, waterborne two-component epoxy primer + waterborne two-component polyurethane topcoat.
At present, water-based coatings that have been used in railway vehicle manufacturing in China include water-based water-based damping coatings widely used on the inner surface of wallboards, water-based inorganic zinc-rich primers for rust-proof layers, and water-based rust prevention for vehicle parts. Paint and so on. The typical railway vehicle aquatic paint system is: two-component waterborne epoxy primer + putty + two-component waterborne epoxy base ten-component waterborne polyurethane topcoat, and currently some solvent-based coatings are more practical, such as It adopts two-component 7K antimony primer + solvent-based polyurethane intermediate layer + solvent-based topcoat.
The solid content of high solids coatings is 65%-85%, even 90%, so VOC emissions can be controlled at 240-360 glL or even lower, and it can provide the best balance of performance and process for railway vehicles. The efficiency is high, and the spraying equipment does not need to be changed significantly, so it has a good development prospect in the field of railway vehicles.
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