Talking about packaging design

Packaging is the best advertisement for a product. In today's highly competitive sales, this statement is a matter of reason. Good packaging design is a key component of successful sales. This is reflected in retail packaging. The packaging design has a very intuitive effect. When you look for a wide array of goods, your attention is very short on each product. Therefore, the packaging design must be straightforward and intuitive, it must be clear and clear, so that the customer's use of the product at a glance This requires the designer's basic skills in graphic design—the application of patterns and colors, the correct rhythm grasping, the selection of materials, etc., all of which have specific understanding and mastery, and strive to make each design economical and practical.

　　 Each time a customer makes a design, it is often for a variety of reasons. Sometimes it is to introduce a brand-new product. Sometimes it is to improve the packaging of the original product. Regardless of the design motivation, it is indispensable to fully understand the consumer's needs. This requires the designer to have a A certain understanding, such as: the customer is launching a brand new product, it is necessary to carry out research, its target market, how to develop a corresponding design plan for the target consumer group; if it is the upgrading of the product, then the original brand packaging Which advantages need to be inherited; if the product is redesigned, it is to develop new markets or to reverse the downward trend in sales, how to sell similar products, what are the advantages and disadvantages, which of the existing designs need to learn from Strengths and weaknesses.

　　 In short, the more thorough the understanding of the customer situation, the more accurate the market positioning, the better the final design effect. The competition between modern products is particularly fierce, and how to assist businesses to occupy the market more effectively, a successful designer needs full and comprehensive research. It is not only necessary to study the design of competing rivals, but also to study the product's own characteristics, product sales channels, the use of the crowd, product storage, transportation security, shelf display effects and other factors.

　　 In the external environment, the packaging design of the product is not independent, and we advocate the integrated operation mode. The integrity of the product itself as a fundamental, packaging as the center, supplemented with advertising, all kinds of promotional measures to integrate, in order to achieve the same image, the purpose of significant results, which requires the product packaging design to reflect the plan of advertising The purpose of the package is to align its promotional slogans and slogans with a large sales promotion environment and to directly target consumer groups. A packaging design project requires the collaboration of multiple people. It needs to communicate and communicate with businesses. It needs to cooperate closely with those responsible for production and sales. For major projects, it should also include the involvement of market research personnel, consultants, and other professionals. In short, a good design is the best manifestation of the collaborative power of groups, the desire for cooperation is close, and the greater the grasp of products on the market and the achievement of good sales performance.