On the afternoon of December 13, 2013, the 2013 China Furniture Industry Annual Conference and the Fifth Council of the 5th China Furniture Association were held in Shenzhen. At the meeting, Hou Kepeng, Executive Chairman of Shenzhen Furniture Association, surrounded and lived in the Shenzhen furniture industry. And the topic of the future, talk about the strategic development of the furniture industry in Shenzhen and the road to future reform and development.
Shenzhen furniture industry status: total output value of 200 billion
The development of the furniture industry in Shenzhen has a long history. The initial development of Taiwanese capital and Hong Kong-funded enterprises, a decade of difficult transformation and upgrading, have successively fallen down a large number of enterprises. After the rushing of sand, the surviving enterprises mainly constitute Shenzhen furniture. The core competitiveness of the industry. Nowadays, the Shenzhen furniture industry has gathered many first-line brands. The sofa includes left and right, Zhihua Shi, Desheng, panel furniture including red apple, Xingli; Banmu furniture Dinoya, children's furniture Songbao Kingdom, colorful life; mattress Yalan Round garden.
In 2012, the total output value of furniture in Shenzhen was 200 billion, of which exports accounted for 10.6 billion US dollars, and the tax paid to the government was 8.9 billion yuan. However, such a mature industry is still facing the danger of being eliminated and adjusted. There are 207 companies in the country. For the 2013 outstanding enterprises, if the Shenzhen furniture industry does not quickly transform, it will soon be eliminated.
At present, Shenzhen furniture industry has three characteristics: 1. Shenzhen furniture industry has a group of entrepreneurs who dare to innovate and change. The early president of Huang Weiye, now the president of Huang Huakun, has the development of Shenzhen brand because they are constantly changing; 2 Shenzhen furniture industry has the most powerful R&D institutions, such as R&D institutions led by Shenzhen Furniture Research and Development Institute. Many northern enterprises' product design, national system design and service system design are from Shenzhen furniture industry R&D institutions. 3, a strong industry association organization and a spirit of change exhibition, Shenzhen exhibition transformation has experienced a painful process to have a mature form today, that is, these elements support the manufacture of Shenzhen today.
The new urbanization of the market economy has provided a strong market demand for the Shenzhen furniture industry, creating new opportunities for Shenzhen. The new urbanization must be supported by the manufacturing industry. Therefore, the urbanization of the interior needs the Shenzhen furniture industry. Similarly, the Shenzhen furniture industry also needs the mainland to accelerate urbanization and give strong land resources. The Shenzhen Furniture Association has begun to deploy a large industrial park system in the six provinces of Central and South China, Henan, Shanxi, Hubei, Chongqing and Anhui. The future development of the Shenzhen furniture industry will take advantage of the opportunities of new urbanization and scientific layout to enhance the competitive position of the Shenzhen furniture industry.
It is necessary to actively advocate enterprises to take the road of furniture integration. From the transformation of the exhibition, we can see that furniture integration mainly depends on whether upstream and downstream can be integrated. The future business model of furniture integration will focus on home integration, encouraging enterprises to establish regional Shenzhen brand and guarantee the quality of Shenzhen manufacturing. The Shenzhen Family Association Standing Committee approved that the products exhibiting in Shenzhen must pass the national inspection before they can participate.
Promote enterprises to adopt a mass customization model, and the future consumption patterns are divided into mass customization, high-end customization, and mass customization. Shenzhen Furniture Association has tried to adopt this model of mass customization. It is not enough to rely solely on the market's finished products. We not only sell products, but also sell technology and value.
Paying attention to the construction of the cultural connotation of Shenzhen manufacturing, advocating the exhibition must be design-oriented, sustainable innovation, leading the trend, I believe that in the next decade, we can create a new furniture manufacturing industry in Shenzhen.
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