Compared with the furniture market in the past few years, compared with the light material design, in recent years, with the fission of the furniture market itself, the design of exquisite and fashionable log furniture has steadily increased in people's minds. On the contrary, the lack of creative traditional furniture, even if the material is expensive like mahogany, it is still difficult to escape the fate of consumers.
Comparing the two places of Guangfo, the reporter found that there is a big difference in the attitude of furniture companies to the materials and styles of logs including mahogany. Foshan furniture companies generally value materials more, do not care much about style innovation, and rarely innovate. In particular, mahogany furniture, the more traditional the work style, the more annoying the lock, the higher the value. On the contrary, furniture companies in Guangzhou pay more attention to style innovation, which is in line with the preferences and needs of modern people, and greatly enhances the design value. The same is mahogany furniture, the market price in Guangzhou is more than double the price of Foshan. Even if some are not expensive mahogany, as long as the design of the model is creative, it will also double in value. A brand of ebony wood cut surface only the size of the short-legged coffee table, the price of up to 5,000 yuan / month, still pursue the public. The chaise longue and the butterfly chair, which have won the design award, have sold for 12,600 to 16,500 yuan. The Wujinmu pebble coffee table placed at the door of the brand is priced at up to 230,000 yuan, which is more expensive than the traditional mahogany coffee table.
Does the consumer buy it for this? The reporter has visited the furniture market of Guangfo and Foshan several times. Last year, Foshan had a furniture owner. It was said that he had given a friend a set of ten sets of red rosewood sofas with a friendship price of 100,000 yuan, but this friend suspected that the style was too old. Later, he spent more than 200,000 yuan to buy an eleven-piece set of the same material in Guangzhou. Although the price was more than doubled, the friend saw that his style was novel and incorporated many modern elements, which was more consistent with his preferences. Another buyer who wants to buy ordinary log furniture, after comparing the brands of Guangfo and the two places, finally chose a certain brand of products in Guangzhou. The material is not as expensive as that of Foshan, but the price is also more expensive, but the style is better. Suitable for the taste of this buyer.
“Log furniture is placed at home all day long and will not be thrown away in a few years. In addition to practicality, it is more important to consider whether the style suits its own preferences.†A furniture designer told reporters that the price of the market The balance has been tilted from heavy materials to heavy creativity, and “creative creation creates value†has gradually appeared in the market price. It is believed that with the improvement of people's taste of life and aesthetic taste, the trend orientation and values ​​of the purchase of furniture will change accordingly in the future.
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